SKIN & FACE CARE
The quest for long term skin health The science of skin care continues to evolve with advances in ingredients and technologies. Abby Vorster looks at effective technologies for safer skin care products; moisturising and nourishing ingredients that calm and soothe sensitive skin; and consumer trends that have a profound impact on the skin and face care market. support their skin health from within rather than having a purely cosmetic perception of what beautiful skin means. The report states ‘much of this shift is being driven by the growing knowledge of consumers of what factors might result in damage to skin health, and the consequent motivation to use products that can prevent the damage from occurring in the first place’. Pollution – the environmental
R
esearch suggests beauty and skin care activities positively influence consumers’ emotional and physical wellbeing. The
positive internal experiences associated with beauty can result in decreased stress, as well as identifiable benefits to the body and brain. The emotional element linked to
Consumers are approaching the concept of beauty differently
aggressor with a silver lining for the skin care industry – has been shown to accelerate skin ageing and increase its sensitivity. Over exposure to pollution may also lead to discolouration, dryness, dullness and roughness of the skin. The anti-pollution category is one to watch, with new product launches spiking in 2019. South African skin care brand
protocol extends from before aesthetic
Theravine has launched a range of pollution
sensitive or problematic skin also presents
treatments to post-treatment and skin
protection solutions. Its Daily Defence
an opportunity for brand owners and
maintenance. This topical skin care system
Finishing Mist claims to offer an ‘any time
manufacturers to develop products that
aids the medical practitioner to score and
protective shield against visible and invisible
improve consumers’ mental state.
subsequently treat the skin according to
pollution’. The product is said to have a
visual indicators and genetic markers. The
natural antibacterial effect and is
consumer health analyst at Euromonitor
Delta skin care range was developed as
packed with some of the best pollution
International, ‘skin care brands have
a collaborative project between plastic
fighting ingredients.
always used claims of efficacy, but as
surgeons, aesthetic practitioners, chemists,
health and wellness megatrends exert a
geneticists and biomedical engineers.
Complex to manage ageing skin
greater influence on consumers, globally
Medical practitioners use the patented
Oat Cosmetics, represented
there has been a shift to beauty focused
Delta diagnosis code during consultation
locally by Cosmetic
skin care brands adopting a more
to characterise the skin’s visible conditions
Ingredients,
medicinal positioning’.
and, in combination with the results of a
launched a unique
DNA skin test, recommend a treatment
and powerful
in skin care products over recent years,
intervention and home care routine, unique
natural oat active
highlighting a shift in the market from
to the consumer’s skin concerns.
– AvenaPLex at in-
According to Keena Roberts, senior
The emphasis on health has developed
products traditionally viewed as solely
cosmetics Global
cosmetic to products designed to
Anti-pollution explosion
support the long-term health of the skin.
Although beauty is still a key motivator in
An example is the Delta, a medical skin
consumers’ choice when purchasing a skin
(Avena sativa (Oat)
care brand by optiphi. Launched in 2018,
care product, consumers are approaching
Kernel Extract) is a complex
to meet the demand for personalised
the concept of beauty differently. In a report
of skin identical lipids (including
treatments for facial and body aesthetic
produced by Euromonitor International for
ceramides, phosphatidylcholine and
concerns, this medical skincare system
in-cosmetics Global, entitled Skin Health: The
phosphatidylethanolamine), which
is redefining how practitioners diagnose
Evolving Landscape of Dermo-cosmetics,
deliver short- and long-term protection
and treat the skin. The revolutionary Delta
findings show consumers are looking to
on aged skin.
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| OCTOBER 2019 | P C Review
in Paris. AvenaPLex
