BRAND ARCHITECTURE

Newport Beach is more than a destination, it’s a global lifestyle brand to see; and then be seen in. Newport Beach & Company’s new brand identity is designed to be an internationally-recognizable label to embellish and enhance the jetsetter’s lifestyle well-beyond their visit. It’s aesthetic, architype and architecture is meant for immersion into the Newport Beach lifestyle through premium products, home and outdoor goods, apparel and much more. Newport Beach & Company’s label is glamourous and global but with a coastal casual style. Proud of tradition but bold in modern interpretations. Inspirational and aspirational. It’s luxury at your leisure.

BRAND ARCHITECTURE

BUSINESS UNITS

Visit Newport Beach Inc. is the destination brand steward business unit dedicated to managing all aspects of the Newport Beach brand. Through a dynamic, multi-faceted strategic marketing and sales program, Newport Beach is amplified at the local, regional, domestic and international world stage, attracting leisure travelers and group business to enhance the economic vitality of the city and its residents.

Dine Newport Beach is the partnership between Newport Beach & Company and the Newport Beach Restaurant Association. Crafting an identity for Newport Beach’s premier culinary scene and its 450 members, this unit serves as a year-round strategic branding and marketing operation to bring foodies through the doors of local businesses.

The Celebrate Newport Beach business unit partners with the destination’s signature marquee community events and their organizers. From handling operations to all marketing and communications, this division provides tailored event services and promotion for famed signature annual events including Newport Beach Restaurant Week, Newport Beach Film Festival, Hyatt Regency Newport Beach Summer Concert Series and the Newport Beach Christmas Boat Parade and Ring of Lights.

Enterprise Newport Beach is established to provide expert marketing counsel and support to Newport Beach’s merchants associations. Enterprise Newport Beach works collaboratively with the boards of the Balboa Village and Balboa Island to develop and deploy marketing campaigns year-round.

Newport Beach & Company brings compelling destination stories to screens around the world through expertly-produced video content that elevates the Newport Beach brand image to a higher definition.

Newport Beach TV: NBTV is the partnership between Newport Beach & Company and the City of Newport Beach created to manage all aspects of the City’s government television channel including programming and production.