FRAGRANCES
New scent collections capture the essence of today’s trends
To develop the 2021 fragrance forecast, expert perfumers of Fragrance Oils International drew their inspiration from nature, oceans, social media, environmental awareness, the gender fluidity movement etc. Spilt into four collections, the forecast features fragrances that capture the essence of each trend and showcases key notes set to influence new product development this year.
Exploring scents inspired by this trend, Expression (836627) is a complex fragrance opening with citrus and fruity hints, revealing an expressive heart of intoxicating patchouli rounded by delicate floral nuances. The lingering base of vetiver, amber and woods is smoothed by a skin-like musk accord. Fluid (836625) is an inviting fragrance opening with the sparkle of lime and grapefruit smoothed by a mellow heart of lotus flower and enticing spices. The harmonious base of vetiver, sandalwood and smooth vanilla brings this fragrance together.
OCEAN TRANQUILLITY
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ragrance Oils International, represented locally by Chemgrit Cosmetics, brings you four capsule collections in its latest forecast. These take into account the wider mega trends currently driving global changes, which include environmental awareness and sustainability. These two trends in particular are forcing the beauty and fragrance industries to become more transparent, to source ingredients in a more ethical way and to offer recyclable or more eco-friendly packaging solutions. These trends, and the influence of social media on our desire to continually capture and share moments, are expected to shape the beauty and fragrance industries for several years to come.
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MARCH 2021 // WWW.PHARMACOS.CO.ZA
MODERN FLUIDITY Capturing a sense of hope and optimism, modern fluidity focuses on a more openminded view of the world around us where boundaries, such as gender, will become less important. It opens up a world of creativity in terms of fashion, beauty and fragrance. Generation Z will continue to break down barriers and support the movement that gender alone is an outmoded construct. Translated into olfactory innovation, this will see more genderless fragrances entering the market which are nonbinary and reflect the wearer’s mood or personality, not their gender. Modern fluidity aims to change boundaries and re-imagine fragrances that speak to the wearer as an individual.
The next concept is called ocean tranquillity. This draws inspiration from the desire to protect, treasure and immerse ourselves in the serenity of the sea. The rising awareness and social consciousness of the ecological threats facing our oceans will drive the ‘reusereduce-recycle’ movement. This is already having an impact on our fashion and lifestyle choices and will continue to affect other areas of our lives. As we look to protect our oceans, we will also turn to them for tranquillity, inner peace and much-need calm. Fragrances of this trend will be immersed in an aquatic spectrum of marine notes including salty accents, fresh aromatic and marine accords. These invigorating and
Did you know? Fragrance Oils International specialises in the creation of perfumery essences and natural herbal extracts for use in fine fragrance, personal care, air care and household cleaning applications. Established in 1967, the company has emerged as one of the industry’s most dynamic and influential suppliers of fragrance ingredients.
