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Sammy’s Surf Shop Splashes into New Port Richey

Information from The Suncoast News

Twin brothers with a passion for the water have gone into business together to open Sammy’s Surf Shop in two different states.

While Sammy Roberts covers the Lake Eufaula, Oklahoma, surf shop, his brother and sister-in-law, Steve and Donna Roberts, have opened up the newest branch at 5500 Main Street, Suite 109, New Port Richey. Open since May, Sammy’s Surf Shop NPR has been warmly embraced by the community, according to Donna Roberts.

The shop offers locals and downtown visitors a chance to find tee shirts and other clothing items with local names on it, like Cotee River and New Port Richey. Shoppers who are more active outdoors also can find skim boards, surfboards, wakeboards, tubes for boating or floating down a river, and skateboards for sale in addition to swimming suits, board shorts, and towels.

“Our logo tee shirts that say ‘Sammy’s Surf Shop’ have been a really big seller,” Donna Roberts said. “So have our swimsuits, and for the women, we have a lot of cover ups. Our sunglasses are a huge seller.”

She said she hopes to add paddleboards and kayaks to the shop’s inventory in the future.

One of the biggest challenges opening a business in today’s climate is getting more products that people want, Donna said. Shoppers are encouraged to call or message the shop to find out an estimate of when a specific item or board may be back in stock.

Both the Roberts brothers and their families share a love for the water. When Sammy Roberts completed high school, he pursued a path in water sports and competed in tournaments. USA Waterski Hall of Fame inductee Ken White mentored Sammy Roberts and helped launch him in the industry.

Sammy Roberts’ brother, Steve, went on to become successful in the IT world during this time and settled in Pasco County with his wife for the past 11 years. It wasn’t until a recent visit back home that discussions began about opening a second store with Sammy Roberts. Steve and Donna Roberts ultimately decided now would be a great time to open a shop after seeing the growth developing in downtown New Port Richey.

Sammy’s Surf Shop NPR is open from 10 am to 6 pm, Wednesday, Thursday and Sunday; and 10 am to 8 pm on Friday and Saturday. For more information, call 918-830-5269 or visit the shop on Facebook and Instagram.

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