Letter from the editor

MarTech

The Rise of MarTech and its Effect on Digital Marketing

By: Toni Becker

The digital landscape continues to evolve and shift with each passing day, and as technology advances and the world becomes more digitised, new trends will arise in the digital marketing space. Regardless of whether you are a marketing professional that swears by inbound marketing, or you have your sights set on push marketing, there is one thing every marketer relies on and that is marketing technology - and this technology is growing at an incredible rate.