Joybliss - a plumping ingredient inspired by the wheel of life

LipoTrue is an international company dedicated to manufacturing and the distribution of active ingredients for the cosmetics industry. The company has been created as a central R&D engine integrating high technology platforms to discover novel active ingredients with outstanding efficacies. One of its newest offerings is Joybliss, a green active ingredient based on LipoTrue’s Greenbeat proprietary technology.

B LISS IS DEFINED as an immeasurable state of complete joy. We all have our own joy list made up of different key aspects such as travel, love-life, work and career etc., so the journey to this state of fullness is different for each of us. According to psychologists, to reach a state of fullness, our wheel of life should be as full as possible to bring balance and happiness to our lives, ensuring the journey is as smooth as possible. To fill your joy list, try listing the things that you know make you happy. This is one way to also help you achieve your goals and become a healthier and more radiant version of yourself. In the same way, to bring skin a refreshed, awakened and younger appearance, the “wheel of plumping” should also be as full as possible. Ageing itself and internal/external factors such as hereditary components, UV, smoke, alcohol, chronic sleep deprivation and diet can lead to a decrease in antioxidant and antiinflammatory capacity, which can damage adipose tissue. Age-dependent modification of the facial subcutaneous white adipose tissue influences the mechanical stability of the skin and causes the development of signs of ageing, such as wrinkles, a loss of elasticity, fullness, luminosity etc.

EFFECTIVE BLISS-FINDING ACTIVE INGREDIENT

Joybliss is a green active ingredient from LipoTrue which helps to fill the wheel of plumping. It consists of a combination of Vitis vinifera extract, sourced using Greenology stem cell technology and the extract of the roots of Black cohosh.

Spectrophotometer/colorimeter results of the Joybliss clinical study, showing radiance/ brightness efficacy data. The study involved 20 female volunteers (aged between 50 and 60 years old), who applied 3% Joybliss twice a day for 28 days to half of the face (***p<0.001 versus T0; *** p<0.001 versus placebo)

The Monastrell variety of Vitis vinifera is of Spanish origin. It is rich in polyphenols and anthocyanins and considered to have antioxidant properties. Black cohosh is a flowering plant that’s native to North America. Its flowers and roots were commonly used in traditional Native

American medicine, and today it is a popular women’s health supplement claimed to help with menopause symptoms, fertility and hormonal balance. The roots are also rich in polyphenols and isoflavones. Joybliss is said to induce adipogenesis differentiation and prevents ageing of the adipose tissue by modulating its inflammation and increasing collagen I content in the hypodermis. This mode of action is thanks to the communication between adipocytes and fibroblasts which is supported and enhanced by Joybliss. Joybliss reduces crow’s feet and nasolabial wrinkles as a plumping ingredient, soothes erythema and brings radiance to the skin. Joybliss has been shown to increase one’s positive mood and decrease the vocal markers of stress after 28 days. •

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