FEATURE: PLANT LIFE BALANCE
10 WAYS PLANT RETAILERS CAN IMPROVE SALES DURING COVID-19
In light of the impact Stage 4 restrictions will have on garden centres and retail nurseries in Metropolitan Melbourne we want to share some of the avenues you have to maintain strong sales. There are many simple marketing strategies you can employ to offset the challenges of being restricted to contactless ‘click and collect’ and delivery trade.
Plant Life Balance teamed up with nursery industry marketing expert John Stanley to highlight 10 things you can do to improve sales right now. It’s comprehensive, it’s easy to understand and it can make a significant difference to your business right now. Work through the guide and look for opportunities to implement strategies into your business.
TREND 1 THINK DIFFERENT If you want more people to buy from you then ask:
› Why would they choose you? Yes, you! › Why is your nursery different to all the others that a customer could choose from?
› What makes it unique? › Why must they go the extra mile to come to you? Now is the time to be clear on your point of difference because in a competitive market, it is the clearly differentiated that do best. So, while you might still choose to sell everything, make sure you specialise in something.
GROUNDSWELL SEPTEMBER 2020
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