HOW TO PROMOTE YOUR LOYALTY PROGRAM?
A loyalty program in simple words is a rewards program offered to your regular customers or for recruiting new customers when they sign up. This loyalty marketing solution may offer various rewards, free merchandise, coupons, discount offers, referral points, advanced released products, and so on. The success of such a kind of program is mainly based on the merchant’s potential to signup their customers. Once an adequate number of customers are enrolled, a well-planned loyalty program becomes a powerful tool for increasing customer frequency and average spend, both of which lead to an increase in your revenue. How to implement and promote a loyalty program in your business? Transforming the relationship between your brand and your customers from a purely transactional one to a more emotional bonding is the key to a victory in a competitive retail market. The most important part in building the customer loyalty solution is by designing mutually beneficial schemes and incentive structures, ensuring quick and reliable two-way communication, crystal clear pay-outs and driving emotional connects through personalized rewards and experiences. 1. Offer referral and sign-up incentives We all love getting free gifts and we love to share a good experience with our friends and families. Offering a signup incentive is possibly one of the best ways to entice new customers. And then adding more free things for referring a friend who successfully signs up will earn you more happy members. For example offer a reward instantly when new members sign up, like a discount coupon, free shipping, or even “buy 1 get 1 free� offers, and so on.
2. Train your employees thoroughly to promote your loyalty and rewards program to every visiting customer Your employees are the most important part of your brand loyalty program’s promotion – If they don’t spread the word and undertake the task to sign up every customer, your business will struggle to survive. Some of the key areas which you need to train your employees on are: • Your customized loyalty program’s rewards structure • Emailing and messaging, promotions or/and auto rewards to your customers • Technicalities and functionalities of the software and application • Troubleshooting various customer issues and setting up a customer support number for your loyalty program • Various pitches and scripts to use for attracting customer signups • Convincing a customer to signup by overcoming all the objections • FAQs and answers to that about the program 3. Send rewards and offers announcements via email or text message to your customer database Enroll the phone numbers and email addresses of all your customers in your database when they sign up and alert those customers about your rewards program first. Loyal customers will be eager to make larger purchases and are 70% more likely to be retained for a lifetime. In your email or text message, highlight the incentives you are offering at the moment in your subject line, and in the body explain how customers can earn points and rewards and how to sign up for getting better deals.
4. Advertise all the reward program incentives with attractive displays While your employees are already trained to increase signups, you should also add various attractive visual cues to the concoction to trigger curiosity. The most appropriate way to do this is by making a display near your check-out window or your cash register. Make a small but attractive sign that clearly displays your reward structure. In that reward structure highlight your best rewards like your signup incentive, spending incentive, and so on. Having a display at your is also helpful for employees, as they can easily refer to it when customers have questions about what rewards are available and how to earn points. 5. Promote your reward structure on your various social media platforms Social media platforms are the place where everyone spends most of their time in a day. Promote and announce in different social media platforms with attractive and engaging pictures and posts. Use design programs to highlight your reward structure and signup incentives. 6. Post all information about your rewards structure on your website Customers often spend hours searching on your website for various information like menu items, operation, discount coupons, and so on. Grab their attention by developing an attractive display about your loyalty program and reward structure, so that they instantly sign up and make a purchase. Design and develop an ecommerce loyalty solution to make your business go to the next level.
7. Make your loyalty program easy to remember for your clients by using similar design structure throughout all your promotions Using same words, images, phrases, might seem repetitive, but it should be done on purpose because a customer needs to see or hear something multiple times to be convinced and make a note of it in their memories to take an action later.