CLEAN BEAUTY
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ways to define ‘hero ingredients’
Hero ingredients are a good solution for any formulation. Chances are the term hero ingredient is familiar to cosmetic chemists. Many brands use the phrase to market their next best product or range, powered by a hero ingredient. But what exactly is a hero ingredient? What makes it special, and how can brands position their next product launch on one? Experts from Aprinnova provide the answers.
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hero ingredient offers multiple benefits backed by scientific studies, can be used across categories and applications, and is always available. Heroes respond to consumer demand for streamlined, skinimalist routines by helping formulators pare down INCI lists without sacrificing on performance – one hero ingredient can be used instead of many “sidekick” ingredients with fewer benefits.
"Hero ingredients truly do it all, much like a superhero would" The concept is explained in detail in The Product Developer’s Guide to the Clean Beauty Renaissance, available for download on Aprinnova’s website. The guide provides three critical answers to help beauty and personal care formulators improve their next product launch. Not only does it cover how to define hero ingredients, it also provides strategies for
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holistically defining “clean” and establishing supply chain transparency. Together, these approaches enable formulators to enter into the clean beauty renaissance wherein all beauty care becomes clean beauty, which is key to success. These three features should be top of mind when defining hero ingredients: 1. multiple benefits backed by scientific studies 2. ability to be used across categories and applications 3. always available with a stable, ethical supply chain. Hero ingredients truly do it all, much like a superhero would. The sustainable and ethical supply chain of hero ingredients provides an ideal solution for multiple sidekick ingredients that bulk up an INCI list. The flexibility behind hero ingredients enables them to enhance any category and application.
SUGARCANE-DERIVED SKIN CARE HERO Neossance™ Squalane is a go-to emollient for the highest quality, best performing skin care products. It fits the three criteria for hero
Did you know? 73% of millennials are willing to pay more for a product that offers complete transparency in all attributes. Consumers understand that sustainability is valuable and are willing to pay a premium so that the Earth can benefit. Source: www.labelinsight.com
ingredients and offers a wide range of benefits. It increases skin moisturisation, improves barrier repair, reduces the appearance of wrinkles and fine lines, promotes a healthy skin microbiome and efficiently delivers up to 40 times more CBD faster than other oils. Neossance Squalane is also behind the success of the new CleanScreen™ Z60SF. This zinc oxide UV dispersion addresses increasing consumer concerns about sunscreen safety and sustainability without compromising on product performance or sensory properties. With CleanScreen Z60SF, formulators can design non-whitening, anti-ageing skin care products and colour cosmetics that meet the highest standards of clean beauty. Neossance Squalane is a more stable form of the body’s natural moisturiser, squalene. It
