Digital Growth - Nov 2020
By: Shannon Correira
FASTEST WAYS TO GROW A BUSINESS FORECASTING Planning is critical for you to avoid the dangers of snowballing. Be clear about what your business's vision and mission are, and ensure you have a resource management system in place to support your business as it expands.
CUSTOMERS The fastest way to grow is to look to your current and past customers. Build on your relationships with this community, as this requires far less investment than acquiring new ones. These customers can help grow your business's sales by shopping with you more frequently or purchasing more. To achieve this, you need to up-sell and encourage loyalty.
OFFERING It all starts with a great product or service. Fast growth is possible when you have an exceptional offering - something that fills a need or want. Apart from your core product or service, consider how you can extend other value to your customer base with free content or promotional offers to increase customer perceptions of value.
TEAM Hire the best team who are prepared for business expansion, who can contribute to creating a positive and uplifting company culture in the long term. Ensure that your managers are knowledgeable about your vision and capable of delivering leadership that will affect growth to the highest possible degree.
MARKETING An intensive marketing strategy can increase your sales and help you expand exponentially by increasing leads and bringing more people to your brand. Focusing on digital marketing builds an online community in a cost-effective way. Your business should meet and engage with your customers in groups and on platforms to build positive interactions. 12
