AUDIENCE OVERVIEW Newport Beach & Company flips its strategic-planning process on its head and no longer creates future plans by functional departments or areas. Instead, the entire company looks at planning from its customers’ points of view vs. internally looking out. For Newport Beach & Company, the organization interacts with four major customer/ audience groups: Leisure Travelers, Meeting Planners, Local Community Partners and the Organization & Board of Directors. Everyone from the receptionist all the way up to the President & CEO is placed onto four audience-based strategic-planning teams, which meet over the course of several months to re-imagine and re-invest in developing new objectives, strategies and tactics designed to generate incremental travel, meetings, partnerships or engagement with the organization and to Newport Beach, California. LEISURE TRAVELER
MEETING PLANNER
Leisure travelers are visitors who stay in Newport Beach that enhance the local economy through direct visitors spending at businesses and through transient-occupancy tax (TOT)accommodations.
Meeting Planners manage the planning and operations for conferences, meetings, events in Newport Beach’s tourism business improvement district (TBID) hotels and hospitality industry businesses.
ORGANIZATION & BOARD OF DIRECTORS
Newport Beach & Company and Visit Newport Beach staff, executive team, executive committee and board of directors comprised of the destination’s hospitality leadership.
BOARD OF DIRECTORS
NEWPORT BEACH & COMPANY FINANCIAL/ ADMINISTRATIVE TEAM
PRESIDENT/ CEO
NEWPORT BEACH FOUNDATION
COMMUNITY LEADERSHIP DEVELOPMENT
LOCAL COMMUNITY
Members and leaders of the Newport Beach community from a network of organizations including City of Newport Beach; hospitality and tourism businesses including hotel, retail, restaurant, attractions and recreation; business improvement districts (BIDs), merchant associations; event organizers; destination marketing organizations; relevant associations; local residents and government officials.
BRAND MARKETING TEAM
DINE NEWPORT BEACH
VISIT NEWPORT BEACH, INC.
GROUP SALES (TBID)
LEISURE MARKETING (TOT)
CELEBRATE NEWPORT BEACH
VIDEO NEWPORT BEACH
NEWPORT BEACH TV
ENTERPRISE NEWPORT BEACH
LIFESTYLE VIDEO PRODUCTION
NEWP ORT BE ACH ANDCO.CO M
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