NEWPORT BEACH & COMPANY OVERVIEW AND AUDIENCE OVERVIEW

Newport Beach & Company flips its strategic-planning process on its head and no longer creates future plans by functional departments or areas. Instead, the entire company looks at planning from its customers’ points of view vs. internally looking out. For Newport Beach & Company, the organization interacts with four major customer/ audience groups: Leisure Travelers, Meeting Planners, Local Community Partners and the Organization & Board of Directors. Everyone from the receptionist all the way up to the President & CEO is placed onto four audience-based strategic-planning teams, which meet over the course of several months to re-imagine and re-invest in developing new objectives, strategies and tactics designed to generate incremental travel, meetings, partnerships or engagement with the organization and to Newport Beach, California.

LEISURE TRAVELER

Leisure travelers are visitors who stay in Newport Beach that enhance the local economy through direct visitors spending at businesses and through transient-occupancy tax (TOT)accommodations.

MEETING PLANNER

Meeting Planners manage the planning and operations for conferences, meetings, events in Newport Beach’s tourism business improvement district (TBID) hotels and hospitality industry businesses.

ORGANIZATION & BOARD OF DIRECTORS

Newport Beach & Company and Visit Newport Beach staff, executive team, executive committee and board of directors comprised of the destination’s hospitality leadership.

NEWPORT BEACH & COMPANY

FINANCIAL/ ADMINISTRATIVE TEAM BOARD OF DIRECTORS

PRESIDENT/ CEO

NEWPORT BEACH FOUNDATION

COMMUNITY LEADERSHIP DEVELOPMENT

LOCAL COMMUNITY

Members and leaders of the Newport Beach community from a network of organizations including City of Newport Beach; hospitality and tourism businesses including hotel, retail, restaurant, attractions and recreation; business improvement districts (BIDs), merchant associations; event organizers; destination marketing organizations; relevant associations; local residents and government officials.

VISIT NEWPORT BEACH, INC.

DINE NEWPORT BEACH

GROUP SALES (TBID)

LEISURE MARKETING (TOT) BRAND MARKETING TEAM

CELEBRATE NEWPORT BEACH

VIDEO NEWPORT BEACH ENTERPRISE NEWPORT BEACH

NEWPORT BEACH TV

LIFESTYLE VIDEO PRODUCTION

VISIT NEWPORT BEACH, INC BUSINESS PLAN

08 LEISURE TRAVELER AUDIENCE BUSINESS PLAN

32 MEETING PLANNER AUDIENCE BUSINESS PLAN