Digital Growth -Jan. 2021
How to Untap High Value Leads Using Social Media in 2021 By: Toni Becker
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ocial media is one of the most popular online activities and the penetration of social media usage across all regions continues to increase. According to Statista, in 2020, over 3.6 billion individuals were using social media across the world, a number that is projected to reach almost 4.41 billion in 2025. In the same article, Statista states that as of January 2020, the global social media usage rate stood at an incredible 49% and this percentage is set to grow as less developed digital markets catch up in online infrastructure development. With these statistics in mind, businesses are now relying on social media platforms to reach their desired audiences and gain market share. However, social media is not just about posting pretty content and creating brand awareness, it can be a powerful channel for lead generation. Social media platforms such as Facebook, Twitter and LinkedIn are the ideal channels for showcasing content, lead generation campaigns and opt-in campaigns which allows businesses to direct potential clients through the sales funnel. Social media channels are the ideal way to generate quality leads, and thanks to social media advancements and online developments, you are able to achieve your lead objectives and track your lead generation and sales success through these platforms.
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