LABELLING
In-house advantage: Label and packaging mastery In 2024, Southern African food and beverage manufacturers aim to gain a competitive edge by producing their labels and packaging in-house. Beyond cost savings, in-house production offers the freedom to experiment with designs, adapt to market trends swiftly and streamline supply chains, ensuring a distinctive and responsive brand presence on the shelves.
I
n today’s competitive world, every industry
ABOUT US
is striving to make their product stand
We are all about digital label production systems. Whether you are looking to print digital labels in-house or printing for clients, we have a solution to suit your requirements. With over a decade in digital label printing equipment, NSI Label is South Africa’s most trusted supplier. We supply and support some of the world’s leading labelling brands throughout SubSaharan Africa. Our products include digital label printing machines, digital label finishing equipment, barcode printers, metallic foil printers, label application equipment and a wide variety of label media in both sheet and roll formats.
out on the shelves. Food and beverage
manufacturers in Southern Africa are no exception. There are various ways in which a manufacturer can make their product more appealing, such as catchy slogans, informative marketing messages, and striking packaging materials. However, one of the most crucial elements that make a food or beverage product attractive to the consumer is the label and packaging. As a result, it’s crucial for Southern African manufacturers of food and beverage products to consider investing in equipment to produce their product labels and packaging in-house. manufacturers in Southern Africa to invest in
OFFERING VARIOUS BENEFITS AND OPPORTUNITIES
such equipment is the freedom and flexibility
In-house labelling and packaging production
it provides. The ability to produce their labels
can also improve supply chain efficiency.
and packaging in-house gives complete
By controlling the label and packaging
control over the design and production
production process, manufacturers can
process. This enables the manufacturer
integrate the printing process with other
to experiment with different design and
production processes. This allows them
packaging options to determine what works
to create labels and packaging as needed,
best for their product and target market.
reducing inventory costs and eliminating the
Manufacturers can create unique and
need for warehousing.
One of the primary reasons for
distinguishable label designs that accurately
In conclusion, investing in equipment to
represent their brand identity. Additionally,
produce their product labels and packaging
packaging can help cut down on expenses by
can be quickly modified to suit the changing
and benefits to food and beverage
eliminating the need to outsource to a third-
market conditions.
manufacturers in Southern Africa seeking
Additionally, in-house label and packaging
to level up in their products’ competitive
production enables manufacturers to reduce
industry. It provides freedom and flexibility
IN-HOUSE LABELLING ADVANTAGES
lead times. Lead time is a critical element
in packaging design; enables quick response
Another significant advantage of in-house
in the supply chain, and delays can result in
to market trends and changes, reduces
label and packaging production is that it
lost sales or production downtime. Third-
lead times, streamlines the supply chain
allows manufacturers to respond quickly to
party printing services have a more extended
operation, and allows manufacturers to adapt
market trends. In today’s fast-paced market,
lead time, which can cause bottlenecks in
faster to the demands of their target market.
it’s vital to be able to adapt to changes
the supply chain. On the other hand, in-
Taking that leap would indeed translate into a
quickly. Manufacturers can keep up with the
house labelling and packaging production
practical business move and investment.
latest market trends and seasonal demand
allows manufacturers to get their products
by creating and modifying their labels and
to market faster, reducing lead times and
packaging on demand. In-house production
streamlining the supply chain.
party printing service.
10 JANUARY 2024 | FOOD REVIEW
NSI Label – www.labelandpack.africa
Images: Client
in-house, provides a range of opportunities
in-house production of product labels and
