School of Media Studies

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Graduate and certificate Programs

School of MEDIA STUDIES



Discover a university that has been progressive since its inception. The New School has been a center for emerging modes of investigation and storytelling since opening its doors in New York City in 1919. To this day, our comprehensive university continues to be a force of new narratives, bending convention and combining emergent media and practices to transform contemporary discourses. The New School’s graduate programs in media studies, among the first of their kind in the world, have their origins in the Center for Understanding Media, established at the university by John Culkin in 1975. Today they are offered by the School of Media Studies at The New School, an intellectually rigorous community at the forefront of creative and technological innovation. Join us and reimagine media to bring about positive change in the world.


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—SHANNON MATTERN, associate professor; teaches courses on media and public spaces, sound and space, and formalism and material culture



A 21st-Century CURRICULUM Graduate degrees and certificates from the School of Media Studies (SMS) integrate current media theory, research, production, design, and management.

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– Your investigations of media form and content draw on contemporary media theory, philosophical frameworks, and methods of critical analysis.

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– You learn professional skills including media production across various formats like cinematography, film editing, and post-production, as well as media management skills such as business planning, audience analysis, and entrepreneurship. – You can either develop a generalist portfolio that showcases a broad range of work or focus your coursework on a specific mode of media production or domain of the growing creative industry. – O ur distinguished full-time and part-time faculty includes media theorists, digital arts curators, media designers, film directors, film distributors, documentary filmmakers, musicians, interdisciplinary scholars, technology researchers, and industry professionals who are well established in the evolving media economy. – Join our dynamic community of creative media makers, artists, entrepreneurs, and thinkers here in New York City, a historic center for creative and theoretical collaboration. As a major urban university, we offer access to a range of media industry networks that include global media and technology corporations, NYC start-up enterprises, and community, civic, and cultural organizations. Our innovative, flexible programs prepare you for a fulfilling career as a media artist, producer, scholar, activist, or manager in the creative industries.

Online PROGRAM OptionS The MA in Media Studies, the MS in Media Management, and the Graduate Certificate in Media Management all offer online options.



Critical Analysis, Creation, Innovation Media Theory and Research

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Media studies draws on the social sciences, arts, and humanities to explore the interrelation of communication means and messages and their influence on societies of the past, present, and future.

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Topics of scholarly investigation range widely: the aesthetics of communication design; consumer research; visual systems; documentary and interactive media; cultures of sound and music; discourse analysis; critical theory; history and memory; politics and mass media; messages of media in relation to race, class, and gender; the evolution of media technologies; and the new global media culture. Our programs offer a variety of opportunities for original academic research, imaginative projects, and civic engagement.

Media Production The New School Media Studies curriculum incorporates a production component in all programs: MA, MS, and certificates. Students have access to state-of-the-art studios and equipment for film and video, audio, and Web-based interactive projects. Courses and workshops cover documentary, narrative, and experimental approaches in video, film, audio, and multimedia production. Courses are offered in screenwriting, visual and sound aesthetics, social media and Web design, cinematography and editing, programming and data visualization, digital and motion graphic design, film, and transmedia.

Media Management In an environment where technologies, platforms, and entire industries are changing every day, business knowledge and strong management skills are critical to career success. At The New School, you’ll learn principles and best practices of responsible and effective business management that will equip you for a career in today’s media and communication industries. Courses cover critical management topics, including leadership, economics, marketing, distribution, ethics, civic engagement.


(above) Participants in “Dawn of Summer”— The New School’s all-night summer kick-off event—explore immersive new media projects created by the School of Media Studies community.


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—DEANNA KAMIEL, assistant professor; director of the Documentary Media Studies program; award-winning creator of Nuclear Outpost and other documentaries



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The new school school of media studies


a comprehensive university Join a network of media makers, thinkers, and innovators The students and faculty in the School of Media Studies, and the many acclaimed schools and programs throughout The New School, represent a diverse set of skills, personal experiences, and professional backgrounds that ignite the creative process and open up new possibilities. Students share courses and work with forward-thinking peers from the university’s world-class graduate programs in the social sciences at The New School for Social Research, art and design at Parsons School of Design, and management and public policy at the Milano School of International Affairs, Management, and Urban Policy. These critical collaborations and shared life experiences inspire fresh thinking and challenge students to operate outside of convention, propelling their media projects and methods to the cutting edge.


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Connections  That Matter Our university’s vast community of faculty and staff invest in your success from the point of enrollment onward. The New School’s Career Services team supports graduates with oneon-one advising, workshops, seminars, and networking events with alumni and prospective employers to outline the path toward your academic and professional goals. Graduates of the School of Media Studies find fulfilling careers as: – Digital media creators and producers – Film producers, cinematographers, editors, screenwriters, and documentary filmmakers – Managers of media companies – Media entrepreneurs – Scholars and teachers – Social media campaign designers and social justice activists – Sound and music designers


Internships Internships and networking opportunities are available in media production and management, corporate communi-​ cations, publishing, documentary and audience research, market analysis, and media analytics. All degree programs offer credit for internships.

Opportunities to Showcase Your Work to public audiences VoiceOver is an annual showcase of student screenplays. Fine Cuts is the annual juried student film show. Mixed Messages is the annual juried student interactive media and installation show. Truth Be Told is the annual documentary film show. Our students’ film and video productions have been screened in leading festivals such as the Berlin Film Festival, Sundance, Hot Docs, Human Rights Watch International Festival, LA Short Fest, and Tribeca Film Festival. Their work has been honored with a number of awards including Academy Awards and Student Academy Awards.


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— PETER HARATONIK, associate professor; teaches courses in media management, media education, and urban communication


Media Studies

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Master of arts

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This dynamic graduate program applies social theory and research, art and technology, and business education to the investigation of social communication and emergent media forms. Informed by the progressive ideals of The New School, it is designed to open up a wide range of careers—creative, academic, and professional. Curriculum The curriculum builds a foundation in both media history and theory and media production and practice. From there, students can choose to be either generalists or specialists, focusing on one of several areas defined by the School of Media Studies or designing their own. Students become familiar with a variety of media cultures and platforms and learn to choose the right tools for the task. The MA provides solid preparation for careers in commercial advertising and PR; nonprofit and community organizing; film, television, and radio; social and interactive media development; and education.


Degree Requirements The Master of Arts is awarded for completion of 39 credits as described below. All students must take three foundation courses and a minimum of two production courses. Students can elect to pursue a thesis track, taking eight elective courses and producing a master’s thesis, which can be a research paper or an independent media project on any platform. They can take nine elective courses for the non-thesis track. The curriculum is designed to be completed in two years of full-time study, but part-time study is an option. Required Courses (9 credits) – Media Theory – Media Design – A media methods course Examples of Theory and Research Electives – Data, Archives, Infrastructure – Screenwriting Analysis – Seeing Race in Transnational Perspective – Digital Media Theory – Experiments in Oral History – Gender, Culture, and Media Examples of Production Electives – Sound Design – Storytelling Across Media – Robot Media Studio – Digital Filmmaking: Production Studio – Media Practices: Interactive – Principles of Motion Design

Examples of Management Electives – Digital Media: Strategy and Implementation – Media Management and Leadership – Media Economics – Competitive Strategies: Branding Digital Cinema Production Option This focus area option provides students with a practical hands-on understanding of how to create a short digital film from conception to completion (planning, production, editing) using available digital tools. It includes instruction in the theory and application of digital formats, compression and workflow, lenses, basic lighting and audio recording, and the social and cultural dimensions of digital film. A working professional faculty guides students to hone their conceptual skills, develop their voice, and learn new modes of filmic expression.

Online Option Many courses in the School of Media Studies are offered online. Students can complete all MA degree requirements online or take any combination of online and on-campus courses. This program was named best online degree for flexibility by onlinecollege.org. *Note: The New School offers graduate-level certificate programs in documentary media studies and media management. Courses taken for either certificate may count toward MA degree requirements if the student applies for and is admitted to the degree program.


Media management

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Master of science

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This innovative graduate program is designed for individuals pursuing management careers in the media sector as well as media professionals seeking career advancement. The MS curriculum brings together media business practices and critical analysis of communication industries and their products. Curriculum The course of study is flexible, interdisciplinary, and futureoriented. It introduces principles and practices of responsible and effective management applicable to television, radio, cinema, publishing, advertising, journalism, and social and interactive media. Adaptation to the rapid evolution of media platforms is emphasized.


Degree Requirements

Examples of Production Electives

– Media Analytics The Master of Science is awarded for – Media Practices: Digital Cinema successful completion of 36 credits as – Projects: Interactive Design described below. All students must take – Producing Webisodes four foundational management courses – The Producer’s Craft and complete a capstone project, a business plan, a management solutions Examples of Popular Theory research project, or another approved and Research Electives project. The program is designed to be – Audience Research completed in two years of full-time study, – Digital Media Theory but part-time study is an option. – Urban Intelligence – Designing Methods for Media Required Courses (12 credits) – Media Management and Leadership – Media Economics – Media Ethics – Media Design Elective Courses (21 credits) – three additional management courses – one production course (any medium or multimedia) – three media theory and research courses Capstone Project (3 credits)

electives Examples of Management Electives – Media, Corporate Responsibility, and the Law – Digital Media: Strategy and Implementation – Competitive Strategies: Branding – Programmatic Marketing – Music Business in Media – Film Marketing and Distribution – Business Strategies in Social Media – The Business of Facebook

Study Online or On Campus You can study on campus in New York City or take any combination of online and on-campus courses. Many students complete the MS in Media Management program entirely online. Note: The New School also offers a one-year graduatelevel certificate program in media management. Some courses taken for the certificate may count toward the requirements for the MS if the student subsequently applies to and is admitted to the degree program.


school of Media Studies MS and MA course offerings

The curriculum at the School of Media Studies firmly positions graduates at the intersection of critical theory and emergent media practices. Through the lens of cutting-edge technologies, students learn traditional and avant-garde media methodologies from world-renowned faculty. A sampling of courses includes: Media Theory Media Design Media Research Methods Documentary Research Methods Audience Research The new school school of media studies

Digital Media Theory

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Media Literacy Gender, Culture, and Media Post-Photography Media Practices: Design Media Practices: Web Design Media Practices: Digital Cinema Media Practices: Audio Digital Filmmaking Experimental Narratives World Documentary Today Writing and Directing: Script to Screen Sound Studies Participatory Research Museums as Media The Producer’s Craft Creative Screenwriting Experiments in Oral History Visual Storytelling Projects in Digital Editing Transforming Data Directing Documentary The Cinematic Place Projects: Interactive Design


Projects in Multisensorial Spaces Media Economics Media Management and Leadership Competitive Strategies Adapting to New Technologies Market Research for Media Managers Research for Media Activism Media and Corporate Responsibility Media Ethics Managing Innovation in Media Social Media: Metrics and Consumers Business of Facebook Data, Archives, Infrastructure Music Business in Media Film Distribution and New Media Digital Media: Strategies and Implications Media Dealmaking Media and Architecture Political Media and Communication Audio Post-production Urban Intelligence Thesis Tutorial Lab Advocacy Video Curating Digital Art Managing Media in Conflict Zones Mobile Media Sound Cultures Non-Linear Narratives Documentary: Art, History, Future Maps as Media Mediating Migration Global Television Seeing Race in Transnational Perspectives Producing Webisodes Programmatic Marketing


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22 —VLADAN NIKOLIC, associate professor and director of the MA Media Studies program, is a highly regarded independent film director and producer. His feature film Here and There won Best New York Narrative Award at the Tribeca Film Festival.



Documentary media studies

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graduate certificate

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The Graduate Certificate in Documentary Media Studies is an intensive professional education program for prospective documentarians. In the course of a year, each student develops, shoots, directs, and edits an original short documentary movie on a New York City–related subject, which is screened at the annual Truth Be Told Documentary Festival. Production work is informed by courses on the history and theory of documentary filmmaking.


Curriculum The certificate is awarded for completion of six courses (18 credits) and a short digital video documentary. The curriculum consists of five required courses (15 credits) and one elective (3 credits) chosen from the School of Media Studies’ graduate curriculum.

Certificate Requirements Required Courses – Foundations of Documentary Practice – Documentary: Art, History, Future – Introduction to Documentary Cinematography – Documentary Project – Editing: Art and Practice Examples of Elective Courses – World Documentary Today – The Producer’s Craft – Motion Design - Non-Linear Narratives – Documentary Research Methods – History, Memory, Media

Other Program Activities Doc Talks: Doc Talks is a biweekly curated screening series featuring guest artists in the field of documentary cinema. Master Classes: Every spring, as part of the Dorothy H. Hirshon Film Festival, a distinguished film director leads master classes to which certificate students are invited.

public screening opportunities Ruff Cuts is a quarterly screening of student works-in-progress. Fine Cuts is a semi-annual screening of “finished” films, the best of which are selected for the New School Invitational Film Show, held every spring. Truth Be Told is a public screening of all documentaries made by students in the Documentary Media Studies graduate certificate program.

Limited and Selective Enrollment This is a one-year, full-time program; part-time study is not an option. Students are admitted in the fall semester only. Required courses are offered only on campus in New York City; the elective course may be taken online if it is offered online. Note: Credits earned in the documentary certificate program can be applied to the MA in Media Studies if a student subsequently applies and is admitted to the degree program.


Media management

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graduate certificate

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This certificate is a condensed business education program for people working or planning to work on the management side of the communication industries, in areas including production management, technology development, marketing, consulting, and entrepreneurship.


Curriculum The certificate is awarded for the completion of four approved courses (12 credits) in the School of Media Studies’ Media Management curriculum and a professional synthesis paper that relates the courses to students’ career objectives. Examples of Management Electives – Media Management and Leadership – Industry Perspectives – Media Economics – Competitive Strategies – Media, Corporate Responsibility, and the Law – Media Ethics – Business Strategies in Social Media The program offers specialized courses on film, television, music, and social media business.

Online or On Campus, Full-Time or Part-Time Students can complete the Media Management certificate requirements entirely online, study on campus in New York City, or take any combination of online and on-campus courses. The program can be completed within one year of full-time study (two academic terms), but it can be taken on a parttime basis. Note: Credits earned in the Media Management certificate program can be applied to the MS in Media Management or the MA in Media Studies if a student subsequently applies and is admitted to either degree program.


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Make Your Move The decision to enroll in a graduate program requires careful planning and consideration. Whether you have just graduated from college, are thinking about changing careers, or are seeking a new creative pathway, the Office of Admission can help you understand how our programs address your needs and career aspirations. The office provides advice about admission requirements, financial aid, visa requirements, costs of attendance, and life in New York.

Contact the Office of Admission Office of Admission 79 Fifth Avenue, 5th floor New York, NY 10003 Welcome Center 72 Fifth Avenue New York City 212.229.5150 nsadmissions@newschool.edu



A few facts that set us apart

The new school at A GLANCE

#1 FOR SMALL CLASSES: Among national

• Founded in 1919.

universities, The New School has the highest proportion of classes with fewer than 20 students.

• Located in the heart of NYC in Greenwich Village, with a branch campus in Paris.

2017, U.S. News & World Report

• Houses five schools and colleges.

#3 ART AND DESIGN SCHOOL: Parsons

• Offers 134 degree and diploma programs

School of Design is ranked among the top art and design schools in the world. 2017, Quacquarelli Symonds World University Rankings

#1 MOST INTERNATIONAL UNIVERSITY: We have a higher percentage of international students than any other U.S. university with more than 10,000 students.

and majors and more than 50 minors. • Has more than 10,000 degree-seeking students. • Students come from all 50 states and 116 foreign countries. • The New School offers a range of graduate programs. See details at newschool.edu/academics.

2017, U.S. News & World Report

#1 FOR SUSTAINABLE BUILDING: The American Institute of Architects named the New School University Center one of the greenest buildings in the United States—and it’s the largest LEED (Leadership in Energy and Environmental Design) Gold certified urban university building.

Membership and Accreditation The New School is a member of the Association of American Colleges and Universities and is accredited by the New York State Board of Regents and by the Middle States Commission on Higher Education.

For full information on the university’s accreditation, visit newschool.edu/provost/accreditation. The information published here represents the plans of the university at the time of publication and does not constitute an irrevocable contract between the student and The New School. The university reserves the right to change without notice any matter contained in this publication, including but not limited to tuition, fees, policies, degrees, programs, names of programs, course offerings, academic activities, academic requirements, facilities, faculty, and administrators. Payment of tuition or attendance at any classes shall constitute a student’s acceptance of the administration’s rights as set forth above. The New School is an Affirmative Action/Equal Opportunity Institution. For important information including student rights, campus safety statistics, and tuition and fees, visit newschool.edu/your-right-to-know. Published 2017 by The New School. Produced by Marketing and Communication, The New School. Photo credits: David Barron, James Ewing, Michelle Gevint, Christina Itchon, Matthew Mathews, Jacob Arthur Pritchard, Martin Seck, Matthew Septimus


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school of media studies graduate programs


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