Digital Growth - Nov 2020
Digital marketing to grow your start-up By: Shannon Correira
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he world’s COVID-19 induced lockdown has left its mark on businesses throughout the globe, both big and small. The pandemic seems to have dealt blow after blow on already struggling businesses, especially when international and domestic travel was shut down across the world, completely halting the opportunity for import and export, and putting the brakes on a lot of lucrative business dealings. Now, as some parts of the world begin to open up, others are facing a second lockdown and it is this inconsistency and uncertainty that has left many start-ups and small - medium sized companies fearful for the future. According to a study by Data for Good 58% of small and medium sized businesses (SMBs) have reported a reduction in sales compared to the same month last year, while 33% reported a reduced employment in response to the pandemic. The problem with start-ups and small businesses during this time is that they have limited resources to cope with the financial pressures the lockdown has imposed and the short-term impacts could have longer term impacts, however, it is not all doom and gloom. Digital marketing offers a way for these businesses to solidify a place in their market, and this type of marketing is highly accessible to businesses of all shapes, budgets and sizes. However, when it comes to digital marketing, start-up business owners can quickly become overwhelmed with the amount of services offered by digital agencies and it is easy to become lost in the noise.
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