Digital Growth - Jan 2021
VIDEO CONTENT TRENDS FOR 2021 By: Shannon Correia
MULTI-CHANNEL
Video content adapted to suit various channels is a must - including edits that work best for each platform that they are shared on to increase its effectiveness. This way, marketers can stretch their content and tweak it to target consumers better and offer soundless video options. Another aspect to note is the emergence of both short and long video content - in some cases, ad times are extended, while in other instances, a few seconds is all that is needed.
SOCIAL MEDIA
Social media platforms are updating to accommodate video content. TikTok, for instance, has seen exponential growth and is a video-based app. Meanwhile, Instagram has included a 'reels' feature to allow users to share similar content. Facebook, the other social media giant, has long since favoured this form of content too.
INTERACTIVITY
Whether it's a -360degree video, one with customizable shoppable products or explorable hotspot areas, these are the video kings for brands in 2021. Augmented reality will continue to rise, especially within the retail industry. By investing in the technology that allows for this, you provide your virtual customers with a 'try before you buy' experience, allowing them to see your product in their own space, or see how products would look on them.
USER-GENERATED CONTENT
UGC in video form is influential for brands as it demonstrates first-hand experience from your customers. This is trusted by potential customers who value these third party reviews, holding them in high regard. Brands who encourage this from their customers are gaining brand advocates of the highest possible credentials in 2021.
MOBILE CONTENT
Marketers trace a lot of traffic back to engaging video content, which is predominant on mobile devices. Going live will continue to grow, as will brand vlogging and shoppable video content. Regardless of the medium, high quality is preferred and optimal, with the norm changing from 4K to 8K in 2021.
FACTS Video has arguably become the number one form of entertainment for many, with much of the content shared in video format.
video Algorithms are rewarding engaging content in s. engine search on higher ranked being by form Videos are transforming marketing with trends geared towards increasing customer conversions as an extension of your brand's content marketing to increase leads, sales and ROI.
video, many When developing your marketing plans for ed models. businesses are relying on performance-bas Companies can purchase stock video content and then transform this with their marketing messages. Marketers use video to teach audiences in their preferred method of learning, as opposed to texts, manuals, presentations or sales demonstrations.
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