Welcome to a celebration of the senses

o6 Agencies’ logo is its unique mark created to highlight the company’s corporate colours of green, white and black. The logo was carefully crafted to reflect the company’s core business. The green dot within the logo not only represents the o for o6 but also reflects that it is always online – available and connected. The visually designed number 6, which embraces the dot, stands bold and robust, and is confident in form.

The fusion of these two concepts beautifully represents the core value of o6 Agencies, which is to connect in strength. The green colour symobolises energy, safety and growth. White symbolises purity and perfection, and black symbolises strength.

Since inception, o6 Agencies’ core focus of supplying fragrances and flavours to manufacturers and brand owners has remained unchanged. ‘It has always been our focus to be a raw materials supplier and we’ve never lost sight of this,’ says co-owner Adam Owen. ‘In 2018, we established the Ross & Foxwell division of the business to provide entrepreneurs with tools and training to grow sustainable businesses using direct selling. But this has not cannibalised our core supply business.’

An expanding division

Ross & Foxwell now has over 2 000 active customers, based in 13 cities around South Africa, which buy any of its 410 locally stocked fragrances. Operating as a division of o6 Agencies, it offers a range of locally stocked fragrance oils for use in fine fragrances or perfumes, shower gels, body lotions, hair care products and deodorants in smaller pack sizes starting at 100g.

It also holds a selection of perfume bottles, labels and ethanol and body lotion base, offering entrepreneurs in the direct selling market almost everything they will need to either get their product off the ground or to expand their existing range or portfolio.

As a result of its incredible success, Ross & Foxwell also has a new logo and a bigger team, with o6 Agencies having recently employed five young new employees within the division.

‘We are very focused on people, training and empowering individuals both within our company and among our customers. Between Ross & Foxwell and o6 Agencies, we have doubled our workforce,’ adds Adam. ‘As a young, enthusiastic and driven company, we have built a reputation for having a super-fast turnaround on lead times and for offering worldclass service.’

Streamlined processes

Located in Corporate Park North, in Midrand, Gauteng, with distribution hubs in KwaZulu-Natal and the Western Cape, o6 Agencies and Ross & Foxwell operate from two separate yet adjacent buildings. While this setup has worked perfectly well in the past, Adam and his father, Richard Owen, co-owner of o6 Agencies, have decided the time is right to streamline all operations through Kerridge, a leading ERP system, to allow the company to generate new opportunities for innovation and growth and stay ahead of the competition.

‘The system has been implemented to support the growth of the business by focusing on stock control and more formalised processes, and ensuring customer service is never overlooked,’ Richard adds. ‘We have also diversified in Through our excitement and passion for the African market, we have become a people’s business As a rapidly growing company, o6 Agencies has made its mark and risen to success, firmly rooting itself in the southern and eastern African markets. In line with this growth, the company is rolling out a new corporate identity, which coincides with the launch of its new logo and website.