>> O N SITE
FLO O RI N G
WESTMINSTER, THE HAPTIC RANGE, IS A BROADLOOM CARPET DESIGNED FOR DEMANDING COMMERCIAL APPLICATIONS Design is not only what we do, it’s also how we make people feel. Targeting emotions with a floorscape devoted to a heightened sense of being, Belgotex has revived a much-loved commercial broadloom carpet range for 2020 – inspired by empathy, emotional intelligence and the workplace of the future. If the Industrial Revolution required muscle and our current Information Age rewards mental capacity – then the future is feelings. Cognisant of this, Westminster’s heightened product experience evokes an emotional reaction that considers people by putting them at the heart of the range. The Haptic Range’s Stainproof SDX (Solution Dyed Nylon) fibres and expressive palette make it ideal for hospitality, corporate and other demanding commercial applications; while the wide range of bold, vibrant colour has been designed to emotionally connect with people. A sophisticated palette of neutral hues delivers a sense of calm and comfort, punctuated by a tight edit of more energetic colour directed by retrofuturism and nostalgia. A floorcovering designed for challenging hightraffic environments, the new concept statement aligns perfectly with the African manufacturer’s modern, hard-working and durable range. Stain-proof, fadeproof, anti-allergenic and inviting plush properties
that merge premium performance with luxurious feels, Westminster is more than ‘just a carpet’ – it
38 LEADINGARCHITECTURE & DESIGN FEBRUARY/MARCH 2020
delivers emotion via a touchme collection that’s feeling in product form. www.belgotex.co.za
