Check90 Sales Training

Are YOU Getting Lost in the Sea of Competition?

Question: How can the Locally Owned Retail Business compete with these guys?

Answer:

By Joining Together with other Locally Owned Business Owners?

Extensive Survey What hurdles do Locally Owned Business Owners face?

Cash Flow – Financing – Credit Turn-Downs: One of the most frustrating aspects of business is when a customer wants to purchase our product, but cannot get financing or has to come back with more money.

Marketing – Advertising: Most independent merchants are throwing good money after bad, with conventional advertising programs.

Operation Costs: The idea that made Wal-Mart is simple, the larger the number of items purchased from a supplier, the better the price break per item. The single store merchant pays the highest price for most products and services.

If your business has faced any of these problems…

YOU’RE NOT ALONE.

Why are there lines of Cars going into McDonalds, but only a few at Wimpy’s Burger Basket?

vs.

The Answer...

MARKETING MARKETING MARKETING

• Better Food?

• More Choices?

• Better Side Dishes?

• Prettier Waitresses?

• Nicer Dining Room?

• Better Music?

Customer Acquisition Cost

=

Amount of Marketing Dollars Spent to bring a New Customer through Your Door

Customer Acquisition Cost For these Nationally Recognized Companies:

$267.00

$14.83

$435.00

$550.00

$289.00

$2,300.00

What is the Average Customer Acquisition Cost for Your Industry?

Auto Repair

Tire Sales

Roofing

Home Repairs

Veterinary

Hearing

Dental

Eye

Fitness & Camping Equipment

Funeral Homes

Furniture / Bedding

Appliances

Scooters

Medical, Sporting Goods, Guns & Ammo, Bicycles, Surf – Skate – Snow, Scuba Gear – Boat Accessories – Underwater Sports, Carpeting – Flooring – Tile, Kitchen & Bath, Heating & Air, Painting, Landscaping, Computers – Computer Repair, Transmission Repair, Auto Body, Brakes…

$202.00 Why would anyone spend over $200 to bring a new customer through the door?

LV = $3,200 Because the Lifetime Value of a LOYAL customer is over $3,000.

What is the message these companies are spending all this money to say?

Shop Us & Save Money!

Pick Me! Pick Me! We’re Cheaper!

But the brightest Marketing minds, in this field, are scratching their heads in disbelief!

This Marketing Model Is NOT working...

Why? Price Shoppers have

NO LOYALTY!

The Marketing Message must NOT be about

PRICE!

Key to Success #2

Co-Op Advertising

Cross-Promotion &

Forming Strategic Alliances

Key to Success #3

The average American Consumer is bombarded with Over 3,000 ad messages a day!

TV, Radio, Newspaper, Billboards, Mail, Internet, Email...

How can the Small Business Owner Survive & Thrive under THESE Conditions?

Our Formula for Success

7

$ = MC

1. Co-Op Advertising 2. Cross-Promotion 3. Community Involvement 4. Communication

5. Cost-Effective 6. Commitment

Where there is Great Need Comes Great Opportunity

The NEED is GREAT!  From June 30, 2009 to June 30, 2010, there were 75,000,000 fewer Visa & Master Cards in circulation in the US.  In December 2009, over 24,000,000 credit card holders, that had never been late on a payment, had their available credit limits slashed by an average of $5,100. This caused their average credit scores to drop by 40+ points.  In the last 2 years, the minimum credit score required to be approved for an un-secured credit line has risen over 70 points.

 54% of the families in the US are now classified as living Paycheck to Paycheck.  General Motors, in July 2010, spent $3.5 BILLION to buy AmeriCredit – a Sub-Prime Loan Group, in order to market to the 40% of Americans with Credit Scores under 620.

The OPPORTUNITY is GREATER!

The 90 Day

No Credit Needed Payment Plan

The Competition in the Lowest Price Pool

You? In the Ability to Purchase Pool

Imagine ...

The Family Pet needs an $800.00 operation.

The mother of Three Needs $1,200.00 in car repairs.

Check90 is the 90-Day program that allows You to offer Your Customers up to $1,500* on their purchases with...

No Credit Needed!

No Risk to You! and

with our GOLD Plan

Up-Front Funding! *Now up to $3,000

Do you know what that means for auto repair shops, medical and dental practices, furniture stores and other merchants just like You?

Lost Sales!

Lost Revenue!

Lost Profits!

The key to unlocking this vast and ever growing Market of Potential Buyers and additional customers, are the three, yet simple, words that are more powerful and enticing than any high-priced, Madison Avenue advertising slogan.

No Credit Needed!

Introducing... HoldMyCheck.com HoldMyCheck.com is the consumer side of the Check90 Program that is marketed directly to the public, in order to drive customers to participating Merchants. The mission statement of HoldMyCheck.com is: HoldMyCheck.com consists of a growing group of caring Merchants that have agreed to offer their customers the ability, through the innovative Check90 Program, to make a purchase of their products for up to $1,500 with...

No Credit Needed!

HoldMyCheck.com advertises in the following ways: 1.

2.

3.

4.

Newspapers Radio Internet Flyers and other Merged Mailings

What’s in it for You, the Local Business Owner?  Cross Promotion with other local business owners  Your own Virtual Brochure Website with photos of your business, location, and owner’s corner.  Local Customers can search by zip code for your business on HoldMyCheck.com.

Monthly Newsletters: Check90 Network members offering monthly specials to the HoldMyCheck.com database of potential customers.

Would Newspaper & Magazine Ads Like These Drive Customers To Your Business?

HoldMyCheck.com

HoldMyCheck.com

Would Signs & Banners Like These Draw Customers To Your Business?

Salesmen Just Love Check90 “No need to come back later when you have the rest of the money. We are part of the HoldMyCheck.com Network.

Is tomorrow morning or afternoon more convenient for the delivery?�

Check90 the Perfect Plan for Customers with Imperfect Credit

No Selling!

Customer Brochure explains entire program!

You decide the fees your customer is charged

Window Signs &

Counter Displays

More New Customers Raise Average Ticket

Repeat Customers More Profit No Discount Needed

And...

We are like a 100% Commission Marketing Company!

Imagine if the other Advertising Media like TV, Radio, Newspapers, Internet, even Val-Pak had the Faith in their results to say this: “Don’t pay us the $800 we normally charge to put your coupon in our Val-Pak mailers…

Just pay us 3% on the ones that come through your doors and purchase something.”

Would You Say NO?

How Can You:  Bring in First Time Customers?  That Spend More than average?

 Are locked into Coming Back again & again?  Where You make More Profit per dollar, with no need to Discount?

ALL for less than 3%?

That is the Check90 secret!

Call, we can show you how in less than 10 minutes.

877-CHECK90

But there’s MORE!

Check90 is part of the ShopLocalsFirst.com Network!

Nationwide Launch Fall 2011

Community Cards – Shop Locals First is the distributor for the First Multi-Merchant Multi-Use Gift, Reward, Show & Save Discount and Fundraising card. Now a Consumer can have ONE card that can be used for ALL Locally Owned Merchants in the Network.

Welcome to OUR Neighborhood – This service is being referred to as Welcome Wagon 2.0.

Internet “Yellow Pages” – ShopLocalsFirst.com is an online Yellow Page site that is exclusive to Independent Business Owners. A special feature is that all listings will have pictures and/or a 30 second video about the business. Customers are 5 Xs more likely to visit a business for the first time if they see images of the location and staff.

Cross Promotion – Each Check90 Business and ShopLocalsFirst.com Member helps promote the others in the Network through displays and card racks.

Group Buying Power – The Single Merchant can now have the buying power of 100s and even 1000s. Most of the products and services the average business needs can be received at a discount. Some services WILL save our Members $1,000s per year.

SLF will send an updated list monthly of the products and services now available for discount.