BRAND ARCHITECTURE Newport Beach is more than a destination, it’s a global lifestyle brand to see; and then be seen in. Newport Beach & Company’s new brand identity is designed to be an internationally-recognizable label to embellish and enhance the jetsetter’s lifestyle well-beyond their visit. It’s aesthetic, architype and architecture is meant for immersion into the Newport Beach lifestyle through premium products, home and outdoor goods, apparel and much more. Newport Beach & Company’s label is glamourous and global but with a coastal casual style. Proud of tradition but bold in modern interpretations. Inspirational and aspirational. It’s luxury at your leisure.
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