C O M PA N Y F O C U S
#food for the future Alternative proteins are a big hit with consumers and these ingredients can have a positive impact by feeding the world’s population in a responsible manner. Food Review looks at how Symrise is tracking trends and responding to the challenge.
T
he company conducted extensive studies
on the taste preferences of flexitarians, vegetarians,
vegans and meat eaters. Its portfolio of solutions is based on this knowledge. Food products made with plant-based proteins should taste delicious and juicy in addition to being of benefit to the environment and an individual’s sense of wellbeing. Products containing peas, lentils and other plant-based ingredients are readily available, and their fan base is growing. These products are now embraced by
HOW DID THIS TREND BEGIN? Consumers have been concerned about the environment and its protection since the 1980s, with a specific emphasis on the effect of animal husbandry on the planet’s climate. It is estimated that 29% of Germans eat less meat to help the environment and to assist with minimising climate change. Up to 41% of processed meat consumers in the UK now limit the amount of processed meat they consume – simply because they want to increase their sense of wellbeing. “We all look for new taste experiences,” exclaims Rudy McLean, managing director of Symrise South Africa and Nigeria. “For Symrise, the focus is on taste. Using our in-depth knowhow, experts are creating products consumers want. The ability to create these taste
consumer groups around the world. Studies show it clearly: 39% of consumers across Europe are opting for plant-based products and asking for these alternatives because they want to benefit the climate, and their own health and wellbeing. The number of people around the world who have completely switched to plant-based alternatives for sustainability reasons grew by 44% between 2014 and 2017.
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Food Review | May 2020
FAST FACT Symrise chose 18 representative communities out of more than 300 and analysed just over 1 400 posts in markets such as the US, Germany and UK to better understand the motivation and taste preferences of consumers.
