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EXECUTIVE SUMMARY
After a year of dramatic health and economic implications from the COVID-19 global pandemic and its devastating toll on the hospitality, travel, tourism, restaurant, attraction and entertainment industries, Newport Beach & Company is poised to accelerate growth and recover as we re-engage marketing and sales in all of our markets, revitalize our domestic and international programs, and rejoice in the return to travel, meetings, conferences and a strong, vibrant tourism, meetings and visitor economy in Newport Beach, California. We survived the worst period ever in the tourism industry, and this is our comeback year.
In this new plan, Newport Beach & Company will lead the region and its competitors in leisure travel recovery and bring meetings and conferences back to Newport Beach via an historic $1.2 million paid-advertising campaign and another historic Group Sales Client “1,000 Reasons” Incentive to build back our tourism economy and meetings industry even better.
Through this new plan, we will re-engage with customers and clients, meeting planners and media and consumers throughout all of our feeder markets and beyond. The new fiscal year will also ring in the return of Visit Newport Beach to the U.K. and possibly Canadian tourism markets. And, the Group Sales Team will hit the road again selling and promoting this great destination to meeting and conference planners across the United States. We know that our hotel partners have lost a significant number of their sales and marketing professionals over the last year, and we are prepared to help be on the front lines to help recover the group-meeting segment.
As Newport Beach & Company enters the second year of our two-year, business-planning cycle, we present this updated 2022 Destination Business Plan Supplement that encompasses our revised objectives, strategies, goals and budgets for the next fiscal year.
Throughout the unique audience-based planning approach, Newport Beach & Company challenged its team to re-engage, revisit and rejoice in initiatives that will take Newport Beach into the new post-COVID-19 travel, tourism and meetings world.
With our entrepreneurial spirit and industry-leading, community-marketing model, our destination marketing organization of the future never rests on its laurels. It constantly seeks new heights, new challenges and innovative ways to be the engine that ignites global passion and drives economic vibrancy, success and results for Newport Beach, California. As we prepare for the next monumental fiscal year, we stand poised to re-engage, revisit and rejoice in future success in fiscal-year 2022. It’s time to get to work.
