Digital Growth -Jan. 2021
What HubSpot will do for your Real Estate Business Track your Leads HubSpot software is designed to collect and organise your lead contact information, helping you track their online behaviour and buyer intention in real time. This makes it easy for your marketing team to customise marketing campaigns to address the specific needs of your leads. For example: if a lead visits your website and browses through your property listings (which indicates they are looking to make a purchase), you are able to tailor your email campaigns and marketing message to suit their specific needs.
Automated Sales Platform Not only does HubSpot offer a marketing platform, it also has a sales platform that allows you track all your clients and leads. This makes it easier for your sales team to track, organise and manage your sales data by syncing your lead data in a single place and logging sales activities effortlessly.
Personalised and Automated Email: Customised email templates, audience segmentation to ensure you send your leads content that is relevant to them, email and newsletter scheduling, automated responses to repetitive inquiries. Click to Call: You are able to add call-to-actions to your property listings. HubSpot offers Call-to-actions that allows clients to fill out a lead form or call your business at a specific number however, this takes effort and a few more clicks than a client wants. HubSpot offers click-to-call as an option which allows leads to call you immediately. All they have to do is click on the CTA and your number will automatically be dialed for them. Meeting Scheduling: HubSpot helps with time management which is especially important for your sales team. All team members are able to access their calendars through the platform which ensures they do not double book themselves or forget a meeting. Team Cohesion: Through HubSpot you are able to assign tasks and leads to your team members and you are also able to track their progress. These are just a few of the tools that HubSpot offers, all of which benefit Real Estate businesses and help lead to business growth.
HubSpot also has a feature that allows your team to view the sales pipeline of every customer or lead and you can create your deal dashboard to suit your real estate sales strategy.
Manage Campaigns for your Property Listings HubSpot gives you the opportunity to create and manage the campaigns for your property listings. This will improve your ability to attract, engage, delight and nurture leads. Take a look at some of the below HubSpot tools that allow you to manage your property listings through the platform:
In Summary Inbound marketing has become vital for real estate marketing success and HubSpot makes the process that much easier. By using HubSpot for your real estate marketing you will be able to convert leads, create team cohesion, and nurture your prospects and current clients.
Facebook (Finally) Removes Text Space Rules on Ad Images By: Toni Becker
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f you have ever tried to create an advert for your Facebook page, you have surely felt the frustration that comes with the rules regarding the amount of text allowed on your advert images. This limit (also known as the 20% rule) has caused tons of grey hair for advertisers as they struggle to get their point across successfully in the ad image space.
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