Digital Growth -Jan. 2021
Negotiation At this point, the final price and terms are being discussed and agreed upon between your team and the company’s legal team or decision maker. During the negotiation page it is important to continue to nurture your relationship with the key account, follow up, and keep your business top of mind.
Closed-lost or Closed-won
In Summary When it comes to B2B sales, you need to track every step of the sales pipeline in great detail. This can be done through CRM solutions such as HubSpot Sales Hub. This kind of insight helps you understand your target market in greater detail, allows your team to identify warm leads, and in turn, leads to greater sales and business growth.
If the prospect has signed the dotted line - you have a closedwon and can continue to the onboarding process. On the opposite end, if the prospect declines your offer, you can mark them off as a closed-lost lead.
B2B Lead Generation & SEO - How One Leads to the Other By: Toni Becker
S
earch Engine Optimisation is the practice of improving the quality and quantity of website traffic to a website or web page from the search engines. All too often, SEO is viewed as a single and isolated digital marketing effort when in fact, SEO is vital for every part of your marketing endeavours, from content creation and social media to lead generation. When it comes to B2B lead generation, SEO needs to be considered as part of the process, and is one of the most effective ways to drive potential clients to your business and capture them as leads. However, most B2B marketers do not view these two processes as united, and these teams only collaborate when new content needs to be developed - if at all. The problem is that most people only view SEO as a way to help a website - not a business in its entirety. However, websites generate massive leads and while lead generation may be different from SEO, lead generation needs SEO in order to thrive.
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