HYGIENE & DISINFECTION
Ingredients for
disinfection success Very few brands and ingredients have remained relevant even after several decades. Throughout history, moments of catastrophe and ambiguity have galvanised innovations and varied views on what matters most to people. PCMX is one such ingredient that has stood the test of time and continues to provide a fundamental solution to killing germs when needed, writes Dr Prakash Rajagopal, chief marketing officer, Kumar Organic Products.
W
E LIVE IN a time when it is becoming
Technologically-savvy customers demand
critical and more challenging for
more for less, and growing customer sophistication
chemical corporations to market
makes it arduous to market to consumers. But it
their commodities, indicate dominance and
also opens up various means of approaching the
differentiate them from the competition.
customer, providing producers more opportunities
Chemical manufacturers strive to maximise their positive impact and minimise any negative footprint on the environment, economy
to sell their commodities. Ingredient branding is one of these methods. Customers are willing to pay a higher price for
and society in general. As hypothesised by
the product that meets their needs and solves their
a management expert, we are living in the
problems. However, companies need to realise the
attention economy now. If there is attention
importance of unique product offerings to customers.
around your ingredient or your brand, you will generate wealth.
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QUARTER 3 2021 // P&C AFRICA
These actions can earn profitable customer and loyal customer relations.
Did you know? PCMX is a secure, highly-efficient, broad-spectrum low toxic antiseptic. This antimicrobial chemical compound is commonly used in antibacterial soaps, wound-cleansing applications and household antiseptics. PCMX is also used for skin disinfection and cleaning surgical instruments.
