#food for the future

Alternative proteins are a big hit with consumers and these ingredients can have a positive impact by feeding the world’s population in a responsible manner. Food Review looks at how Symrise is tracking trends and responding to the challenge.

The company conducted extensive studies on the taste preferences of flexitarians, vegetarians, vegans and meat eaters.

Its portfolio of solutions is based on this knowledge. Food products made with plant-based proteins should taste delicious and juicy in addition to being of benefit to the environment and an individual’s sense of wellbeing. Products containing peas, lentils and other plant-based ingredients are readily available, and their fan base is growing.

These products are now embraced by consumer groups around the world. Studies show it clearly: 39% of consumers across Europe are opting for plant-based products and asking for these alternatives because they want to benefit the climate, and their own health and wellbeing.

The number of people around the world who have completely switched to plant-based alternatives for sustainability reasons grew by 44% between 2014 and 2017.

HOW DID THIS TREND BEGIN?

Consumers have been concerned about the environment and its protection since the 1980s, with a specific emphasis on the effect of animal husbandry on the planet’s climate. It is estimated that 29% of Germans eat less meat to help the environment and to assist with minimising climate change. Up to 41% of processed meat consumers in the UK now limit the amount of processed meat they consume – simply because they want to increase their sense of wellbeing.

“We all look for new taste experiences,” exclaims Rudy McLean, managing director of Symrise South Africa and Nigeria. “For Symrise, the focus is on taste. Using our in-depth know-how, experts are creating products consumers want. The ability to create these taste products using alternative proteins relies on a thorough understanding of consumer wishes and different dietary habits.”

Symrise provides customers with valuable insights and closely analyses consumer and taste preferences for new products. Food manufacturers benefit from consumer-driven innovation for plant-based enjoyment, without compromising taste.

In most instances, people will try a vegan burger or plant-based sausage out of curiosity. After that initial test, it all depends on the taste. If the taste pleases the palate, then consumers are likely to eat that product again. Food researchers from Mintel confirm this: 68% will opt to try a product again because of its taste.

Consumers refuse to compromise and consider natural, healthy and tasty ingredients a must. If plant-based ingredients are highly regarded across the board and delicious, that’s a bonus.

DEVELOP A LOVE FOR PLANT- BASED FOOD

Tailored taste solutions for alternative proteins make a valuable contribution. They can balance alien notes and make plant-based products taste juicy. Symrise uses the best natural raw materials from sustainable resources and relies on pure, natural ingredients from its code of nature portfolio to achieve culinary rounded products that consumers love.

In-depth knowledge and technological expertise support in developing an authentic taste of nature.

The target group for purchases of plant-based products is heterogeneous. It contains newbies to the vegan and vegetarian lifestyle and if the plant-based version should taste just like ground meat, gyros, or chicken nuggets it will make the transition easier.

Flexitarians who eat plant-based and animal proteins are looking to add a tasty new element to their diets. When they buy meat, they make sure it is ethically produced. Newbie vegetarians and vegans consider their choice a matter of taste.

Producers of alternative proteins must impress these target groups. Symrise can help by offering a comprehensive range of taste solutions, including newly launched smoke-meaty note concepts with the fresh taste of mint and spinach, and an entirely new Thai range. •

SUSTAINABLE FOOD & TASTE EXPERT

• Best raw materials with secure supply

• In-depth understanding of consumer preferences

• Consulting on regulatory matters

• Integrated taste solutions for products based on alternative proteins

• Comprehensive protein expertise – sensory and technical know-how

• Long tradition of research and development.

Symrise – www.symrise.com