Digital Growth -Jan. 2021
Technology is Key Your marketing efforts will be worth nothing if you do not implement them correctly by using the right technology and platforms. This is why marketing automation is vital - and there are a variety of tools available to assist you at every stage of your digital marketing journey including tools that will help you define your goals, track your audience, collect their data and track where your visitors are coming from.
Know your Competitor and Stand Out
attention of your target audience. In order to do this you need to put in time and research, and ensure you incorporate this differentiator in all your content and marketing plans going forward.
Track your Progress Make sure to monitor your campaign from the beginning in order to see what is working and what can be amended, this can be done by assigning teams to report on your strategy. Make sure you are able to measure all your campaigns, whether SEO and PPC or Social Media marketing - all can be measured either through the platforms themselves, through Google, or through platforms such as HubSpot.
You need to investigate what it is your competitors offer on their online platforms and differentiate yourself from them establishing yourself as an industry leader. Reinforce what sets you apart in your content and come up with unique lead generation tactics and unique selling points that will grab the
Is for Real Estate Effective By: Toni Becker
I
nbound marketing is the latest digital marketing tactic and is designed to draw the consumer to your business as opposed to pushing your business onto the consumer.
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