FRAGRANCES
The impact of the pandemic on the world of perfume The global health crisis has awakened our instinctive need to enjoy life and make the most of every minute. We’ve become more aware of how important it is to sense and feel things, and (re)discovered that our sense of smell is vital! In this article, Parfumsplus explores how the pandemic has impacted consumers’ choice of perfumes.
D
uring this difficult time, we tend to seek a direct link with nature to (re) connect and find calmness, serenity and inner peace. Perfume makers have been quick to understand the shift, adding a touch of naturalness to their fragrance formulas. Rose notes have become fresher and more vegetal, like raindrops on petals. Jo Malone’s new creation, Rose Blush Cologne conveys all the charm of roses in full bloom.
The mouth-watering appeal of lush red berries comes across in scents like Very Good Girl by Carolina Herrera, springing from touches of tropical litchi and bold redcurrant in the head notes. Last but not least, pears and other green fruits have become juicier and crisper to convey even more naturalness. In the new Eau de Toilette Her by Burberry, blooming peonies naturally combine with notes of green pear.
ROSE, MY LOVE Considered by perfumers as the queen of flowers, the rose never ceases to inspire and surprise them – as revealed in some of the latest fragrance creations. Diptyque pays tribute to the entire flower in Eau Rose, which is composed similar to an infusion of the finest Damask and Centifolia roses.
"The pandemic has reinforced the personal pleasure of wearing perfume to feel good" The new fragrance Mémoire de Roses by l’Artisan Parfumeur features lush, joyous rose dressed up with mandarin, bergamot and a veil of cotton musk.
COMFORTING INDULGENCE Generous bouquets with lavish undertones provide sensations of the pleasure and comfort we all crave. The new version of Yes I am Delicious by Cacharel is even more addictive than its predecessors thanks to its cocoa cremoso accord (marrying notes of cocoa, hazelnut and green mandarin). Yet the super-lavish notes that dominated perfume during the previous decade have mostly been toned down, becoming lighter and less sweet. Now they tend to be more voluptuous and brighter, like Nina Soleil by Nina Ricci, where citrus melts into the intensity of gardenia and vanilla whipped cream notes.
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MARCH 2022 // WWW.PHARMACOS.CO.ZA
