Is HubSpot for Real Estate E ective

Technology is Key

Your marketing efforts will be worth nothing if you do not implement them correctly by using the right technology and platforms.

Track your Progress

This is why marketing automation is vital - and there are a SEO and PPC or Social Media marketing - all can be measured

variety of tools available to assist you at every stage of your digital marketing journey including tools that will help you define your goals, track your audience, collect their data and track where your visitors are coming from.

Know your Competitor and Stand Out

You need to investigate what it is your competitors offer on their online platforms and differentiate yourself from them - establishing yourself as an industry leader. Reinforce what sets you apart in your content and come up with unique lead attention of your target audience. In order to do this you need to put in time and research, and ensure you incorporate this differentiator in all your content and marketing plans going forward.

Make sure to monitor your campaign from the beginning in order to see what is working and what can be amended, this can be done by assigning teams to report on your strategy. Make sure you are able to measure all your campaigns, whether generation tactics and unique selling points that will grab the

either through the platforms themselves, through Google, or through platforms such as HubSpot.

Is for Real Estate Effective

By: Toni Becker

Inbound marketing is the latest digital marketing tactic and is designed to draw the consumer to your business as opposed to pushing your business onto the consumer.

In days gone by, real estate marketers would place adverts in print magazines, construct massive billboards and create pole ads in hopes of attracting leads. The problem with this traditional tactic is that marketers begin to spread too wide a net, and it becomes difficult to find high quality leads. Inbound marketing has changed all of this, and is focused on attracting, engaging, and delighting high quality leads. It has now become essential for real estate marketers to take advantage of inbound marketing and the tools available to help manage successful inbound marketing campaigns. There are a variety of tools available on the market, with HubSpot being the most effective for the real estate industry.

HubSpot is a Customer Relationship Management software that offers a centralised place for your marketing team to create campaigns and content, engage with customers, analyse data, store lead information and close sales. This marketing, sales and service solution is particularly effective for the real estate industry and is a tool you should consider when launching your inbound marketing strategy.

Before we dive into the tools available through HubSpot, let’s take a look at the benefits of inbound marketing for real estate.

Why Inbound Marketing is Important for Real Estate

Strong Online Presence

When a potential customer requires information regarding the property industry, the first place they will look is online. Previously, if potential buyers were interested in learning a little about real estate they would have used traditional means to gain information including newspapers and magazines.

Today, 90% of real estate agencies have websites, and many of these websites are complete with property listings to help the consumer research and understand the property market.

The buying journey begins online, and if you do not have a strong online presence, from a website to social media presence, how do you expect to reach the consumer? Inbound marketing strategy is designed to help you build a powerful online presence so that when potential buyers begin the research phase of the buying journey, they are able to find you and your business effortlessly.

Better Targeting Means Better Returns

As mentioned previously, real estate marketers cast too wide a net with traditional marketing tactics and this makes it difficult to reach the right audience. With television adverts and billboards, marketers can only hope to find a few people (out of hundreds) who may actually require the services of an agent.

However, inbound marketing has stepped in to fix this. This strategy targets specific audiences through a variety of tactics including:

Social Media Ads: These ads target a specific audience as you can use specific demographics to reach your audience. Content Creation: By producing high quality, informative and helpful online content you are able to reach your audience while they are actively seeking information regarding your industry and your services.

Search Engine Optimisation: By creating consistent and relevant content you build search engine authority and will rise up the search engine ranks. Ensuing your audience finds you at the right time.

Lead generation forms: You are also able to collect important lead information including contact details through lead forms which gives you the opportunity to further nurture relationships with leads which in turn, leads to increased sales and business growth.

As a result of being able to reach your target audience at the right time, your return on investment is substantially greater than traditional marketing.

Build Trust and Establish your Business as an Industry Leader

Content creation is an important part of inbound marketing. Not only does content drive relevant traffic to your website, but high quality, informative content helps your business establish itself as a real estate thought leader.

As we keep reiterating, homebuyers will always go online to do their research and they are looking for helpful information when they do this. You want to be the business providing them with this information in order to gain their trust. This can be done through a variety of tactics including blog creation, social media posts, e-books, newsletters and more.

Nurture Leads and Build Relationships

Buying a home or property is not an impulse buy and you need to nurture and inform your leads if you want to convert them into clients. Through inbound marketing, you are able to build relationships with your leads by nurturing them personalised emails and newsletters that reach them at the right time, with the right message. CRM software allows you to send automated emails to your leads that allow you to provide them with regular content that relates to their specific needs and where they are in the buying funnel. This strategy keeps your business front of mind and when they are ready to make a purchase - they will reach out to your team which results in greater sales and business growth.

HubSpot for Real Estate

HubSpot is a free inbound marketing solution, with extra features that come at an added cost. Countless businesses across the world use HubSpot for their Customer Relationship Management as this marketing, sales and service platform significantly improves the ability to market your services to the right people - at the right time - with the right message.