December 2010 Volume 3 – Issue 12 Join Us!
2024 N. Broadway, Suite 100, Santa Ana, CA 92706 - 714-836-4042
Social Media For Small Business By Lilian de la Torre-Jimenez Over 60 people attended the NHBWA November luncheon where guest speaker Manal Richa, a consultant with the Orange County Small Business Development Center (OCSBDC), provided valuable information on having a presence online via social media. “If you do not have a profile on Facebook, please get one. Make sure you create a fan page for your business as well and stay connected with your readers,” Richa said. She answered questions from an engaged audience and provided suggestions as to what are the best social media platforms available to promote small businesses, like Twitter and others. “It’s hard to say exactly how much time you should devote to posting on social media, each business is different and has different needs, but make sure that what you write has value for your business, or for your followers”, added Richa. The expert pointed out the importance of following the competition on social media and be up to date on what they are doing. Tracking is also important, and Richa suggested using Google analytics to maintain real time statistics on who visits your social media and how much time visitors spend on it. “One of the goals of NHBWA is to provide our members with networking opportunities, educational seminars and our luncheon series where we have experts in various fields sharing their wealth of information,” said Yobany Banks-McKay, NHBWA president. “Richa has provided us with many options to promote our businesses on social media platforms,” she added. Small business owners, college representatives and members of the Board of Directors of NHBWA as well as Adalberto Quijada, SBA district director attended the educational luncheon that took place on November 4th at the Rancho Santiago Community College District (RSCCD) Board Room.
Manal Richa addressing luncheon attendants. Photo: Nancy Ramos
Luncheon attendees get a chance to introduce themselves and their Business. Photo: Nancy Ramos
For more information or to schedule a consultation, you may contact the Orange County SBDC office at (714) 564-5200.
From left to right, Advisory Board members Olga Niebla and Rossina Gallegos, Honorary Board Member Cecilia Novella. Photo: Patty Homo