Smart Innovations 2017 by Nexus Communication

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Smart Innovations 2017

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From the fleet and mobility community

THE MOBILITY BUDGET 10 Steps to successful implementation

YOUR FUTURE JOB Mission and Responsibilities of the Global Mobility Architect

40 APPS

Guiding you and your drivers towards efficiency

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WHAT’S UP

The new digital ecosystem of Smart Mobility Our aim is to guide YOU – the new mobility architects of your companies – in this fragmented world of innovations, of smart cities, of new mobility offerings and new demands from your employees.

The new Smart Mobility Management platform aims to accompany change by creating a new strong community where all stakeholders of the new digital ecosystem find their interest. In a world of new governmental regulations, a disrupted offer, a new customer base of millennials, digital natives and the latest segment of Generation Z who have never known a world without instant online access it is hard to identify the building blocks of an entirely new operating system for our businesses.

We have been watching innovation and disruption as online and digital offerings are shaping the way consumers behave. The new digital ecosystem of Smart Mobility witnesses new technology developments at an ever faster rate. The fleet and mobility industry is on a journey to a new way of developing services and inter-acting with its customers: the mobile employees. This guide on Smart Mobility Innovations is just the first element to help identify the building blocks of the integrated mobility solutions you can implement. Together, let’s shape the future of Smart Mobility Management. Today and Tomorrow.

Caroline Thonnon Publisher

COLOPHON

Editors: Steven Schoefs - Chief Editor sschoefs@nexuscommunication.be Céline Gilson - Project Coordinator cgilson@nexuscommunication.be Contributors: Tim Harrup, Frank Jacobs, Jonathan Manning, Dieter Quartier Expert contributors: Lukas Neckermann (Neckermann Strategic Advisor), Martyn Briggs (Frost & Sullivan), Cover & Layout: STR8 Pictures: ©Shutterstock Sales & marketing: David Baudeweyns International Key Account Manager dbaudeweyns@nexuscommunication.be

Sigrid Nauwelaerts International Key Account Manager snauwelaerts@nexuscommunication.be Daniel Savigny International Key Account Manager dsavigny@nexuscommunication.be Vincent Degives Marketing Manager vdegives@nexuscommunication.be Virginie Emonts Sales and Marketing Assistant vemonts@nexuscommunication.be Aline Verpoorten Internal Sales Assistant averpoorten@nexuscommunication.be

Smart Mobility Management www.smart-mobilitymanagement.com Smart Mobility Management by Nexus Communication @Smart_Mobility_ Smart Mobility Management Smart Mobility Management by Fleet Europe is published by Nexus Communication SA Parc Artisanal 11-13, 4671 Barchon (Belgium) T. : +32 4 387 87 71 - F : +32 4 387 90 63 contact@nexuscommunication.be Publishers: Caroline Thonnon CEO & Head of Business Development Thierry Degives CEO & Managing Partner Smart Mobility Management is registered and copyrighted trademark. Reproduction rights (texts, advertisements, pictures) reserved for all countries. Received documents will not be returned. By submitting them, the author implicitly authorizes their publication.

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SMART MOBILITY CREATED IN BARCELONA

TECHNOLOGY TO ENJOY DRIVING INNOVATION FORWARD At SEAT we want to move from being a product provider to being your service provider too. With our automotive expertise we are creating leading-edge Smart Mobility services in our inspirational native city of Barcelona. A city considered to be the 4th most creative in the world and Europeâ&#x20AC;&#x2122;s 4th Smart City. Very soon, driving a SEAT will not only mean moving from one place to another but also being connected to everyone and everything around us while keeping your business on the move.

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CONTENT

MOBILITY INNOVATIONS Smart Solutions to take leasing to mobility

6-8

Car Manufacturers and Smart Innovation

11-13

Innovation King with winners Smart Mobility Start-up Awards

14-15

Start-ups disrupting the mobility challenge

16-19

Smart Big Data solutions

20-21

CES2017: The innovation touch of tomorrow

22-23

THE GLOBAL MOBILITY ARCHITECT From Fleet Manager to Mobility Architect Your Future Job Description: Challenging but exciting

25-28 30

MOBILITY BUDGET Successfully moving to a Mobility Budget

32-35

MOBILITY APPS The best apps for your drivers and employees

36-42

TRAVEL MANAGEMENT Booking business trips is changing radically

44-45

SMART EXPERTISE Dare to innovate in Mobility

46-47

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MOBILITY INNOVATIONS

Smart Solutions to take leasing to mobility Fleet Management companies compete to offer the widest range of smart mobility products and innovative services. So much so, in fact, that it can be difficult to see the forest for the trees. In this article, we present some of the most interesting available solutions and explain what they bring as added value and how to use them. Frank Jacobs

The array of available smart mobility solutions out there is truly bewildering, and the overview we provide is by no means meant to be exhaustive. Some of the biggest car lease and fleet management companies like Arval and LeasePlan couldn’t support this article and so are unfortunately missing. But considering the speed with which new products and services are launched by car ease providers, no snapshot of all smart mobility options and innovative tools on the market would be both complete and accurate for more than a short time. With our Smart Mobility channel on our website www.fleeteurope.com you can find a continuous update on the developments in the smart mobility and innovation area of today’s leasing and fleet management specialists.

Wow! factor But there is a golden rule to make sense of the smart mobility jungle out there, and a few handy guidelines to help you orient yourself. The golden rule is that the bottom line of smart mobility remains the same as it has before with fleet management in general: the ultimate goal is the optimisation of Total Cost of Ownership (TCO), even if that central concept has now been rebranded as TCM – Total Cost of Mobility. That guiding principle should remain top of mind, even in the face of the considerable Wow! factor of some innovative solutions.

of vehicle-related activities, from car-sharing and car-pooling to remarketing.

Leveraging advantages Smart mobility products and services offer an improvement on TCM via any of those ‘fronts’ – and increasingly, by combining more than one, thus leveraging the advantages offered by technological innovation. A ‘classic’ example, if that can be said of an innovation, of the multi-faceted approach is the mobility budget, as offered by Alphabet and Athlon in selected markets. By providing employees not with a car but with a budget to complete their business travel as they see fit, it has come to epitomise the shift from a car-centric to a people-centric approach. Combining various mobility options – shared and/or pool cars, public transport, bicycles, etc. - is necessarily multimodal. It is exactly that multimodality combined with the flexibility to select and use on demand services that makes mobility budgets a fairly complex, still relatively rare but highly promising smart mobility solution.

Standalone solutions However, many if not most smart mobility variations or additions to classic car leasing are still offered as single, standalone solutions. Car-sharing, as offered by ALD

The ultimate goal remains cost optimisation, even if TCO has now been rebranded as TCM – Total Cost of Mobility. The prism through which smart mobility should be seen is that of the accelerating transformation of the automotive industry, driven by technological progress. Changes are happening at several fronts simultaneously: cars are becoming increasingly autonomous, with full autonomy predicted for any time between five to fifteen years ahead; engine technology is delivering increasingly performant electric propulsion; telematics devices allow an ever better overview of vehicle and driver behaviour; and help produce the Big Data that is optimising the performance of a multitude

Automotive and RCI Bank and Services for example, is a popular option, as the advances offered by predictive and online management of any given fleet and the fluctuating employee need for mobility is a very efficient tool in optimising fleet use. But those single solutions can come in various flavours. ALD Automotive for example also offers a flexible rental solution, aimed more at SMEs who don’t feel comfortable committing to long-term lease contracts.

— Smart Solutions to take leasing to mobility —

And increasingly, single solutions are cross-pollinating each other. This is where it gets confusing... and interesting. Private lease, a relatively new field for most lease companies, can be combined with car-sharing, for example: Business Lease offers a formula encouraging its (private) customers to offer their leased vehicles for third-party use via various carand ride-sharing services. The incentive to earn money back on a leased vehicle could revolutionise the private lease concept – and potentially also the corporate lease segment.

ALPHABET

Smartphones on wheels Smart mobility solutions would not exist without the horizon of possibility opened up by advances in ICT. Telematics devices generate the Big Data that provides fleet managers with insights into driver behaviour and vehicle behaviour. Making these behaviours visible and measurable ultimately allows for their optimisation: lower fuel usage, accident rates, CO2 emissions and more can result in lower cost, less taxes, better environmental performance, etc. But Big Data are also improving another, more familiar piece of hardware: the fuel card. Increasingly, it doubles as a tollpaying device, a smart parking card, and more. However, it is to be expected that the fuel card will go the way of the dodo, and be rendered obsolete by an app on the driver’s smartphone, or implanted in the car’s software itself. Pretty soon, as all cars become ‘smartphones on wheels’, with a software infrastructure that is as modular and easily updatable as the phones in our pockets, smart mobility will take yet another leap forward, speeding up the introduction and integration of an even wider range of smart mobility products and services.

> Electrification Potential Analysis (EPA) Analysing with GPS loggers (distances travelled, speed, acceleration behavior and parking habits) how best to introduce electric mobility into individual corporate fleets. EPA evaluates the data to work out the current energy consumption and CO2 emissions. EPA offers a tailor-made consultancy and advise on the types of vehicles suited to electrification as well as telling the quantity, locations and types of charging stations needed. > Alphabet Telematics A telematics solution that offers location, tracking and fleet management services – in real time. Results include inceased driver safety, fuel savings (and related reduction of emissions) up to 10% and travel oute optimization which can create productivity gains for the customer up to 20%. Availability in selected markets and services and market coverage will expand in the near future.

ARI

> Garage Network A network of more than 1,500 qualified and certified garages throughout Germany with round the clock free pick-up and delivery, saving both time and up to 25% in cost. Launched at the beginning of this year. > DKV Fuel Card partnership Fuel card covers all German motorway fuel stations, offering price advantages; and also usable to bill toll charges throughout much of Europe. Launched at the beginning of this year. > ARI Insights Advanced software for TCO optimisation of complex fleets, delivering info on trends and KPIs in real-time on individual dashboards. Launched at the beginning of this year in Germany.

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SMART INNOVATIONS 2017

> AlphaFlex A mobility budget offering multimodal flexibility as well as cost control. Combining public transport, cycling and (shared) cars, employees can pick the mobility formula that works best for them. Now online in Belgium and the Netherlands, soon elsewhere too.

MOBILITY INNOVATIONS

ATHLON BUSINESS LEASE

> Connected Care Pro-active steering of maintenance, repair and tire needs towards preferred network and parts suppliers, thanks to a smart, data-driven combination of vehicle telematics, OEM info and maintenance details. MRT cost lowered by as much as 20%. Available in the Netherlands, Romania and Slovakia from Q2 2017.

> Private Lease Private lease solution pro-actively stimulating customers to offer their vehicle up for car- and/or ridesharing via Uber, SnappCar, ParkFlyRent and other third parties, allowing them to earn money through their vehicle. Available in Netherlands, Romania and Slovakia from Q2 2017.

> Mobility Budget A formula that provides employees with a budget so they can complete their business trips using the mobility modes that best suit them. Now available in the Netherlands. > Car2Use A flexible car-sharing programme aimed at optimising the use of all vehicles in a corporate fleet. An app allows employees to book both business and private trips, aimed at minimising hassle and maximising mobility. Available in the Netherlands and Belgium.

VOLKSWAGEN FINANCIAL SERVICES

RCI BANK AND SERVICES

> RCI Mobility Offering a car-sharing solution for the B2B and B2B2C markets, in partnership with Glide.

> Smart Parking Using smartphones to pay for parking fees, via the recently acquired subisidaries Sunhill, for Germany, and PayByPhone, for the U.S., Canada, the UK, France, Switzerland and Austria. > Fuel/Toll Card Via a joint venture with LogPay, Volkswagen Financial Services offers a card that can be used as payment or both refuelling and using toll roads. Eventually, the card will be replaced by an app.

Keeping up to date via the Smart Mobility Digest To keep up to date with the latest developments and innovations in mobility from the fleet management supplier world, visit www.smart-mobilitymanagement.com and register for free for the dedicated Smart Mobility Digest, with a unique selection of news, features and articles.

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Hyundai’s mobility vision

My car, my office, my home The boundaries between our vehicles and the places where we live and work are fading. Hyundai Motor showcases this with its vision for future mobility. In other words: ‘Move while living, and live while moving’.

Connected cars: the fruit of engineering and IT Hyundai Motor’s vision is far from conceptual alone. Today, the company is already working together with leading IT company Cisco to develop a connected car platform. The main objective is to create hyper-connected intelligent cars that boast the safest and most advanced self-driving systems on the market. The joint-developed platform will enable two-way communication both internally (between the car’s systems) and externally, i.e. with road infrastructure, other vehicles, Internet of Things (IoT) devices, and the cloud. By combining Hyundai’s leadership in automotive technology with Cisco’s strength in networking and security, the company is accelerating the pace of innovation in this exciting space.

SMART INNOVATIONS 2017

At the 2017 Consumer Electronics Show in Las Vegas, Hyundai Motor revealed its ‘Mobility Vision’ concept that, in the future, will connect autonomous cars to living and working environments. Hyundai Motor’s future vision makes full use of the car for mobility. When not travelling, it integrates its functionalities with the home – or office, for that matter – literally and figuratively. ‘Docked’ with the Smart Home, Hyundai Motor’s concept becomes an integral part of it. The mobility concept can act as an air conditioner, share its entertainment facilities by mirroring audio and visual outputs with the home’s smart devices and even provide power, using its on-board fuel cell as a generator.

Self-driving IONIQ: a reality As demonstrated live at CES 2017, Hyundai Motor already has the technology in place to make its vehicles drive autonomously. Making use of LIDAR technology (laser and radar), a IONIQ-based prototype showed that it is able to identify the precise position of other vehicles, pedestrians and obstacles to navigate the urban landscape safely. The clue: the LIDAR technology is not mounted on the roof, but integrated into the car and therefore not as prominent. This makes the Autonomous IONIQ not only appear like a normal car on the road, but also lowers costs compared to a roof-mounted system. Through extensive testing in urban environments Hyundai Motor is continuing to develop and refine its self-driving technologies with the goal of using less computing power, resulting in a low-cost platform that the typical consumer can afford. Exactly that is at the heart of the brand’s promise: to make advanced technology accessible to everyone.

Expand. Flex. Scale. Open IoT Telematics Platform For Fleet Management + Use Big Data To Make Better Business Decisions

+ Manage Compliance

+ Cut Fuel and Maintenance Costs + Boost Productivity

+ Improve Driver Safety + Expand Your Capabilities

Geotab

Learn more at Geotab.com

@GEOTAB MyGeotab

MOBILITY INNOVATIONS

OEMs, reinventing the wheel Dieter Quartier

Nobody is questioning that the coming years will be very disruptive for the automotive industry. The ‘1 person – 1 car’ model is making place for shared mobility in order to save costs, the environment and wasted time in traffic jams. At the same time, OEMs seem to focus on developing solutions to make congestion less irritating – or even productive. Apps turn our cars into mobile offices, while enhanced selfdriving capability needs to make sure we don’t have more accidents caused by distraction. We selected a few of the most promising developments in autoland that demonstrate the current trends and make your life as a commuter or mobility architect easier.

peer sharing, a monthly subscription and outright purchase. Short-term rental is believed to become the most popular solution. In this context, Volvo has engaged in a partnership with Uber, for which it will be delivering autonomous cars for ride hailing. That, of course, will not be tomorrow. What is already in place, however, is what Volvo believes to become the second most popular form: peer-to-peer car sharing. Indeed, this requires advanced connectivity tools. The Swedish carmaker has developed a digital key and smartphone app that allow users to share their car. The digital car keys are location and time-specific.

Smart gets smarter Car sharing: splitting the market The leading carmakers either develop their own platform and tools, or shake hands with the owners of an existing car sharing system. Volvo believes that shared mobility will split the market into four main areas: short-term rental, peer-to-

Daimler’s proprietary car sharing platform Car2go is a localarea pay-per-minute one-way point-to-point rental system. With the aid of a smartphone, authorised users (which have subscribed to the programme) can open and drive away in a matter of seconds.

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SMART INNOVATIONS 2017

In times of changing consumer expectations, carmakers spend their R&D budget on enhanced connectivity and out-of-the-box mobility services. In a bid to adapt their business model, many of them shake hands with non-automotive partners.

MOBILITY INNOVATIONS

The latest addition to Daimler’s mobility service package, which fits in the brand’s CASE strategy (for Connected, Autonomous, Shared & Service and Electric Drive) is “Smart ready to share”. This makes private car sharing just as uncomplicated as using Car2go. Smart drivers can enable a friend, colleague or anyone they choose to gain access to their car and use it for a specific period of time. Contrary to what one might think, the service is not only targeted at young people. Business owners, too, will be able to use the system to manage their fleets efficiently. Also, this would make electric Smarts more feasible as a pool car.

Apps for pros

From car sharing to mobility provider MOIA: that is the name of a brand new company created by Volkswagen Group in December 2016. Its goal? Redefining mobility for people living in urban areas. Rather than a carsharing provider, this independent company wants to become a leading mobility service provider by 2025. It focuses on in-house development of IT-based ondemand offerings, such as ride hailing and pooling services. This means MOIA is specifically investing in digital start-ups and working together with cities and established transport providers. The mobility services that MOIA will offer and expand in two European cities from 2017 will be “just as interconnected as urban life itself”, the company’s website reads. It is the Volkswagen Group’s belief that, alongside pooling services with intelligent linkage to public transport (connected commuting), app-based ride-hailing is currently the area of business with the greatest market potential in the field of on-demand mobility.

FCA

Leasys App Fiat Chrysler Automobiles’ captive rental solutions provider Leasys has developed an app that supports customers in managing all the phases of a rental, from pre-purchase to after sales. At the same time, it allows users to have all Leasys services within digital reach. Contract details, roadside assistance, end of contract damage assessment: it is all just a finger tap away.

Connectivity: OEM – tech partnerships The Renault-Nissan Alliance is continuing its partnership with Microsoft to build the next generation of connected car technologies. Microsoft’s personal assistant technology Cortana aims to make driving more efficient and enjoyable. Thanks to speech analytics, drivers can benefit from advanced in-vehicle voice recognition and an intuitive human machine interface (HMI). Cortana will allow the vehicle to adapt to personalized driver settings. It even understands different driver preferences in a shared vehicle, almost making it feel like your own. The Renault-Nissan Alliance will also offer vehicle-centric services that can simplify and enhance engagement with the car through usage-based information, remote access, remote diagnostics and preventive maintenance.

PSA

Free2Move Instead of countless apps for each individual mobility option – one app to rule them all: that is the aim of PSA’s Free2Move digital platform. It is a multibrand solution giving access to multimodal mobility options in 15 major European cities. Users can see all options available to them in the vicinity, can compare prices, locations and other specifics, and can immediately order a service.

— Reinventing the wheel —

App-based ride-hailing is the area of business with the greatest market potential in the field of on-demand mobility.

BMW

MyBMW Remote This app allows you to gain remote access to your vehicle. You can e.g. turn on the auxiliary heating or auxiliary ventilation, or sound the horn and flash the lights in order to find the vehicle in a large car park. In addition, the Vehicle Finder shows the car’s position on a map, leading you to it. With the ‘electric’ version of the app – BMW i Remote – you can check the battery range and charging process or your BMW i. The dynamic range map indicates vacant charging points.

13 VOLVO

Skype for Business In car App

NISSAN JAGUAR LAND ROVER InMotion Rent

Next to its existing leasing offer, JLR is establishing short term rental solutions, amongst which car-sharing. Called InMotion Rent, its latest offering has just rolled out in Germany and includes a booking app. In the future, fleet customers can use this app to open and start vehicles involved in the sharing scheme, consult a digital driver’s log and benefit from automated billing.

Nissan Intelligent Get & Go for Business Together with the new B-segment Micra, Nissan introduced a car sharing programme that focuses on corporate drivers. Based on the optimised use of one or several pool cars, it wants to help save mobility costs. It is already rolled out in France and Italy, while Spain is next in line and other European countries are to follow later this year.

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SMART INNOVATIONS 2017

The S90, V90 and XC90 now offer their occupants to use Skype for Business through an integrated car app. This means you can for instance join a conference call while on the road without the hassle of having to enter a long telephone number and pin code. The large centre display of these high-end Volvos shows upcoming meetings and participant details and allows you to join meetings with a single touch.

MOBILITY INNOVATIONS

Smart Mobility Start-up Awards The fleet industry thrives on innovation, so at the Fleet Europe Awards in Barcelona last November, a panel of expert judges identified the new companies with the innovative ideas and disruptive concepts to transform the world of fleet and mobility. Here are the three award winners. Jonathan Manning

What? WeProov is an app that guides drivers to compile a full vehicle condition report, including photos, prior to driving it. The report is automatically sent to the fleet manager.

Why selected? WeProov brings fleet condition reporting into the 21st century with an easy-to-use app that saves time and avoids disputes by giving drivers and fleet managers the tools to prove the state in which they find or leave a vehicle.

Future solutions in 2017?

It might sound strange, but future solutions lie just as much with fleet managers, leasing and daily rental companies and even car clubs, because WeProov lets customers customize reports to their own needs.

What? Spiri combines the best elements of carpooling and ridesharing. Itâ&#x20AC;&#x2122;s a new, on-demand service, where the driver travels for free in return for carrying passengers using a Spiri car.

Why selected? Spiri could change the way we travel to and for work. Its radical vision to mix carpooling with ridesharing, using its own app and custom built electric cars, is green and efficient.

Future solutions in 2017? Spiri will launch this summer, with plans to expand across Europe by 2019. It unveiled its prototype electric car, specially designed for ridesharing, in January.

What? Assisto brings digital efficiency to the accident claim and repair process, delivering speed, accuracy and ease for drivers, leasing companies and insurers involved in insurance claims.

Why selected? This user-friendly app stores driver, vehicle and insurance details. After an accident, it makes it simple for the driver to send all necessary details to the fleet owner and insurer.

Future solutions in 2017? Assisto will soon enable its partner companies to engage with drivers via push notifications within the app. It will also start to involve other stakeholders, like towing companies. Join the online community at WWW.SMART-MOBILITYMANAGEMENT.COM

— Start-Up Awards —

Future roll-out? Added value? What?

The number of daily WeProov reports has grown by 50% since the Fleet Europe Forum. We are raising money to expand our business and preparing a huge communication programme.

The principal idea is to make customers totally independent in the way they configure and customize the condition reports. Fleets can have a 30-day free trial period.

Spiri is a revolutionary, on-demand carpooling service powered by electric vehicles. It’s affordable, convenient, and companies can skip fleet ownership entirely.

We are looking for corporate partners to offer Spiri as an employee benefit. If companies have available car parking spaces, staff can use these free cars.

We are still in the testing phase, but Spiri will launch in Odense, Denmark in the summer, more cities next year, and then be in the key European cities by 2019.

Assisto is a mobile app which enables drivers to file CASCO (Casualty and Collision) and third party liability claims, as well as guiding them to a network of bodyshops.

Drivers always have up-to-date insurance and vehicle information easily accessible. TPL claims only take 8 minutes to file (compared to 35 minutes with paper forms).

Assisto integrates with leasing company IT systems, which can receive all claims data directly into their management systems. It’s available in 42 countries in 14 languages.

The winners

Alexandre Meyer Co-founder and chief executive officer, WeProov

Vincent Castus Rytis Jakubauskas Head of Business & Commercial, Spiri

Co-founder, Assisto

SMART INNOVATIONS 2017

WeProov gives fleets indisputable proof of vehicle conditions. Our 360-degree smart condition report is accurate, fast, intuitive and visual, and identifies the driver.

MOBILITY INNOVATIONS

Start-ups disrupting the mobility challenge The future of smart mobility threatens to turn the existing world of transport on its head. Long established travel giants, from vehicle manufacturers to bus and train operators, airlines, leasing, fleet management and daily rental companies are being challenged by start-ups that have no legacy and no baggage. Jonathan Manning With no vested interests to protect, these start-ups can devote their entire focus to creating solutions that deliver the maximum convenience to end users. This alternative approach taps into the transformative technology of apps, smartphones, giant databases and self-learning algorithms to provide constant improvements to services. Real-time information is empowering business travellers to select the most time and cost effective modes of transport for every journey. For A-to-B journeys (rather than multi-stop routes) within urban areas, the company car’s position as the natural mode of travel is under threat. New apps can calculate the different journey times by alternative modes of transport with much greater accuracy and reliability, presenting business travellers with a choice – stick with the company car or switch to a quicker, cheaper alternative.

“Most importantly for companies, this seamlessly integrated multimodal transport will actually save, not add cost,” said Lukas Neckermann, managing director of mobility consultancy Neckermann Strategic Advisors. “Full transparency of speed, cost and availability of travel options will lead to conscious choices away from taxis and private cars as the default option.”

Partnering This new attitude to business travel is arguably just a stepping stone to the true transport revolution promised by autonomous vehicles. Uber may have dramatically altered the worldwide use of taxis, but the most radical change will come when those Uber cars don’t even have a driver. In the short term, however, start-up technology is waiting for partner systems, such as transport timetables and ticketing

— Start-ups disrupting the mobility challenge —

An explosion of apps developed by start-ups aims to make multi-modal journey planning and ticket purchasing as easy as a click.

services, to catch up. This means that mobility apps can plot the most efficient journeys across some cities, but not others, because the developers don’t have access to the information that they require or in the format in which they need it. Even when it is available, the opportunity to book tickets and pay for them, all via the same app is rare. The vast potential of the Internet of Things to forge a truly connected world is still in its infancy. But a raft of new mobility apps point in a similar direction, presenting a shared vision of how people will travel for work and leisure in the future.

Rod Cuthbert, Rome2rio CEO, said, “Our multi-modal search capability attracts rapidly growing traffic from users with questions like ‘How do I get from Zurich to Frankfurt?’ Answering those queries properly requires a full complement of air, rail, bus, rideshare, ferry and self-drive options. We are seeing growing demand for this complete transportation coverage.”

Travel and Mobility Experience At both a city and country level, rival apps are joining the dots so that users can not only work out optimum routes, but also book and pay for travel. Quixxit, for example, assesses 15 different modes of travel, including carsharing, train and bicycle, as it compares all the possible ways to complete a journey in Germany. Importantly, its calculations take into account real-time travel and traffic reports, and the app adds the facility to buy tickets. Squarely targeting business customers, mobility card specialist XXImo, winner of the International Fleet Industry Award 2016 at the Fleet Europe Forum & Awards, provides a purchasing solution for corporate travel, enabling employees to pay for transport by car, taxi, train, tram, bus and plane,

“The Mobility Card is the ultimate solution when it comes to user-friendliness, expense management and cost-savings,” said Patrick Bunnik, founder and CEO of XXImo. “As most mobility options are invoiced with VAT, companies can easily maximise their VAT refunds. As a result, they keep sight over every transaction and always have total control over their finances.” For a glimpse of what the future might hold, attention should turn northwards to Whim, a Mobility as a Service (MaaS) app that is currently being trialled in Helsinki, and is due for a spring launch in the UK. This exciting mobility startup offers different subscription packages that aim to cover all transport needs. Its all-inclusive package of solutions have the potential to challenge the traditional company car, particularly in the eyes of a driver with the option of a cash alternative to the car. In Helsinki, Whim’s basic monthly package includes unlimited public transport, plus two taxi trips for a fee of €89 per month. Pay more – a lot more – and for a car lease rivalling €389 per month Whim delivers unlimited public transport in Helsinki, 10 taxis trips of up to 10km and five days of car rental. Such a comprehensive travel solution could see urban millennials turn their backs on the offer of a traditional company car. “We’ve been approaching the transport debate from the wrong angle,” said Sampo Hietanen, CEO and founder of MaaS Global, the company behind Whim. “For the end user, it’s not just about getting from A to B, it’s about the entire travel experience. If transport services can be digitally integrated to make them genuinely convenient and easy to use, we’ll see huge gains in productivity, while reducing congestion and pollution.”

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SMART INNOVATIONS 2017

On a global scale, Rome2rio allows users to search airline, train, bus, ferry and driving options between any two destinations in the world, including an estimate of travel times and costs.

as well as fuel, parking, hotels and even business lunches. Companies can pre-set spending thresholds for their staff, and receive a single, consolidated VAT invoice to approve, removing the administrative hassle of dealing with bundles of receipts. The service is operational in the Netherlands, Belgium and Germany, and plans to expand its coverage.

MOBILITY INNOVATIONS

> Rome2rio

Work out how to get anywhere in the world by plane, train, bus, ferry and automobile. The search engine contains route information from 4,800+ transport operators in over 158 countries. rome2rio.com

Whim

> A genuine mobility package that includes public transport, taxis and car hire bundled into one monthly subscription. Itâ&#x20AC;&#x2122;s been trialled in Helsinki and launches in the UK this spring. whimapp.com

> XXImo

A business travel purchasing card that covers fuel, taxis, trains, trams, buses and planes, as well as hotels, consolidating expenses into a single, itemised VAT invoice. xximo.nl

Citymapper

> A city route planning app that displays travel options by metro, bus, train, ferry, bike, Uber and car sharing, and their estimated times of arrival, based on real-time data. citymapper.com

Moovit

> A comprehensive guide to public transport times, stations and routes in more than 1,200 cities worldwide, including turn-by-turn navigation and real-time arrival information. moovitapp.com

Qixxit

> Set your destination, and this app works out the best mode(s) of transport, from 15 types of travel, with the option to book and pay for tickets. Currently itâ&#x20AC;&#x2122;s only in Germany. qixxit.de/en

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— Start-ups disrupting the mobility challenge —

CONCAR Fleet

> This plug & play fleet management system integrates vehicle tracking, preventive maintenance, and driving analysis into one system, for accurate, reliable data. getconcar.com

Maestromobile

> Smart mobility becomes a team-building exercise, as teams race to visit 10 destinations via as many modes of transport as possible, in the shortest time, for the least cost and lowest CO2. maestromobile.eu

Ubitricity

> A ‘fuel card’ for electric vehicles, customers recharge batteries via Ubitricity’s SmartCable, at any recharging point, and the spend is consolidated into a single monthly invoice. ubitricity.com

Who Drives

Mov’InBlue

> The system allows users to open and start a vehicle using a smartphone rather than a key. Digital technology like this will be vital for carpools and daily rental companies. movinblue.com

SPARC

> This standalone GPS device plugs into the 12V socket in a car and records precise route data, which drivers can tag as business or leisure on an app for expenses reporting. getsparc.com

More start-ups news can be found on www.smart-mobilitymanagement.com

SMART INNOVATIONS 2017

> This neat solution lets fleet managers record drivers of pool vehicles in order to identify speeding and parking fines. Drivers have to enter a unique code on a keypad in a vehicle before it will start. mobilitytechgreen.com

MOBILITY INNOVATIONS

Smart Big Data

solutions

Smart mobility is a symptom of an industry in which the lines between formerly distinct players are blurring. Not only are car manufacturers and lease companies expanding their range of services, other players too are moving into that same space. Technology and data suppliers are increasingly offering innovative smart mobility solutions – some supplemental, others competitive. Frank Jacobs Traditionally, the automotive after-market and tech industry is focused on the manufacture and delivery of physical parts and equipment for the vehicles sold by OEMs – the original equipment manufacturers – to customers. In the brave new world of smart mobility, the products and services they offer are less tangible, more data-driven.

Chassis number Of course, most offers do require some link with the original equipment itself. So it is for example with the VIN lookup functionality, offered by cap hpi – among other providers. A Vehicle Identification Number links the chassis number of a vehicle to a description of its specifics and options. While that may seem rather superfluous, the case is that around a quarter of all used cars offered for sale are ‘underidentified’, i.e. their resale price does not take into account all the specifics and options that this particular car possesses. The difference in valuation can easily run up to several hundred euros. But many of the technology and data supplier offerings involve Big Data applications of some kind, whether in a fleet management solution, powering a car-sharing service or as a cost-calculating device.

Procurement decisions Particularly impressive are the billion data points collected by Geotab on a daily basis, from thousands of vehicles fitted with its telematics devices. This generates tons of data that have the advantage over averages or test results provided by OEMs and others that they are road-tested averages, providing real-world insight into fuel usage, CO2 emissions, and other elements that are of increasing value to fleet managers, when they need to make procurement decisions. Cap hpi’s Total Cost of Ownership tool similarly assembles all cost elements of fleet ownership into an overview that spans not just months or years, but the entire life span of the vehicles involved. The company also offers valuation tools that provide and predict used vehicle prices, based on current market intelligence.

Managing cost In fact, most smart mobility solutions are related to managing cost – either directly or indirectly. MobiSys for Fleet, by Mobility Systems + Services, is a bit different: it is a carsharing solution, originally designed to power the operations of car-sharing providers, but adapted to serve the purpose of corporate fleets as well.

Fleet managers much carefully consider the most appropriate solution. Another variation is provided by Geotab’s Marketplace: basically an app and hardware store for the fleet manager on a shopping spree. Ultimately, though, the metrics measured by the various solutions provided by after-market suppliers are generally the same – mileage, fuel usage, emissions of CO2 and other gases, vehicle tracking, maintenance record, etcetera. And more, or less, depending on the need expressed by each particular fleet. The fundamental similarities – and the varying specifics – of smart mobility solutions provided by Big Data and technology suppliers would imply a latent tendency towards convergence of functionality, but until the moment arrives when all solutions perform similar tasks, fleet managers would be well advised to give careful and considered attention to choosing the most appropriate solution for their circumstances.

— Smart Big Data solutions —

CAP HPI > CAP TCO A tool that brings together all elements of the ownership cost puzzle, allowing vehicle owners to get an overview of lifetime running costs of their vehicles. Various metrics can be applied. Launched throughout Europe this year.

GEOTAB > Big Data About 70% of the 1 billion data points Geotab collects each day is vehicle data, which allows it to provide real-world advice on fuel efficiency and emissions to companies looking for the most appropriate vehicles. To be launched globally this year.

> Used/Future Values Two related valuation data sets that provide seamless access and data linkages to up to date vehicle specifications and cost-of-ownership intelligence, allowing for accurate management of purchase and disposal of fleet vehicles. Launched throughout Europe this year.

> Open IoT Platform Transforms vehicle data into actionable insights on safety, maintenance, fuel efficiency, business productivity, regulatory compliance. Includes tracking device, fleet management software, mobile app and third-party solutions. Already launched globally.

> Vehicle Identification and Specification Data VIN lookup of factory exit specifications and options of vehicles, which allows customers to identify and monetise all characteristics of those vehicles in detail. Launched throughout Europe this year.

SMART INNOVATIONS 2017

FLEETMASTER

MOBILITY SYSTEMS + SERVICES

> FleetMaster FleetMaster is a cloud-based, modular fleet management solution, designed and continuously evolving to save time and reduce cost by planning and tracking the movements of drivers and vehicles – both in shortterm and long-term rental and lease. Available in Europe and North America.

> MobiSys for Fleet Mobility solution suitable for both station-based and free-floating car-sharing, which has been refined to meet the needs of the fleet management industry.

Join the online community at WWW.SMART-MOBILITYMANAGEMENT.COM

MOBILITY INNOVATIONS

CES2017: The innovation touch o For an increasing number of car manufacturers and automotive suppliers, the annual Consumer Electronics Show in Las Vegas has become the place of choice to showcase tomorrow’s vehicle tech. As the focus lies on self-driving, connected services and augmented reality, many car makers team up with tech giants. Dieter Quartier

Toyota Concept-i avatar

The very sci-fi looking Concept-i s is the Japanese carmaker’s vision on what a self-driving car could look like in 2030. The main development focus was the interior, which was the starting point for its body – i.e. the car has been designed around the cockpit. The latter hosts an interactive intelligent interface called Yui, a kind of an avatar. Yui is a liaison between driver, passengers and car. More companion than interface, Yui, in tandem with AI, anticipates your needs and informs the car so that Concept-i can consider and execute that next action accordingly. Thanks to the car’s advanced automated driving technologies, people with all levels of ability can enjoy the ride – either by grabbing the wheel or letting the car take over entirely.

Valeo XtraVue

Seeing beyond obstacles Audi announced in Vegas that it is working together with graphics processor manufacturer Nvidia to build an intelligent autonomous car, which uses ‘deep learning’ to tackle the complexities of driving. The project aims to have the first AI cars ready for market by 2020. The two companies have already been partnering on various projects for nearly a decade. Within the context of this latest development, Audi’s vehicles will use Nvidia’s Drive Px platform featuring Artificial Intelligence (AI) and neural networks to power self-driving cars. To demonstrate the possibilities of the platform, CES visitors were able to ride in the back seat of a prototype auto-piloted Q7 featuring Nvidia Drive PX 2 technology, with no one behind the wheel.

Mercedes-Benz

‘Community-based’ parking Just like its Bavarian competitor (BMW), the Swabian star aims to make finding a parking space simpler in the near future with the aid of intelligent technology. With ‘community-based parking’, the company is trialling a corresponding service together with Bosch. This involves Mercedes-Benz vehicles generating data about available roadside parking spaces with the aid of their on-board sensors. This information is then transmitted to the cloud and shared with the community. Other drivers who are looking for a parking space in the area can head directly for the nearest parking space. The service is currently being tested – it will be introduced in due course via Mercedes me connect, the company’s connectivity platform and app.

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— CES2017: The innovation touch of tomorrow —

h of tomorrow Audi and Nvidia Artificial Intelligence

Audi announced in Vegas that it is working together with graphics processor manufacturer Nvidia to build an intelligent autonomous car, which uses ‘deep learning’ to tackle the complexities of driving. The project aims to have the first AI cars ready for market by 2020. The two companies have already been partnering on various projects for nearly a decade. Within the context of this latest development, Audi’s vehicles will use Nvidia’s Drive Px platform featuring Artificial Intelligence (AI) and neural networks to power self-driving cars. To demonstrate the possibilities of the platform, CES visitors were able to ride in the back seat of a prototype auto-piloted Q7 featuring Nvidia Drive PX 2 technology, with no one behind the wheel.

Hyundai

Health-conscious

Faraday Future

Tesla-challenger

The very sci-fi looking Concept-i s is the Japanese carmaker’s vision on what a self-driving car could look like in 2030. The main development focus was the interior, which was the starting point for its body– i.e. the car has been designed around the cockpit. The latter hosts an interactive intelligent interface called Yui, a kind of an avatar. Yui is a liaison between driver, passengers and car. More companion than interface, Yui, in tandem with AI, anticipates your needs and informs the car so that Concept-i can consider and execute that next action accordingly.Thanks to the car’s advanced automated driving technologies, people with all levels of ability can enjoy the ride – either by grabbing the wheel or letting the car take over entirely.

SMART INNOVATIONS 2017

T‘Health + Mobility Cockpit’ is a concept that monitors health and related indicators to help manage driving stress and other negative factors. A series of sensors throughout the car sense the physical and mental state of the driver, detecting everything from his posture to his respiration pattern. The car can also measure heart-rate variability for stress response, and use eye tracking and facial feature recognition to track alertness and emotional state. To promote mental awareness and focus, the car could then respond by delivering a customized multi-sensory experience. For instance, if the sensors detect that the driver is losing concentration at the wheel, an ‘Alert Burst’ can be triggered to invigorate the driver – using scent, light, sound, temperature and posture.

ADVERTORIAL CONCEDED EDITORIAL SPACE

Travelling Outside the Lines By definition, an innovation is something new. More importantly, it creates added value for a person or a company. Business Mobility provider Alphabet does that by tailoring state-of-the art mobility products to each client’s needs.

Take Alphabet’s AlphaGuide app. Innovative for making life easier for drivers and fleet managers, it grants direct, anytime access to a range of useful features and content. Available in 14 countries and adaptable to country-specific needs, highlights include a convenient overview of contract details and service information, a mobility timeline, roadside and accident assistance, claim management, and service points and mobility options. Providing regular updates and new features, drivers can also use the app in combination with other Alphabet products. One such product is AlphaElectric, Alphabet’s eMobility solution for companies who prioritise sustainability. AlphaElectric provides each client a fleet with a custom mix of electric vehicles (EVs), plug-in hybrids and combustion vehicles. As part of its in-depth consulting process, Alphabet’s Electrification Potential Analysis (EPA) starts out by determining a client’s unique driving profile as the foundation of a suitable end-to-end fleet solution, which also includes the appropriate charging infrastructure and additional mobility services, if necessary. Along with sustainability, cost efficiency and optimum car utilisation are key drivers in today’s business decisions. Alphabet innovates in this realm with AlphaCity, its Corporate CarSharing solution. On the easy-to-use online platform, users can book and return vehicles, as well as settle invoices. Meanwhile, keyless technology reduces fleet managers’ administrative effort.

Companies appreciate AlphaCity as an affordable way to give many employees access to Business Mobility without allocating company cars. Another plus: employees can book cars during their free time at their own cost. For companies seeking to give employees even more flexibility and personal responsibility, AlphaFlex is the right choice. The latest Alphabet innovation let users flexibly choose and combine various means of transport, including car, bike and public transport, and pay for it with their individual mobility budget. At the same time, fleet managers enjoy full cost control. AlphaFlex and all other Alphabet products can be seamlessly combined as per a company’s needs and objectives. The bottom line: future-proof mobility solutions are never one size fits all. Experienced in flexible, cost-effective, tailormade Business Mobility, Alphabet provides a product and service portfolio for businesses that target staying ahead. For more information visit www.alphabet.com/innovations

THE GLOBAL CORPORATE MOBILITY ARCHITECT

The exciting road from Fleet Manager to Mobility Architect What kind of job will fleet managers do in 2020? We predict they will have a job that is both much larger, and totally different: they will no longer just manage cars, but the mobility needs of their employees. Their job title will be: Global Mobility Architect. Romain Trébuil of L’Oréal was kind enough to help us think through this scenario. Frank Jacobs In the future, the office is everywhere. Romain is jogging in the park when he gets a call on his virtual-reality visor – it is the future, after all – and gets his new mission statement. So begins a video (see box) in which Romain explains what it means to be a Global Mobility Architect.

after this rolling stock, aiming to keep Total Cost of Ownership as low as possible. Most fleet professionals will still recognise that model, even as they are experimenting with formulas that expand or transform it. Because mobility is evolving, and fast.

Rapid changes

Mobility puzzle

But why will Fleet Managers have to change into Global Mobility Architects in the first place? The answers to that question are all around us, in the rapidly changing mobility ecosystem. Under the old business model – which is still very much the norm – certain employees get a company car, either because it is required for their job or because they are entitled to one by their function. The Fleet Manager looks

Technological innovation is opening up new possibilities, not just for traditional car manufacturers and fleet suppliers, but also for startups with disruptive business models. The cars of the future will be more autonomous, connected, shared and electric than today. All this is to the potential benefit of fleet clients and – last but not least – for individual drivers themselves.

SMART INNOVATIONS 2017

The Mobility Management constellation benefits from innovation in technology. The industry playfield opens up for startups and disruptive business ideas, while employees can easier than ever before select the ideal and personalised door-to-door mobility scheme. As a consequence the role of the Mobility Architect will become a strategic one.

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THE GLOBAL CORPORATE MOBILITY ARCHITECT

But cars will be just one piece of the mobility puzzle. Technological innovation is also making it easier to use public transport and other mobility options, and to seamlessly combine them in a multimodal solution. Faced with a wide and rich array of mobility services, employees will choose the ease of getting from A to B in the most convenient way over the burden of care for a car – even if it is a company one.

People-centric

As a consequence, companies will no longer just manage fleets, but manage the mobility of their employees. If the Fleet Manager was car-centric, then the Global Mobility Architect will be people-centric. And yes, says Romain, it will be the Global Mobility Architect’s job to design mobility solutions for all employees, not just for those previously entitled to a company car. “That doesn’t mean that all employees must adopt the new mobility solutions”, he says. “But the simpler those solutions are to understand, the better they will be, and the easier it will be to communicate their advantages. And that makes it more likely that they will be successful”.

Five Essential Pillars

Creating the Mobility Framework and Fashioning the Mobility Plan

Establishing governance for the Mobility Plan roll-out

Detecting and testing Innovation in Corporate Mobility

Assuring Performance in line with corporate objectives

Assuring Leadership to make the Mobility Plan sustainable

"You could say that the Global Mobility Architect and his team are their company’s external R&D department." Integrated Mobility Plan

Five pillars

The strange new world of Global Mobility Architecture can be summarised in that mission statement that Romain receives on his space-age visor. As a Global Mobility Architect, he is responsible for planning, developing and executing his company’s Future Mobility Strategy, and for managing the Mobility Spend Category. His goal is to create an Integrated Mobility Plan for All Employees, to reduce cost and risk for the company and to enhance customer satisfaction. The ultimate aim is, of course, to create competitive advantages for the company. But being a Global Mobility Manager is much more complex than merely managing a fleet. There are a lot more plates spinning in the air. How do you keep them from falling?

“I see the role of the Global Mobility Manager as holistic in nature, both internally in the company, and externally towards our partners. And I believe the role is defined by five main pillars”, says Romain.

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The first, and essential task of a Global Mobility Architect is to do what architects do, and draw up a workable plan. “Taking into account corporate objectives, a Global Mobility Architect should fashion the best solution for each type of mobility – but streamlining them with employee requirements. This will create efficiency”. In 2020, Trébuil will use a Mobility Play Book to tally up the full range of mobility solutions available to the company, as well as the local and regional best practices for those solutions.

Connecting you to a brighter future A NEW ER A OF AUTOMOTIVE INTELLIGENCE Volvo Connected Car uses cloud technology to deliver next-generation active safety features and a growing range of innovative services for entertainment, communication and convenience. It will make every Volvo car on the road part of a coordinated network – all working in sync to determine the safest, fastest routes to their destinations. Imagine a world where every car on the road communicates directly with every other car. Where the first slip on a patch of black ice sends out a warning, alerting others to the hazard’s exact location. Through Volvo Connected Car, this world is becoming reality. Discover more by contacting our Global Fleet Sales Business Centre.

EMAIL GLOBALFLEET@VOLVOCARS.COM SE ARCH VOLVO CONNEC TED CAR

SMART INNOVATIONS 2017

THE GLOBAL CORPORATE MOBILITY ARCHITECT

"Leadership doesn’t always have to be serious. We challenge our national teams to compete in efficiency and performance." Effective usage

The next pillar – and the next step – is compliance: making sure that the rules and best practices governing the range of mobility solutions will be internalised by the company’s global partners, and that they will inspire not just policy, but also effective usage at the company’s local level. “My team and I will use dashboards and other tools to check on policy compliance, on the roll-out of strategic and partner programmes, and on the safety and sustainability of the results”. But compliance is also relevant for another key component: innovation. And that means more than just observing innovation: “We will be actively pushing the market – and society at large – to innovate and evolve. We will do this by scouting for new services, and by connecting to incubators and startups”. The Global Mobility Architect has to make sense of these new products and services within the architecture of the overall Moblity Plan, an integration that requires the cooperation of internal stakeholders and sponsors. “That is why we emphasise testing and learning, looking for best practices and preparing our Mobility Play Book and roll-outs. You could say my team is our company’s external R&D department”.

Expected outcomes The best-laid plans are worth nothing if they don’t leave the drawing-board. Performance is the fourth pillar of Global Mobility Architect success. “In order to build and maintain an accurate performance plan, my team and I will need to mach the expected outcome of the offer in the Mobility Playbook with the priorities of our company”, says Romain.

Romain Trébuil L’Oréal Global Mobility Architect

In the case of L’Oréal, those priorities are: sustainability, quality, safety and competitiveness. “With that knowledge on board, we can validate and define the baseline and communicate the results” - ensuring mobility performance remains linked to corporate priorities. Last pillar, but not the least one, is leadership – a quality that is perhaps more needed internally than with the company’s outside partners: “As Global Mobility Architect, I need to convince internal sponsors and stakeholders of our strategy. In the end, it is their project, not ours”. The aim is to build a global team, consisting of internal stakeholders and external experts.

Fun future Romain concludes with an important point: “Leadership doesn’t always have to be serious. We challenge our national teams to compete in efficiency and performance. This increases motivation, helps us to identify and implement best practices – and most of all, it allows all involved to have some fun in the process”. Indeed. The brave new world of future mobility is not just one of greater burden for the Fleet Manager-turned-Global Mobility Architect. It is also door that opens to a world of possibilities, to explore and enjoy. How much fun will your Global Mobility future be? That depends on its Architect! Many thanks to Romain Trébuil for his kind assistance in ‘engineering’ the role of Global Mobility Architect.

Today, Romain Trébuil’s official job description still says Purchasing Manager – a role he has fulfilled at L’Oréal since 2014. Previously, he held similar roles at Yves Saint Laurent, Areva and Total. Across the industry, Romain is recognised as a pioneer in the transformation of fleet management to mobility architecture, and was runner-up for the Fleet Manager of the Year award at the Fleet Europe Awards in 2015.

ADVERTORIAL CONCEDED EDITORIAL SPACE

It’s all about mobility in general Athlon’s been around for no less than a century. What does this lease giant do to keep pace with digital developments and the increasingly more demanding customer requirements? Managing Director Athlon Netherlands Marchel Koops: “From employer to end user: that’s the challenge.” Mobility has experienced a major earthquake of sorts. Urbanisation, a move towards more flexibility, the Internet of Things, electric cars, and new players like Uber, Google, and Tesla have changed the landscape at a rapid pace. Marchel Koops, has to laugh at this bombardment. “These are all developments that have been around for a while, which we’ve been acting on. We made it big with car leasing. But we didn’t change our name from Athlon Car Lease to Athlon for nothing. It’s really much more about mobility in general, going beyond just car leasing.”

Athlon expects the flexible mobility budget to significantly increase in popularity in coming years. There are practical reasons behind this as well: “The new International Financial Reporting Standards (IFRS) will be in effect as of 2019, and our listed customers will have to report their lease vehicles as a debt on the balance sheet.” Smart City What innovations will have the most impact in coming years? Koops: “Urbanisation is an important trend. The cities are reaching capacity. This puts high demands on infrastructure, the environment, and mobility. We need new technologies to respond to these demands. Plus, we see new companies growing exponentially, especially due to the utilisation of digital platforms combined with telematics.

SMART INNOVATIONS 2017

Mobility budget Athlon wants to make everyone mobile, from employers and all employees to private individuals. Koops: “Our ambition is to make it as easy as possible to get people from point A to point B. We’re talking about broader mobility with other, digital, products and services. That way, people with a mobility budget determine the manner in which they travel for themselves. This may be a lease vehicle for one person, and an e-bike or moped for another. And yet another may combine the train and a rental bicycle. That’s multi-mobility, which we as a mobility provider facilitate. “Instead of a company doing business with three leasing companies, they entrust their entire mobility portfolio to us. We streamline the process, transfer the traditional lease car scheme to mobility for all employees, and clarify the total mobility costs.”

We expect to see many new, so-called Smart City solutions that make growing cities more liveable and sustainable using smart technologies. Things like connected cars (cars with an internet connection, ed.), self-driving cars, sharing concepts, and electric transport.” Athlon focuses on digital service concepts and is also working on several start-ups. “We’ve seen that smart mobility concepts are quickly created here. That’s why we’ve partnered with Startupbootcamp, an organisation that focuses on providing start-ups with professional assistance. Our mentors coach several young companies. We’re ready to invest once we see a good start-up come along that is developing in the future of mobility. They then take our ideas to the next level. There is also the takeover by Daimler Financial Services. Koops: “This is very positive. Mobility, technology, digitisation, the connected car: it’s all a part of the Daimler DNA. It’s all very interesting and promising.”

THE GLOBAL MOBILITY ARCHITECT

The Global Mobility Architect Your Future Job Description

To successfully set up, implement and foster a Global Employee Mobility Programme, the Global Mobility Architect needs to possess a wide range of personality traits and professional talents, as the role is as new as it is challenging, bursting with both the complexity and the excitement of genuine innovation.

Mission Statement • • • • •

Lead and manage the Global Mobility Spend category Design and develop the End-to-End Global Corporate Mobility strategy by mapping employee mobility profiles Scout mobility innovation and evaluate all possible business partners and recommend the preferred business partners to work with to all relevant stakeholders Ensure compliance of the Global Corporate Mobility strategy with corporate values: Quality in cost-efficiency to realise profit; Commitment via leadership and integrity; Caring through shareholder, customer and employee satisfaction, both respecting diversity and fostering corporate and individual growth; Innovation to assure future success and increase value; and Responsibility for society by respecting Health, Safety and Environmental regulations Communicate to regional and local stakeholders to guarantee the roll-out, implementation and monitoring of the Corporate Mobility Strategy

Experience • • • • • • •

University or Master’s degree Minimum of 5 years’ experience in management roles at dynamic and heterogeneous large corporations and/or organisations Experience in Procurement, HR, Business Administration or International Business Management is a plus Strong track record of supplier management initiatives Strong track record of efficiency improvement opportunities across processes, compliance, and KPIs Business negotiation experience in both cross-functional and cross-market set-ups Fluency in English is a must

Please Note This job offer is not the market yet. But as fleet management rapidly gives way to mobility management, and the car-centric business model morphs into a multimodal, people-centric approach, it is only a matter of time before corporations will no longer be looking for Fleet Managers, but for Global Mobility Architects… via job vacancy ads that will look a lot like this one.

The Global Mobility Architect

We all know that fleet management is undergoing radical change. But what will the future look like? Romain Trébuil has given that future a lot of thought. To see and hear him explain what his job as Global Mobility Architect will mean, type in ‘Romain Trébuil, Global Mobility Architect’ on YouTube.

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02/11/2016 14:01

IMPLEMENTING A MOBILITY BUDGET

Successfully moving to a Mobility Budget Yes, you can As securing employee mobility becomes ever more important in the light of employee retention and understanding the complete cost equation of the mobility spend, there is much talk of mobility budgets. To listen to some, you might think this is just a matter of ditching the company car policy and replacing it with something more ‘modern’. But there’s more to it than that. Tim Harrup and Steven Schoefs

Company cars have been a part of business life in the Western world for many decades. They were generally 100% paid by the company (including private use). On top of this, if a company car user decided to take the train (or plane) for a particular journey, no questions were asked and this trip was paid for too. But from there to a fully fledged ‘mobility budget’ is, at the beginning of the 21st century, a much more complicated affair. We look at some of the most important steps that companies should consider for successful implementation.

Make sure you know what a mobility budget is and how it can complement a traditional company car policy.

Understanding

Firstly, and even before analysing whether it will work for you, it is important to understand what a mobility budget is. In general terms, it is a system that gives an individual employee the freedom and the flexibility to choose the mobility solutions they need. This will probably include, alongside a company car, a set amount per month to be used on trains, buses, taxis, car-sharing, urban bike-sharing…

Analyse the real mobility needs of your employees and what your company expects them to achieve.

The next logical step is to work out whether it will work for your company. This up-stream reflection can be summed up as understanding your business needs and understanding your mobility needs. There are at least two facets to this question, one practical and the other culture-related.

What the experts say

Xavier Bazan Fleet Manager France Belgium Netherlands - Project Manager Facilities, BMS

• Involve and engage Senior Management: General Management for Sustainability and external focus. HR for talent retention and attraction / Social responsibility. • Build a balanced financial model : No additional cost compared to current car policy.

• Be flexible on your program proposal: meet employees’ transportation needs. • Propose an attractive mobility allowance • Select ‘Green’ vehicles: sustainability / decrease of company carbon footprint

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— Mobility Budget —

"Giving employees the freedom and the flexibility to choose the mobility solutions they need’"

Consider which types of mobility modes could satisfy both the mobility needs of your employees and your company’s business needs, and match them.

On the ‘culture’ side, is the company car an integral part of your remuneration package, and do you even use it to attract and retain staff? Consider whether it is a good idea to ask someone who has just proudly reached the level of an executive car, to take the bus from time to time… on the other hand, you may employ a large number of the ‘Y’ generation who, it is generally believed, proactively want to use softer, more environmentally-friendly modes of transport. Analysis

Talk to key colleagues and stakeholders such as HR and Legal, to understand how the company car policy fits into the overall remuneration/staff recruitment and retention programme, and what effect a change might have.

Given that no companies fit entirely into one of the above examples, you will probably decide that it is a good idea to look further into this. So the next stage is to analyse the mobility requirements of your various different types of employee. What do they do now, and could the use of shared or pooled company cars, bus or metro, taxi or bike – and it is of course understood that we are talking about a combination of these, not just one or the other – be a useful solution?

Jean Zermati Deputy Director Facilities & Mobility Management Director Facilities & Mobility Management, Orange

• A main concern is a misuse of company assets; the train ticket paid by Orange to the friend of the son of the employee’s partner in a stepfamily... • We therefore prefer a short term rental credit, which allows the employee to drive whoever he wants. • This short term rental credit can allow for a smaller family use in the evening or during the week ends;

for holiday weekends or weeks, this credit may allow the right vehicle to be selected for other uses: a big passenger car for winter or summer journeys or a utility vehicle when moving furniture. • The small EV status car may even be replaced by the use of a shared vehicle, in line with needs.

SMART INNOVATIONS 2017

On the practical side, where are your premises and what are your employees expected to do? If you are lucky enough to be in a pleasant out-of-town location, then some of the above options clearly will not work. And if your employees are required to make frequent visits to clients of one sort or another who may be anywhere in the country, they won’t work either.

IMPLEMENTING A MOBILITY BUDGET

So far, it has been tacitly understood that we are talking about a new system for company car drivers. But this change in approach can benefit a wide range of the company’s workforce, not just those eligible for a company car. This may make your company a more attractive proposition at many levels of seniority.

Look at how the introduction of a mobility budget could impact on the car policy: small car for the week, larger car for holidays, but also less mileage per year, different lease holding periods…

Simplicity

This may all sound a bit frightening: moving from supplying a single mode of transport to a pre-defined set of employees, to providing many modes of transport to a greater number of people, all of whom will have different needs and different usage patters. So next, ensure that a multimodal mobility budget is an easy administrative instrument. Many of your current suppliers (leasing companies and others) have already branched out into the ‘mobility’ domain. They may be able to handle all aspects of the system, and may also have a mobility card that employees can use for various modes of transport (depending, of course, on location and individual agreements that the supplier has in place with transport operators). It should then be possible for you to receive a single, detailed invoice at the end of the month, making your job no more complicated than before. Financially speaking…

Now that we’ve got this far, and a potential partner is involved, the inevitable financial question arises, and there are (at least) four questions to consider. Firstly, you will no doubt know how much you currently spend on cars and travel. Compare this to what the supplier is proposing, and look out for all the hidden extras.

Consider to what degree a mobility programme could be extended to other employees who are not entitled to a company car.

Involve both the personnel and, if appropriate, social partners in your discussions; with colleagues, analyse the intangible benefits – happier, more productive staff…

What the experts say

Franz Fehlner Head of International Fleet Management, Allianz

• Define the right budget for the right level – there is no one budget fits all employees. • Select the right partners – Leasing/Fleet Management should be able to handle the new challenge. • Get senior management support!

• Align with your local fleet managers to get their buy-in and to integrate their requirements; ‘Think global – Act local’. • Define reporting structure so that you can see if the project is successful and if not you can act immediately.

Join the online community at WWW.FLEETEUROPE.COM/CHANNELS/SMART-MOBILITY

— Mobility Budget —

"Analyse the mobility requirements of your various types of employees"

8 9

Ensure that local managers analyse the impact of other forms of mobility provision on the tax position of the employee and the company.

Secondly, consider whether the move to a flexible budget should be accompanied by a ‘flexible’ lease car. A smaller (and cheaper) car for everyday use, with the option of changing this for a larger car for holidays, a convertible for weekends, for a set number of times per year. And thirdly, find out what will be the tax issues in each country, for the company and the employer. Normally, if employees have a company car, they can drive their families around. If the company replaces the car by a mobility budget and pays for train tickets for employees and their families instead, how will this be considered in terms of tax, of benefit in kind? Lastly, alongside the tangible costs and potential savings, look at whether there are intangible benefits. Employees are happier and potentially more productive if they are not sitting in traffic jams every morning and evening. And the fact that you, the employer, are solving this problem may make your company more attractive.

Get the professional help of a partner to make the set-up and implementation as simple as possible, and include gamification to generate awareness and motivation and make the mobility budget approach sustainable.

To conclude, there are at least ten points set out above which you need to consider to make a smooth transition to a mobility budget. As for everything else, change management is vital, especially when the emotive question of a change of mentality regarding company cars is involved. But times are, indeed, changing, and so are mindsets.

Benoït Chatelier Founder, Ubeeqo

• Present the new system as a ‘plus’ for your employees, not an obligation. • By using smartphone technology (for pool car reservation, for example), your employees will se this as ‘one small step for a man…’

• Try and create a snowball effect: start with a few managers, who will spread the word among the others. • Use this modern concept to make your company more attractive – a real plus point for HR to promote the company.

SMART INNOVATIONS 2017

Look at the overall cost of what you are proposing, and compare it with current travel costs: car ownership, bikes and scooters, trains, taxis, homeworking, parking…

MOBILITY APPS

The best apps for your drivers More than ever we are living, working, spending time and having fun in a connected world. Discover the new apps and systems that are transforming fleet and mobility efficiency and driver safety, and which reveal a tantalising glimpse of a future in which the car is just one element in a genuinely integrated transport solution. Jonathan Manning

JAM-BUSTERS

Avoid traffic and beat congestion with these smart real-time route planners

Waze / Owner: Waze Inc

INRIX Traffic / Owner: INRIX

Key features: A live traffic, satnav and fuel price information service. Target user: Every driver – the more drivers, the better the system. Innovation: Waze combines real-time, user-generated traffic conditions with turn-by-turn navigation and automatic re-routing if traffic conditions change. Drivers activate Waze before they set out and their smartphone then becomes part of a community of drivers, each automatically communicating the state of traffic. Price: Free Available on: App Store, Google Play

Key features: Turn-by-turn navigation that assesses current and predicted traffic conditions. Target user: Drivers who follow regular routes, especially commuters. Innovation: This is a self-learning app that recognises drivers’ regular journeys, and the days and times they make them. As a result, it can advise on optimum departure times to meet target arrival times. It can also adapt to individual driver habits – those who take direct routes, or longer, faster roads, and so on. Price: Free Available on: App Store, Google Play

Sygic Car Navigation / Owner: Sygic

Google Maps / Owner: Google Key features: Satellite navigation in 220 countries, public transport timetables and street maps for more than 15,000 cities. Target user: Every driver Innovation: Voice and screen satellite guidance with real-time traffic information (Google also owns Waze) so re-routing is possible. Plus the encyclopedic Google database of public transport, businesses and places of interest. It works without an internet connection. Price: Free Available on: App Store, Google Play, Microsoft Store

Key features: Sygic converts a car’s infotainment system into a state of the art satnav, including a head-up display, traffic information and speed camera warnings. Target user: All drivers Innovation: Sygic displays the driver’s smartphone screen on the car’s built-in screen or as a head-up display. It’s based on TomTom maps, works offline, and its data includes fuel prices, parking spaces and speed cameras. Price: Free, but maps and traffic information extra Available on: App Store, Google Play, Microsoft Store

HERE WeGo / Owner: HERE Key features: Calculates time, distance and cost for different modes of transport, as well as turn-by-turn navigation. Target user: Urban travelers Innovation: Drive, walk, cycle, or catch a cab, bus or train across cities with this integrated transport and navigation app. It includes offline maps for more than 110 countries, and public transit information for over 1,300 cities, with live updates of traffic jams and train delays, as well as fares. Price: Free Available on: App Store, Google Play

— The best apps for your drivers —

PARKING APPS

Find, book and pre-pay for a space ParkMe / INRIX

Commuty Parking / Owner: C-Cube

Key features: A comprehensive parking database that includes more than 31 million spaces in 90,000-plus locations in 4,200 cities and 64 countries. Target user: City and urban drivers Innovation: Use the app to find the cheapest and closest parking space, including some for which you can pre-pay to secure a guaranteed space. The database includes on-street parking, and the app will navigate you to the space. Price: Free Available on: App Store, Google Play, Microsoft Store Web: parkme.com

Key features: One of a suite of corporate mobility solutions, this app lets employers add parking bookings and parking space allocation. Target user: Employers Innovation: Commuty lets businesses optimise the use of their workplace parking by reserving it as a reward for staff using alternative transport, such as carsharing and car pooling. Price: Sold as part of a transport solution Available on: App Store, Google Play Web: commuty.net

Ampido / Owner: Ampido Key features: This system in Germany lets owners of parking spaces, garages and driveways rent them out. Target user: Landlords (including businesses) and drivers Innovation: Owners of parking spaces, often private addresses, can rent out the space when they’re not using it, and drivers can reserve and pay for the space (which is generally cheaper than official car parks) via an app. Businesses can rent out their car parks over night. Available on: App Store, Google Play Web: ampido.com

SMART INNOVATIONS 2017

Parkopedia / Owner: Parkopedia Key features: Real-time parking space availability in 500 cities across 30 countries, plus a database of 38 million parking spaces in 6000 cities in 75 countries. Target user: B2B clients (Apple, BMW, Ford, GM, Jaguar, Land Rover, Peugeot, TomTom, Toyota, Volvo, VW) and urban drivers. Innovation: Pre-book and pre-pay for car parks and private driveways. Find opening hours, prices and directions to the space. Price: Free Available on: App Store, Google Play Web: parkopedia.com

MOBILITY APPS

SAFE DRIVING APPS

From driving style assessments to anti-distraction tools, new apps are helping to deliver safer roads

Viva Drive / Owner: Motosmarty Technologies

SafeDrivePod / Owner: SafeDrivePod

Key features: The app encourages safer driving by rewarding good performance behind the wheel. Target user: Fleet drivers, leasing companies and insurers Innovation: By combining an analysis of driving style with coaching, gamification and personalised safety campaigns, VivaDrive aims to engage drivers and motivate them to drive more safely. Algorithms learn which rewards are most effective. Price: Free Available on: App store, Google Play

Key features: A ‘pod’ (a very small disc) and an app disable the touchscreen of a smartphone while driving Target user: Fleets and company drivers Innovation: The SafeDrivePod allows drivers to make handsfree calls and use navigation apps, but blocks other apps and notifications. If the driver turns off the system, a message is sent automatically to the fleet manager, giving fleets a clear view of phone use by drivers. Price: €120 for 4 years Available on: App store, Google Play Web: safedrivepod.com

Going abroad / Owner: European Union Key features: A guide to road traffic rules in the EU. Target user: Drivers in foreign countries. Innovation: Want your drivers to know what the speed limits are in another EU country, or the local rules about using a mobile phone while driving, or national alcohol limits, traffic light rules and seatbelt laws? This app holds all the answers; great for fleet drivers who cross borders. Price: Free Available on: App Store, Google Play, Microsoft Store

Freeedrive / Owner: Barefoot Studio Key features: A fleet-focused app designed to help fleet managers protect their drivers from smartphone distractions. Target user: Employers and fleet drivers. Innovation: Freeedrive activates automatically when a vehicle ignition starts, and blocks applications which distract drivers. Fleet managers receive compliance reports while drivers get a score for each journey. Fleet managers can use the app to message drivers. Price: €4 - €7 per car per month, depending on fleet size Available on: App Store, Google Play

Aviva Drive / Owner: Aviva plc Key features: A measure and analysis of driving style and safety. Target user: Drivers. Innovation: A surrogate telematics system, this GPS-based app assesses a driver’s performance over 200 miles (320km), based on acceleration, cornering and braking. It then awards a score from one to 10 and gives feedback that includes badges for fuel friendly driving, smooth acceleration, and gentle braking. Price: Free Available on: App Store, Google Play

— The best apps for your drivers —

APPAY SYSTEMS

Smartphone payment is making it easier to record and manage purchases

Mileage Track / Owner: TMC

Velocity / Radius Payment Solutions

Key features: A business mileage and fuel spend system Target user: Company drivers. Innovation: Drivers record every journey as business or private, using smartphone GPS for accurate distance. The data uploads automatically to TMC’s Mileage Capture system. Drivers can also take photos of fuel receipts with their phone and upload the pictures, so businesses can calculate exact mileage reimbursement. Price: Part of TMC’s Mileage Capture system Available on: App Store, Google Play, Microsoft Store

Key features: A web portal targeting small and medium sized fleets that lets companies run reports in real time on a wide range of fleet expenditure in 13 countries. Target user: Fleet and account departments Innovation: Velocity lets decision makers run reports and analyse data from Radius fuel cards and its Velos corporate MasterCard. Vehicle tracking and telematics options are also available. Price: €various Available on: n/a Web: radiuspaymentsolutions.com

Abax Triplog / Abax Group Key features: An electronic log for business mileage claims. Target user: Company drivers Innovation: Abax is a vehicle-mounted GPS tracking system that automatically records all journeys, measuring mileage precisely for reimbursement and VAT claims. It prompting drivers to complete accurate mileage and expense claims. Extra apps can track vehicle locations. Price: £249 plus £25 per month Available on: App Store, Google Play, Microsoft Store

Key features: Find train times and buy tickets via the app. Target user: Intercity travelers in Europe. Innovation: Search and buy train tickets via a smartphone for travel in 20 European countries, including France, Germany, Italy, Belgium, the Netherlands, Spain and the UK. It’s possible to pay via Visa, MasterCard, AMEX or PayPal, collect loyalty points, and change or cancel tickets via the app. Price: Free Available on: App Store, Google Play Web: trainline.eu

SMART INNOVATIONS 2017

Trainline EU / Owner: Capitaine Train

MOBILITY APPS

RIDE ON TIME

Call a cab and share a ride with these leading rideshare apps

BlaBlaCar / Owner: Comuto

Urbi / Owner: Urbannext

Key features: A platform that brings ‘trusted’ travellers together in 18 European countries to share car journeys, and the cost of travel. The ‘blabla’ is a reference to how chatty you are. Target user: Inter-city travellers Innovation: BlaBlaCar helps drivers to find passengers who want to make the same journey and to share the costs. It also allows non-drivers to find a ride. Membership vetting and social media builds a profile of members. Price: Free Available on: App Store, Google Play Web: blablacar.com

Key features: This app aggregates all your other city mobility apps to identify the quickest and cheapest travel across cities. Target user: Urban travelers Innovation: For users with several city transport apps on their phone, Urbi aggregates their results, comparing all available options (car, scooter and bike sharing as well as taxis and ride sharing) to find the fastest, cheapest or most comfortable journey. Price: Free Available on: App Store, Google Play Web: urbi.co

fleetbutler / Owner: Tamyca Key features: An on-board system that allows companies to offset fleet costs by hiring out pool cars. Target user: Fleets Innovation: Businesses order a fleetbutler car on a long-term rental contract. The car is at their disposal, but they can also reduce costs by letting employees and neighbouring companies hire the car (there’s a keyless entry system). Employees gain easy, cheap and tax-free access to cars for private use. Price: €various Available on: n/a Web: fleetbutler.com

Gett / Owner: GT Forge, Inc Key features: An ordering and booking service for licensed cabs in 100 cities worldwide. Target user: Corporate customers Innovation: Gett boasts 6,000 corporate clients globally for its business-friendly service. There are no peak or surge prices, 30-day invoicing is possible and fixed fares are available in cities like London and New York, as well as to airports. Gett Together lets strangers to share the same cab to save cost. Price: Free Available on: App Store, Google Play Web: gett.com

— The best apps for your drivers —

Uber / Owner: Uber Technologies, Inc Key features: Uber connects private hire cars with customers. Its app informs users when the Uber car will arrive, and estimates the journey cost and time. Target user: Uber for Business is for corporate clients. Innovation: Uber claims its ridesharing service can save businesses 30% on car travel, compared to taxis and daily rental. Uber for Business makes invoicing and expense claims simple. It’s live in 70+ countries. Price: Free Available on: App Store, Google Play Web: uber.com

SMART INNOVATIONS 2017

MOBILITY APPS

MOBILITY-CATCHING APPS

Hi-tech solutions for the future of fleet and mobility Karhoo

Beamrz

Owner: RCI Bank

Owner: GetYouThere

Key features: A taxi comparison app that lets users compare prices and times of rival cabs. Users: Travellers by taxi Innovation: Now funded by Renaultâ&#x20AC;&#x2122;s RCI Bank and Services, Karhoo has emerged from administration to relaunch this year. The app aggregates independent taxi firms, giving users the choice of price, vehicle and availability. Price: n/a Available on: n/a Web: karhoo.com

Key features: A ride share app for drivers and passengers Users: Private and business travelers Innovation: A fledgling service that plans to build on its ride share app (linking drivers with passengers) to play a key role as mobility becomes a commodity. When company drivers swap their cars for a mobility allowance, Beamrz will interconnect all modes of transport. Price: Free Available on: App Store, Google Play Web: beamrz.com

CityFleet Business Owner: CityFleet Networks

ElectricFeel Owner: ElectricFeel â&#x20AC;¨ Key features: An algorithm to help operators of shared bike, scooter and car programmes to position vehicles in the right place at the right time. Target user: Operators of shared mobility services Innovation: ElectricFeel brings huge efficiency gains to operators of shared mobility fleets. It uses artificial intelligence to predict demand for shared vehicles, followed by instructions on how to meet the predicted demand so operators can rebalance the distribution of their fleets. Price: Licence fee Available on: n/a Web: electricfeel.com

Key features: A business-focused service for booking a taxi, private hire vehicle, coach or specialist transport. Users: Corporate customers Innovation: The launch of a booking app has made it even easier for clients to book ground transport, with coverage around the world. Users can choose from a variety of vehicles including licensed taxis that have access to bus lanes, executive cars, and zero emission vehicles. Available on: App Store, Google Play Web: cityfleetbusiness.com

Activa Owner: Activa Contracts Key features: An app to avoid end-of-contract disagreements between fleet and leasing company. Users: Activa Contracts clients Innovation: Address the issue of wear and tear recharges with this app. A few weeks before the end of a vehicle contract, fleets and drivers use the app to send photos of any damage to Activa. The leasing company then advises on any recharges and fleets decide whether to make repairs. Price: Free Available on: App Store, Google Play Web: activacontracts.co.uk

forum • village • Awards • remarketing

Save the date

5 / 6 december 2017

estoril PORTUGAL

Uncovering the DNA of the fleet & mobility professions of tomorrow We have chosen the Estoril Congress Center, 25 km away from Lisbon airport and right next to the famous Casino with its surrounding gardens and sea view, to host this year’s Fleet Europe Forum & Awards. A location that will capture your imagination and that fits our festive aspiration to celebrate the 20th anniversary of Fleet Europe. This festive edition of the Fleet Europe Forum & Awards will offer a number of events, 5 & 6 December, which bring added value to your fleet management profession.

INTERNATIONAL FLEET MANAGERS INSTITUTE (IFMI) > 5 December A full-day training session on several hot topics of crucial interest, exclusively for international fleet clients.

REMARKETING FORUM > 5 December

THE FLEET EUROPE FORUM & VILLAGE > 6 December

THE FLEET EUROPE AWARDS > 6 December

A convention which will zoom in on remarketing topics that make the sector tick. With the added benefit of previous experience, sector feedback and the guidance of an Advisory Board composed of industry experts.

A dedicated meeting place which will offer delegates a professional but informal setting in which to learn and interact with car fleet suppliers and fleet clients. Without a doubt, it’s a place that year in year out, is buzzing with chatter.

A fitting tribute to the finest best practices in our community that will attribute awards to fleet managers and fleet suppliers. This ceremony will be followed by an appetizing Gala dinner and a memorable Fleet Europe birthday celebration.

Learn, network and be inspired, be in Estoril ! For more information, please visit forum.fleeteurope.com

TRAVEL MANAGEMENT

Booking business trips is c The fleet and business travel industries are two sides of the same coin. Both deal with getting employees from A to B. And both are changing as they adapt new technology. And that change is driving them closer together, says travel industry expert and Associate at Festive Road Aurélie Krau: “Convergence will happen!” Frank Jacobs

Would you describe the travel industry as innovative? “There is a distinction to be made between leisure travel and business travel. The leisure side is by definition more innovative, because there are less constraints. On the business travel side, travel managers have become aware that their ecosystem is changing, that technology will impact the way they manage travel – but change is not easy to tackle for corporations”. “That being said, there is innovation in the business travel industry, for example the embrace of disruptors like Uber and Airbnb, industry standards like New Distribution Capability (NDC) enabling personalised airline retailing, new entrants fully mobile like Roadmap. But that is mainly influenced by users adopting innovation, and travel managers adapting to it. One example: taxis in Paris or London barely accept credit cards. That makes an alternative like Uber even more attractive, and successful, because it is hassle-free and seamless for travelers”. Why do travel managers tend to be conservative? “In a corporate environment, change is risky. There is a lot at stake: it is not only about optimising travel costs, but also about duty of care for instance. To use the Uber example again: such mobile-based solutions allow you to track your employees much better than if they take a taxi. Still, education of travel managers is needed”. But innovation doesn’t come from end users alone “A lot of dynamism comes from new market entrants, with exciting new solutions. This is one of my takeaways from the IATA hackathons we’ve been supporting at Festive Road, which have focused on airline retailing: developers get a limited amount of time to code prototypes of apps/websites, and typically they come up with something that puts users’ need first and foremost. There is a complete focus on user experience”.

Aurélie Krau Associate at Festive Road

Smart app to follow: SAM knows the way SAM is your daily travel companion. He knows the way. Reminds you when it’s time to go to the airport and tells you when your flight’s delayed. Suggests when to take a taxi, or public transport if it is more convenient. But SAM is not real: he’s a bot, available to FCM Travel Solutions customers. “Interaction with SAM is purely conversational. SAM knows about your entire itinerary, and turns your trip into a seamless experience”, says Aurélie Krau. “This is more than a gimmick, this is a game-changer”.

— Travel Industry Disruption —

s changing radically User-centred innovation is good, of course. Which other trends are you seeing in business travel? “Travel managers want to get a grip on the Total Cost of Travel: not just the cost of the flight and the hotel, but also of the ground transportation (airport transfers, taxi, public transport) and F&B. “Another trend is pro-actively comparing best itineraries and travel alternatives: checking the pros and cons of rental cars, taxis, public transport, car-sharing, etc.” Does that imply the travel industry is moving towards a more integrated approach to mobility? “Definitely – although we are not there yet. One example currently already in the market is Neo by KDS, which offers a door-to-door solution. Just enter your origin, destination and date, and it will produce a bookable itinerary, with suggestions for most relevant flights, hotels, and even transport to get from your hotel to your meeting – all compliant with the travel policy. As you use the system, it learns your preferences and acts on them – if you regularly book the same hotel, for instance. Solutions like these are radically changing the traditional way in which we are booking trips”.

Where does all this leave the traditional travel management companies (TMCs)? “Some are indeed questioning the usefulness of an intermediary in these connected times. But every stakeholder tries to innovate. There can be a perfect combination of human interactions and technology. For instance, artificial intelligence and bots like SAM, which is being introduced just about now (see box)”. What’s more, in future, TMCs will play more to their strengths, which include the option to provide advice, and produce advanced reporting”. Experts have been predicting convergence between Fleet, Travel, MICE and IT for years now, but everybody seems happy to continue working in their own silos. Will these sectors ever converge? “Yes. Conversations are ongoing concerning convergence between Travel and MICE, not yet with Fleet and IT, but eventually will also involve HR and Procurement. The latter three departments are crucial for the strategic decision around tools being made available for the staff. Convergence will happen in the next five years, and the future approach will be holistic. But we are not there yet...”

SMART INNOVATIONS 2017

Like fleet and mobility managers want to get to know the Total Cost of Mobility, travel managers want to understand the Total Cost of Travel. In the end, it will be the Global Mobility Architect who will get responsibility of both.

Join the online community at WWW.SMART-MOBILITYMANAGEMENT.COM

SMART EXPERTISE

Dare to innovate in Mobility The future of Smart and Integrated Mobility is unpredictable, but the need and desire from users and suppliers to create a mobility community in which flexibility, on-demand service, ease, and scalability are main factors, has been shaping. The only thing that is missing… Well we asked two acknowledged mobility experts: Martyn Briggs, Mobility Industry Principal of Frost & Sullivan, and Lukas Neckermann, CEO of Neckerman Strategic Advisors. Steven Schoefs

What innovations are the fleet and mobility industry missing to steer smart mobility forward?

Lukas Neckermann Some corporate fleet and mobility managers are already innovating, but to accelerate the integration of smart mobility I would like to see corporates roll out and implement telematics for insurance and fleet management for the complete fleet in all countries. I would also like to encourage fleet managers and suppliers to equip all new vehicles with full suite of ADAS, in order to fully embrace the duty of care principle and deliver TCO benefits. And finally it would be great to enable all vehicles for car-sharing.” Martyn Briggs In most cases our transport services are still not connected enough through scheduling or management. And the lack of information about how to make the best possible trip keeps people acting in the same old way, namely taking a trip based on familiarity rather than rationality. Data analytics and the possible insight to predict mobility patterns are not as far as hoped. Due to different stakeholders, ownership structures, and competitiveness of services, this data is either not openly available or not analysed in a holistic manner, creating a number of silos regarding data usage and analysis in mobility. This information and that of the user’s mobility behaviour will become one of the most valuable assets in planning future mobility networks. Investment in technology is required to manage and deliver the user experience”.

SafeDrivePod offers a complete solution that makes sure that the smartphone screen is locked during driving. The product is a combination of three elements: 1. Pod 2. App 3. Reporting

#notextingwhiledriving More information:

www.safedrivepod.com Our partner:

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Adv_210x99_SaveDrivePod.indd 1

25-01-17 08:56

— Dare to innovate in Mobility —

What trend is here to stay and do we need to embrace? Lukas Neckermann The key trend the industry must embrace in order to prepare for shared, autonomous vehicles isn’t technological… it’s business model-related: enabling models with full flexibility on duration and type of vehicle. The era of three-year vehicle use is over.” Martyn Briggs Mobility as a Service. We are seeing a number of opportunities to integrate public and private mobility services through one digital platform to be able to offer the best mode of travel for every trip requirement, based on preference, comfort, journey time and cost. Through combining information and scheduling, ticketing and payment, this can be done through one aggregated service.”

Lukas Neckermann CEO of Neckerman Strategic Advisors

From whom do you expect something special in terms of innovation in 2017? 47

Lukas Neckermann Rental, leasing and fleet management companies, public transport operators, OEMs and their captives are all moving onto the same battlefield: on-demand, shared mobility. I expect a wave of interesting mergers, partnerships, and new business ideas, all leading toward mobility-as-a-service propositions.”

Martyn Briggs Mobility Industry Principal of Frost & Sullivan

Software, designed for your business. It all starts with the optimal software solution.

As the car sharing and fleet management software specialists from Switzerland, we share more than just technology. We want to be your partner in success, providing end-to-end software solutions, premium services and high-end business consultancy.

Learn more on: www.mobility-sas.com

08:56

SMART INNOVATIONS 2017

Martyn Briggs I’m expecting something special from OEMs in new mobility services in 2017. Both in terms of the innovation on the product side, and the scale of which these new services will be launched. Every OEM has some form of mobility footprint or partnership with service providers, but we’ve seen new separate brands being created to really focus on mobility”.

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