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Sustainable ways to reach your beauty destination
The eco-conscious beauty concept by Lubrizol Life Science showcases innovative formulations differentiated in a market that tends to focus on natural ingredients. Leveraging a combination of its technical expertise, market knowledge and consumer insights, in association with Carst & Walker in South Africa, Lubrizol partners with its customers in the development of sustainable solutions, which would benefit from the low impact profile of its ingredients.
Lubrizol’s value proposition is based on partnerships and co-developments of lower impact solutions which can be used as a differentiator.
Mild and natural shower scrub
For sustainable skin cleansing applications, Lubrizol Life Science has created a variety of formulations, including a natural scrub and surprising shower powder, to offer consumers a quick and easy route to smoother, healthier skin.
The high natural content of the shower scrub (see Table 1 for the formulation), with more than 95 percent of the ingredients coming from natural origin, makes this product mild enough to gently buff away dead skin cells. The ingredients have a favourable biodegradation profile and are sulphate-free and PEG-free.
Key Lubrizol ingredients in the shower scrub are Arbalon R-50 cellulose liquid, which is cold processable, naturally derived and has a high suspension yield; and Sensomer CI-50 polymer, Lubrizol’s naturally derived dry cationic conditioning polymer that offers foam boosting benefits and is also easy to process/cold processable.
Surprising shower powder The surprising shower powder CL-B0155(EU) offers dual benefitsof convenience and sustainability, making it ideal for eco-conscious consumers. This solid product format without added water provides an unexpected and pleasing experience during application.
Lubrizol ingredients included in the formulation are Hydramol TGL ester, a naturally derived ester for humectancy and moisturisation; AlgaPūr HSHO algae oil, a highly stable palm-free fermentation derived oil that provides emolliency and softness during and after washing; Glucamate CCO thickener, which helps to mix both phases of the formulation; and KelcoCare diutan gum, a fermentation derived polysaccharide that provides slipperiness during washing.