Digital Growth - Nov 2020
Can email marketing grow your business? By: Toni Becker
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hese days, email marketing is often considered quaint compared to the sophisticated and advanced ways we engage on the internet these days, but the number of email users throughout the world continues to grow. In fact, in the beginning of 2020, email users reached a staggering 2.9 billion - a third of the world’s population. So, when people say email marketing is on its last legs, think again. Email marketing is more relevant in 2020 than it has ever been before, but your email marketing efforts require strategy, personalisation and automation in order to receive the best results. In this article we will take a look at statistics released at Inbound, HubSpot›s annual marketing conference, which was held in September 2020. These statistics are based on data collected from over 200 million emails between the months of March 2020 and August 2020. Essentially, this data proves how email marketing has soared during the “new normal” and how it will continue to grow during and post COVID-19.
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