Superior care for African hair

Welcoming the newly relaunched Ladine Professional Care comes at a perfect time for consumers to experience superior care for African Hair. With the latest innovations and breakthrough technology, the professional and retail ranges offer the complete solution for hairdressers and consumers.

These products were introduced on 14 October at an event held at The Park House of Events in Johannesburg’s Hyde Park Shopping Centre. Updated packaging, new and improved formulations based on naturally inspired ingredients and exciting trend collections were the main highlights.

‘We’ve invested heavily in there launch and worked with our suppliers to incorporate the best and trending technologies into the formulations,’comments Lutendo Magina, research & development manager at Henkel Beauty Care SA, which owns the Ladine Professional Care brand.

‘The Ladine two in one Infused BioComplex Neutralizing Shampoo is one of our innovations featuring the unique unisphere technology that provides an improved performance system. Another innovation is our Ladine Decalcifying Conditioning Spray formulated with a natural biodegradable chelating agent. For this product we worked very closely with our supplier to develop an application specific formulation based on their guidelines. Using a natural and renewable technology, it gently and effectively removes traces of calcium build up from calcium relaxers,’he adds.

New and improved

Ladine Professional Care now boasts 11 categories and each category speaks to a particular hair type and concern. Ladine’s new wonder range promises softer, stronger hair in three easy steps. This range is formulated with moringa oil and curated for all hair types with up to 10 benefits.

The Decalcifying Conditioning Spray from Ladine is said to be a first in the market. It reduces calcium build up and helps this from occuring in future, providing supreme hair conditioning after the Young & Gentle relaxer service.