What is the best CRM for Enterprise Businesses?

Introducing HubSpot CRM

HubSpot is an inbound marketing and sales software designed to assist businesses in attracting potential clients, converting leads, closing deals and nurturing client relationships. What sets HubSpot apart as a powerful platform for large business is that it can be scaled to suit your needs, and is not limited to a small number of users.

HubSpot has been created to provide a full CRM solution that is fully integrated with your marketing and sales platforms, ensuring you receive the best value for money and a return on your investment.

Why Choose HubSpot CRM for Enterprise Businesses

Sales and Marketing Alignment

HubSpot marries marketing and sales, something that has been lacking in the business world for decades. Before CRMs, there was a severe disconnect between sales and marketing teams, with marketers driving and distributing leads, and handing them over to the sales team without any further discussion and without lead qualification.

HubSpot has been able to turn this system on its head and offers a system that marries these two departments. HubSpot has the power to create what has affectionately become known as “smarketing.” In fact, every account tab in the CRM makes it easy to move between the sales and marketing dashboards - and everything within the software directly links the two departments.

For example: As soon as a contact in your CRM takes a specific action, whether it be engaging with a social media post, opening an email or visiting your website, the marketing team is able to assign the contact to a salesperson and the contact will be changed to a lead. The HubSpot CRM is also able to launch and analyse marketing campaigns, and provide greater insight into audience behaviour and trends through reporting features. This helps marketing and sales teams better understand what the audience is looking for, what is working and what messaging best suits a specific lead.

The issue with most of the CRM systems available is that they only cover the sales aspect of CRM while HubSpot CRM offers an all inclusive system in this regard.

In-depth Insights

It is all well and good to offer a place that stores contact information, but where do these contacts come from? What interaction have your contacts had with your business? What is their buyer intent? What percentage of deals were closed because of social media or search engine marketing?

These are all important marketing and sales questions that the HubSpot CRM is able to answer. Because of HubSpot’s in-depth tracking, integration and reporting capabilities, your business is able to track revenue and keep an eye on your marketing and sales progress. Thanks to these reports, your team is able to make changes and tweaks to your marketing and sales strategy, adapting to what has been learned from the reports.

HubSpot also offers revenue reports that can track your closed revenue for the year and set specific quotas. And that is not all, your sales team is able to set up daily, weekly, monthly and even annual sales goals on the platform and they are able to track their progress - optimising performance.

Sales Sequences

A Sales Sequence is a series of automated tasks, emails, notes, call reminders, or actions that can convert contacts into qualified leads and clients. And CRM Sales sequences have changed the game for large businesses.

HubSpot provides sales sequences for every potential lead source and can vary between leads due to their preference and intent. That is, if a lead is in the beginning of the buying cycle (the research phase), your sales sequence can send out an informative email that isn’t just set up as a sales pitch, whereas if a lead is further down the sales pipeline, your CRM will send out communications designed to close a sale.

The HubSpot CRM allows you to place certain leads into certain sequences that will automatically input their contact information and drip them personalised, automated followup emails that guide them through the sales funnel. This kind of process ensures your sales team is always up to date, and eliminates any opportunity for human error and miscommunication between your business and a lead. This kind of advanced sales and marketing automation software ensures your leads receive communication from your business that is triggered based on specific actions, which in turn cultivates personalised relationships with high quality leads and has the power to convert them into clients.

This is particularly helpful for large businesses, with larger sales teams that generate a lot of leads, as lead data and lead communication can quickly become buried amongst papers, sticky notes, and hundreds of emails.

Never Forget or Double Book a Meeting

Salespeople have a lot of menial tasks they need to complete before they can even begin concentrating on their actual job at hand. From setting up meetings, organising communication, and following up with potential clients, these long winded tasks waste a lot of time and money. But of course, HubSpot is here to save the day!

The HubSpot CRM seamlessly integrates with your calendar which can then be synced to the Sales Sequences tools. This means that the software is able to add the booked meetings to the leads contact record - helping your sales team keep track of all communications and meetings.

This may not be a “wow factor” feature - but it is incredibly helpful. Just ask any salesperson…

Data Collection in a Centralised Location

A powerful CRM compiles and stores in-depth customer data from a variety of channels, or points of contact, between the lead/customer and a business. HubSpot does just that and is able to compile and store lead information from a variety of touch points including a company’s website, live chat, email, marketing materials, social networks and telephonic conversations.

Having in depth customer information such as data regarding past purchases and online interactions, helps customer support representatives provide greater service, and helps the sales team understand buyer intent - making closing sales that much easier.

In Conclusion

Any organisation with a large customer base would benefit from using a CRM system as it is an incredible asset for any sales team, ensuring they are able to find all the data they require to generate leads and close a sale, while making the customer experience as streamlined and positive as possible.