INGREDIENT & FORMULATION INNOVATION
Superior care for African hair
Launched in South Africa in 1987, Ladine has been caring for African women's hair for over three decades and is said to be the first truly professional African hair care brand in our country. In October, Ladine revealed a new direction for the brand with the introduction of Ladine Professional Care. build up from calcium relaxers,’ he adds.
New and improved
DID YOU KNOW?
André Schwarzer, Ladine channel manager with Lutendo Magina, R&D manager at Henkel Beauty Care South Africa
W
technologies into the formulations,’
relaunched Ladine
comments Lutendo Magina, research
Professional Care comes
& development manager at Henkel
at a perfect time for
Beauty Care SA, which owns the
African Hair. With the latest innovations and
Ladine Professional Care brand. ‘The Ladine two in one Infused
breakthrough technology, the professional
BioComplex Neutralizing Shampoo is
and retail ranges offer the complete
one of our innovations featuring the
solution for hairdressers and consumers.
unique unisphere technology that
These products were introduced on
and each category speaks to a particular hair type and concern. Ladine’s new wonder range promises softer, stronger hair in three easy steps. This range is
formulated with moringa oil and curated for all hair types with up to 10 benefits. The Decalcifying Conditioning Spray from Ladine is said to be a first in the market. It reduces calcium buildup and helps this from occuring in future, providing supreme hair conditioning after the Young & Gentle relaxer service.
provides an improved performance
14 October at an event held at The
system. Another innovation is our
Park House of Events in Johannesburg’s
Ladine Decalcifying Conditioning
Hyde Park Shopping Centre. Updated
Spray formulated with a natural bio-
packaging, new and improved
degradable chelating agent. For this
formulations based on naturally inspired
product we worked very closely with
ingredients and exciting trend collections
our supplier to develop an application
were the main highlights.
specific formulation based on their
‘We’ve invested heavily in the
now boasts 11 categories
Henkel Beauty Care holds leading market positions worldwide, and its brand-name products business is continuously expanding. This business unit develops, produces and sells numerous successful high quality products in the hair, body, skin and oral care categories, which are available in 150 countries worldwide.
elcoming the newly
consumers to experience superior care for
Ladine Professional Care
guidelines. Using a natural and
relaunch and worked with our suppliers
renewable technology, it gently and
to incorporate the best and trending
effectively removes traces of calcium
Michelle Drake, head of marketing and Matlhogonolo Nke, junior brand manager at Henkel Beauty Care
“As a proud partner to Henkel, IMCD South Africa would like to extend our congratulations on the grand VI ASPET MO relaunch of the Ladine range. IN-COSMETTIA ICS 2019 STANyou D With such innovative products, we are confident E80 will capture the market.” Resta al passo con le tendenze, fatti guidare dai nostri esperti e fai risplendere le tue formulazioni! Unisciti a noi ad InCosmetics 2019. www.imcdgroup.com IMCD SA T: 011 293 2000 E:ana.dacosta@imcdsa.co.za IMCD ITALIA SPA T: +39 02 557091 E: info@imcd.it
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| NOVEMBER/DECEMBER 2019 | P C Review
