Office of Public Relations Highlights Report 2020

Where Knowledge and Values Meet

Office of Public Relations 2020 Highlights 1

The Office of Public Relations of New York Medical College (NYMC) is dedicated to supporting the College mission, strategic plan and a variety of institutional initiatives through the use of effective and accurate communications tools. The Office is responsible for all aspects of internal and external communications of NYMC, including media relations, official College social media accounts, branding, internal communications, publications and the nymc.edu website. The Office of Public Relations develops and maintains open, transparent channels of communications with all College stakeholders, and leverages College experts to share the NYMC story to the world.

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Website 3

4

Website Statistics

2,684,585 page views on nymc.edu

527,090 new users

40

web coordinators assigned and trained

Tuesday, May 19, 2020 the most website visitors

5,047

5

80,400 69,187 61,917 27,515 27,049 23,686

Pages NYMC Future Students SOM How To Apply NYMC Academics SHSP M.S. in SLP NYMC Departments NYMC About Us

U.S. cities

TOP

Countries

Website Statistics

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Social Media 7

Social Media Growth

15,382 likes 15,872 followers

3,720 followers

14,682 followers

4,339 followers

1,078 subscribers 348,250 impressions 10,000 minutes of watch time

200 new followers

924.5K

impressions

10,595

page views

308,247

impressions

1,643

new posts

37%

new subscribers

8

Social Media Top Posts

371 likes

8,043 impressions

15,475 impression 452 likes

1,230 views

9,003 views

9

Social Media Ambassadors

30 posts

Brittany Mortera

Amanda Scudder

Graduate School of Basic Medical Sciences

School of Medicine

15 posts

Maille Guerin

School of Health Sciences and Practice Physical Therapy

10 posts

10 posts

25 posts

Sarah Brooks

School of Health Sciences and Practice Speech-Language Pathology

Nicholas Vang

School of Health Sciences and Practice Public Health

10

Social Media Ambassadors Top Posts

95 likes

171 likes

733 likes

207 likes

55 likes

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Social Media National Observances

12

Digital Advertisements

13

Digital Advertisements School of Health Sciences and Practice Pediatric Dysphagia

842 unique clicks

Graduate School of Basic Medical Sciences Carousel ad

8,044 unique clicks

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Digital Advertisements

•

School of Health Sciences and Practice

15

Digital Advertisements

•

School of Health Sciences and Practice

16

Digital Advertisements

•

Graduate School of Basic Medical Sciences

17

Email Marketing Campaign

18

Community e-Newsletter InTouch is distributed to 4,000 faculty, staff, graduate and medical students, trustees and donors, media, opinion leaders and executives at affiliated hospitals. The newsletter’s primary objective is to increase awareness of programs and activities at the main campus.

Most Read Stories in 2020 COVID-19 (2019 novel coronavirus) 8,769 views Neil W. Schluger, M.D., to Lead Department of Medicine 2,389 views School of Medicine Class of 2020 Celebrates Match Day Virtually 1,395 views

43

Issues in 2020

Graduating Students at New York Medical College School of Medicine Celebrate Their Residency Training Placement 1,368 views Oscar Alleyne, Dr.P.H. ’12: Harnesses Government Power to Improve Local Health Departments

884 views 19

Campus e-Newsletters

Graduate School of Basic Medical Sciences Dean’s Report

School of Medicine Dean’s Update

School of Medicine Dean’s Research

20

Email Invitations

60+ in 2020

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Email Invitations

22

Community Announcements

275+ in 2020

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Communication/Email Deliverables

325

335

288 165

163

2016

2017

2018

2019

2020 24

Infographics

25

Print Publications

26

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Where Knowledge and Values Meet

Where Knowledge and Values Meet

NYMC by the numbers

2,056

Students

on the NYMC campus and online

Schools on the NYMC Campus

5

• School of Medicine • School of Health Sciences and Practice

375 22

22

Residents and Fellows Residency Programs

COUNTRIES REPRESENTED

504

125,000+

beds

• Graduate School of Basic Medical Sciences • Touro College of Dental Medicine

nymc student housing capacity

Journal titles and databases in the Health Sciences Library

• Touro College School of Health Sciences nursing program

Faculty/Student ratio: 1:1

45

academic programs campus-wide

College-wide Diversity: • NYMC students self-reported as members of the following groups:

diversity

NEW YORK MEDICAL COLLEGE AT-A-GLANCE

44% • White 23% • Asian 9% • Black 10% • Hispanic <1% • American Indian/ Native Hawaiian 14% • Other/ Not Specified

2,500+ FACULTY campus-wide

1,233 Full-time; 428 Part-time; 807 Affiliate/ Volunteer; 45 Living emeriti

1,505

employees campus-wide

founded 1860

24,700+ living alumni

who are actively engaged in medical practice, health care administration, public health, teaching and research throughout the nation and abroad.

~129,000 square feet

54

CAMPUS SIZE

ACRES

Total square footage dedicated to research

28

Brochures from 2019-2020

ed Questions Location

report urban is given to any member of .York City.

en miles ovided? e. Frequent nt need (e.g. supportive, le at ive behavioral therapy and

are needed/requested? the nation’s ecessary, beyond the five sessions.

the Touro estchester ntment.

In addition, walk-in hours of Medicine, esdays and Wednesdays, 2:00 p.m. e School 45). dental ide variety p? ts and th any and all challenges. vement in the ct us atand a disease

erv.touro.edu for an evaluation,

Curriculum

Curriculum

The majority of M.P.H. students complete the program in two New York Medical Collegeyears is located on a 54-acre (full-time) or threesuburban to four years (part-time). An individual campus in Valhalla, New York, 15 miles of New for Yorkeach City.student based on education, program plan north is developed The College is easily accessible by highway and is seven miles experiences andCuomo careerBridge. goals. Frequent The program can be completed on from the Tappan Zee/Governor Mario M. campus, online orare as available a hybrid.at rail and bus service is available.

Directions www.nymc.edu/directions.

An accelerated, full-time M.P.H. in Health Policy and Management hybrid program, designed to be Founded in 1860, New York completed Medical College (NYMC) is onethree of consecutive in one year over the nation’s largest private health sciences colleges. A member semesters is available only as a summer start. of the Touro College and University System, NYMC is located in Westchester County, New York, and offers degrees from the School Total:of46 credits of Medicine, the Graduate School Basic Medical Sciences and the School of Health Sciences and Practice, as well as a school of dental medicine and a school of nursing.

NYMC wide Required M.P.H. Coreprovides Coursesa(15 credits) variety of clinical training opportunities for students, residents and Health Carehistory in the of United • Epidemiology and practitioners. The College•has a strong involvement in the States social and environmental determinants of health and disease Biostatistics and special concern for the underserved.

• Behavioral and Social • Environmental Influences on

About Us

Factors in Public Health

2

Public Health

• Public Health in Action

594-2577

or to coming to New York ocate a new therapist in the

Applied Practice Experience (1 credit) The practicum component provides approximately 140-hours of work-based public health experience.

pist.

management? f who can assist with medication

ncy?

listerv.touro.edu. If you or e-threatening emergency, please

Required Health Policy and Management Concentration Courses (18 credits) • Law and Health • Organizational Theory • Information Systems • Financial Implications of for Health Care Managing Health Care Management • Systems Thinking and • Health Economics Design for more information Office of Student Mental Health and Wellness Services Psychologist: (914) 594-2542 Electives (9 credits on campus or 12 credits online) Psychiatrist: (914) 594-2543 Selected consultation with an advisor Clinical social worker: (914)in594-2577 email: nymc_studentwellness@listerv.touro.edu

Interdisciplinary s and integrative exercises Basic Medical Sciences overall health of the student Culminating Experience New York Medical College ga, meditation and Pilates classes.

Master’s Program 40 Sunshine Cottage Road • Health Policy and Accelerated Track • Traditional Track Skyline Building, Room 2S-D45

integrative exercises are

Management Capstone Valhalla, New York 10595 (3 credits) www.nymc.edu/smhws

OR

The SLP program is a full-time intensive program that spans five semesters beginning in the fall. Academic courses New York Medical Collegeare is located ontoa provide 54-acre each suburban intended student with the theoretical campus in Valhalla, New York, 15 milesknowledge north of New City. skills necessary to engage background and York essential The College is easily accessible by highway and practice is seven miles in supervised clinical as a speech-language pathologist. from the Tappan Zee/Governor Mario M. Cuomo Bridge. Frequent rail and bus service is available.

Directions Clinical Practicaare available at www.nymc.edu/directions.

The first two semesters of clinical work occur in the on-site clinic, Boston Children’s Health Physicians Division of SLP. TheMedical program offers(NYMC) three (3) external Founded in 1860, New York College is one of rotation experiences cover the lifespan across a variety of clinical settings the nation’s largest privatethat health sciences colleges.

A member to includeSystem, at leastNYMC one health careinsetting (e.g., acute care of the Touro College and University is located or long-term Westchester County, Newhospital, York, andacute, offerssubacute, degrees from the Schoolrehabilitation facility, of Medicine, the Graduatepediatric School ofinpatient Basic Medical and medical setting, etc.). facility,Sciences outpatient the School of Health Sciences Practice, as well as ainclude schoolpublic of Otherand clinical environments and private schools, dental medicine and a school of nursing. providesprograms, a wide private practice, preschools, earlyNYMC intervention variety of clinical training opportunities for students, residents and pediatric and adult outpatient centers. practitioners. The College has a strong history of involvement in the completion of the academic social and environmental Successful determinants of health and disease and aand clinical special concern for the underserved. requirements of the program prepare graduates for entry-level practice. Upon completion of the clinical fellowship graduates are eligible for the Certificate of Clinical Competence in SLP from the ASHA. Students who complete the program satisfy the academic and clinical requirements for licensure in SLP from the New York State Office of the Professions Division of Professional Licensing Service.

Location

Location New York Medical College is located on a 54-acre suburban campus in Valhalla, New York, 15 miles north of New York City.

The College is easily accessible by highway and is seven miles from the Tappan Zee/Governor Mario M. Cuomo Bridge. Frequent rail and bus service is available. Directions are available at www.nymc.edu/directions.

Master of Public About Health Us

About Us

Founded in 1860, New York Medical College (NYMC) is one of the nation’s largest private health sciences colleges. A member of the Touro College and University System, NYMC is located in Westchester County, New York, and offers degrees from the School of Medicine, the Graduate School of Basic Medical Sciences and the School of Health Sciences and Practice, as well as a school of dental medicine and a school of nursing. NYMC provides a wide variety of clinical training opportunities for students, residents and practitioners. The College has a strong history of involvement in the social and environmental determinants of health and disease and a special concern for the underserved.

ADVANCED CERTIFICATE IN PEDIATRIC DYSPHAGIA As one of the few medically based speech-language pathology programs in the country, we are uniquely positioned to provide practicing speech-language pathologists with the knowledge and skills they need to understand, assess and treat feeding and swallowing disorders in newborns, toddlers and children. Practitioners will learn to work with other health care providers, as well as with parents and families in a team approach towards care. This one-year, 18-credit program starts in the fall. More information is available at nymc.edu/pedsdys. for more information Office of Admissions School of Health Sciences and Practice phone: (914) 594-4510 email: shsp_admissions@nymc.edu

Student Mental Health • Comprehensive Examination New York Medical College & Wellness Services 40 Sunshine Cottage Road (0 credits)

Valhalla, New York 10595 www.nymc.edu/shsp

for more information

Office of Admissions School of Health Sciences and Practice phone: (914) 594-4510 email: shsp_admissions@nymc.edu New York Medical College 40 Sunshine Cottage Road Valhalla, New York 10595 www.nymc.edu/shsp

Health Policy and Management

Master of Science in Speech-Language Pathology

online and on-campus

29

Alumni Publications

30

Invitations and Campaigns

NY MC THIS YEAR ENJOY THE

Where Knowledge and Values Meet

NYMC Days of Giving June 9 and 10, 2020

FOUNDER’S DINNER

RIGHT FROM THE COMFORT OF YOUR HOME. WEDNESDAY

10 21 20

#NYMCgives Supporting Future Health Care Leaders daysofgiving.nymc.edu

Celebrating our students, graduates worldwide and front-line heroes.

Save the date for a program you won’t forget.

SPONSORSHIP AND TICKET INFORMATION

nymc.edu/foundersdinner

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Invitations and Campaigns

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Alumni and Development Brochures Location New York Medical College is located on a 54-acre suburban campus in Valhalla, New York, 15 miles north of New York City.

The College is easily accessible by highway and is seven miles from the Tappan Zee/Governor Mario M. Cuomo Bridge. Frequent rail and bus service is available. Directions are available at www.nymc.edu/directions.

About Us

Office of Development & Alumni Relations

Founded in 1860, New York Medical College (NYMC) is one of the nation’s largest private health sciences colleges. A member of the Touro College and University System, NYMC is located in Westchester County, New York, and offers degrees from the School of Medicine, the Graduate School of Basic Medical Sciences and the School of Health Sciences and Practice, as well as a school of dental medicine and a school of nursing. NYMC provides a wide variety of clinical training opportunities for students, residents and practitioners. The College has a strong history of involvement in the social and environmental determinants of health and disease and a special concern for the underserved.

for more information PLANNED GIVING Office of Development & Alumni Relations phone: (914) 594-2720 email: development@nymc.edu New York Medical College 40 Sunshine Cottage Road Valhalla, New York 10595 www.nymc.edu

Ways to Give

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Alumni e-Newsletters

9

issues in 2020 The Alumni Connections newsletter keeps alumni up-todate with the latest events information and programs.

The eNewsletter is exclusively for NYMC Alumni.

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Media Relations 35

Media Placements

40,663

media mentions in 2020

200+ editorials in 2020

In 2020, the world faced an unprecedented global pandemic. As a health sciences campus with a ground-level view of this novel coronavirus, our faculty experts were uniquely qualified to share vital information on this ever evolving health crisis.

The Office of Public Relations gathered experts across the organization that could speak with the media on everything from public health topics, research on vaccines, bioethics and religious values, politics and COVID-19’s impact on business and the economy. These interviews ran on every top tier media outlet as well as directly in our local community. We also worked closely with faculty to hone their voice by providing training on how to craft editorials to share their expertise and thoughts in an unedited format. These media stories and thought pieces reached hundreds of thousands of readers throughout the United States, directly shaping the public’s view, helping to make sense of what seemed to be a nonsensical reality of seemingly endless loss, illness and economic stagnation.

110 % 36

Media Relations

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National

37

Media Relations

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TV and Radio

Media Relations

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Magazine

38

Media Relations

Media Relations

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|

International

Jewish Community

39

Media Relations

Media Relations

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Local

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Health Tech

40

Media Relations

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National

December 15, 2020: The Rise of Incense - Allen J. Dozor, M.D., professor of pediatrics and clinical public health, chief of pediatric pulmonology, allergy and sleep medicine and director, Children’s Environmental Health Center of the Hudson Valley July 16, 2020: Hydroxychloroquine Ineffective Against Mild COVID-19, U.S. Study Shows - Neil W. Schluger, M.D., the Barbara and William Rosenthal Chair of the Department of Medicine June 22, 2020: Recreational pot laws may boost traffic deaths, studies say - Russell S. Kamer, M.D., clinical associate professor of medicine February 21, 2020: Itching During Pregnancy? It Might Signal a Bigger Problem - Jonathan K. Mays, M.D., clinical associate professor of obstetrics and gynecology

41

Media Relations

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National

March 5, 2020: How Long Can Coronavirus Live On Surfaces, And Does Disinfecting Work? - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice February 27, 2020: How Long Can Coronavirus Live On Surfaces, And Does Disinfecting Work? - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice August 3, 2020: How to handle the anxiety of returning to work in a pandemic - Robert W. Amler, M.D., M.B.A., dean of the School of Health Sciences and Practice and vice president for government affairs December 18, 2020: ‘Hope and humanity’: Health care workers celebrate COVID-19 vaccination on social media - Shetal I. Shah, M.D., professor of pediatrics

42

Media Relations

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National

June 24, 2020: MSN Health & Fitness - This Is What Really Happens to Your Body When You Go Under Anesthesia - Nitin Sekhri, M.D., assistant professor of anesthesiology June 18, 2020: How To Safely Shop At A Farmers Market During COVID-19 - Robert W. Amler, M.D., M.B.A., vice president for government affairs, dean of the School of Health Sciences and Practice, and professor of public health, pediatrics and environmental health science January 23, 2020: 10 Reasons Your Heart Attack Risk Is Highest in the Winter (slide 3 of 11) - William H. Frishman, M.D., chair emeritus of the Department of Medicine and professor of medicine

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Media Relations

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National

December 8, 2020: ‘Never expected this to happen in the US’: How the COVID-19 pandemic exploded from March to December - Robert W. Amler, M.D., M.B.A., dean of the School of Health Sciences and Practice and vice president for government affairs January 29, 2020: US learned from Ebola but is ‘nowhere near as prepared’ as needed if coronavirus outbreak happened here Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice

44

Media Relations

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National

August 17, 2020: Notable in Health Care 2020 - Salomon Amar, D.D.S., Ph.D., vice president for research at NYMC and provost for biomedical research at Touro College and University System March 11, 2020: Coronavirus-testing red tape frustrates Westchester resident - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice January 30, 2020: How area officials, hospitals are preparing for the coronavirus - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice

45

Media Relations

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National

February 3, 2020: Coronavirus: Here Are 10 Misconceptions Being Spread - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice

July 16, 2020: Are Medical School and Becoming a Doctor Worth It? - Edward C. Halperin, M.D., M.A., chancellor and chief executive officer, and Karen M. Murray, M.D. ’99, associate dean for admissions for the School of Medicine, and associate professor of obstetrics and gynecology May 4, 2020: What to Know About Medical School Interviews - Karen M. Murray, M.D. ’99, associate dean for admissions for the School of Medicine, and associate professor of obstetrics and gynecology

46

Media Relations

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National

July 8, 2020: Brazil’s president says he is taking hydroxychloroquine to cure his coronavirus. Scientists have long said it doesn’t work - Neil W. Schluger, M.D., the Barbara and William Rosenthal Chair of the Department of Medicine May 12, 2020: The US probably had the coronavirus in December, but was too busy watching China to notice - Edward C. Halperin, M.D., M.A., chancellor and chief executive officer May 2, 2020: How a low-cost ventilator was created, FDAapproved for emergency use, and placed in New York hospitals in 30 days - Albert H. Kwon, M.D., assistant professor of anesthesiology

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Media Relations

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National

March 2, 202: Delays and errors have put the US far behind other countries in testing and treating coronavirus patients: ‘We are trotting along while they’re racing - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice March 2, 2020: 14 bogus claims about the coronavirus, including a fake coconut-oil cure and a false link to imported packages Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice, and Sherlita Amler, M.D., M.S., clinical associate professor of pediatrics, adjunct professor of public health and senior fellow for Center for Disaster Medicine

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Media Relations

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National

February 28, 2020: Women say they’re washing their hands significantly more than men as the coronavirus spreads around the world Sherlita Amler, M.D., M.S., clinical associate professor of pediatrics, adjunct professor of public health and senior fellow for Center for Disaster Medicine February 27, 2020: 13 bogus claims about the coronavirus, including a fake coconut-oil cure and a false link to imported packages - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice February 26, 2020: People are racing to buy face masks amid the coronavirus outbreak, but they probably won’t protect you from illness - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice

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Media Relations

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National

February 25, 2020: Men’s beards could render face masks useless — one surprisingly comprehensive graphic from the CDC reveals why ‘walrus’ is fine but ‘mutton chops’ won - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice February 3, 2020: 10 myths about the coronavirus, including a link to meat-eating and imported packages - Robert W. Amler, M.D., M.B.A., vice president for government affairs and dean of the School of Health Sciences and Practice; and Sherlita Amler, M.D., M.S., clinical associate professor of pediatrics, adjunct professor of public health and senior fellow for Center for Disaster Medicine, and health commissioner at Westchester County Department of Health

50

Media Relations

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National

October 27, 2020: Senator Perdue’s Willful Mispronunciation of Harris’ Name Is Foul Bigotry - Edward C. Halperin, M.D., M.A., chancellor and chief executive officer August 28, 2020: Playing the Un-Naming Game in New York Is Harder Than It Seems - Edward C. Halperin, M.D., M.A., chancellor and chief executive officer August 25, 2020: Adjusting to life in the pandemic - Adam E. Block, Ph.D., assistant professor of public health in the Division of Health Policy and Management July 10, 2020: Senator Paul’s Skepticism of Experts Sets a Very Dangerous Precedent - Edward C. Halperin, M.D., M.A., chancellor and chief executive officer

51

Media Relations

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National

November 20, 2020: Donald Trump’s Final Act of Narcissism Edward C. Halperin, M.D., M.A., chancellor and chief executive officer October 30, 2020: To end the female recession, women need their own rally cry - Jennifer Riekert, M.B.A., vice president of communications and strategic initiatives

52

Media Relations

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National

January 31, 2020: FDA Approves First Drug for Peanut Allergy Subhadra A. Siegel, M.D., M.A., assistant professor of pediatrics

July 6, 2020: Portraits of Diversity - Edward C. Halperin, M.D., M.A., chancellor and chief executive officer

53

Awards and Recognition

54

Westfair’s Doctors of Distinction: Biomedical Breakthrough Salomon Amar, D.D.S., Ph.D., vice president for research, NYMC, and senior vice president for research affairs, TCUS

Westchester Magazine’s Healthcare Heroes 2020 & The Business Journal ’s C-Suite Award 2020 Adam Hammerman, M.B.A., vice president and chief financial officer

Westchester Magazine Class of 2020 Women in Business Karen M. Murray, M.D. ‘99, SOM associate dean of admissions and ssistant professor of obstetrics & gynecology

Westfair’s Doctors of Distinction: COVID-19 Hero Sherlita Amler, M.D., M.S., clinical associate professor of pediatrics, adjunct professor of public health and senior fellow for Center for Disaster Medicine (CDM)

Westfair’s Doctors of Distinction: COVID-19 Hero George W. Contreras, M.P.H., M.S., M.E.P., CEM, FACEM, assistant director of the CDM and assistant professor in SHSP

Westfair’s Doctors of Distinction: COVID-19 Hero Nigel Knox, M.D., clinical assistant professor of anesthesiology

Westfair’s Doctors of Distinction:Promise For The Future Ebrahim Afshinnekoo, M.D. ’20

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Digital Signage 56

Digital Signage

55+ in 2020

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Campus Signage

58

Campus Signage

59

Office of Public Relations Jennifer Riekert, M.B.A. Vice President of Communications and Strategic Initiatives Kevin R. Cummings, M.P.S., M.P.H. ’00 Director of Web Communications

Lorena Minnerly, M.A. Communications Coordinator

LoriAnn Perrault Public Information Editor

Madlena Pesheva, M.P.H. ’21 Project Manager Julio A. Rodriguez-Rentas, M.A. Director of Communications New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 www.nymc.edu

Anthony Zurita Communications Specialist

60