VOTED
“ Best Sporting Event To Take Clients To” 8 YEARS RUNNING!
NAMED
“Best NH Sports Team” 5 YEARS RUNNING!
NAMED
“ Favorite Sporting Event For Families” 5 YEARS RUNNING!
DOUBLE-A AFFILIATE OF THE TORONTO BLUE JAYS
THE 2015 SEASON • Announced an attendance of 348,539. • On July 27, 2015, the team welcomed its four millionth fan, reaching the mark in its 12th season in Manchester. • In addition to 69 Eastern League home games, Northeast Delta Dental Stadium hosted another 25,000 estimated guests for non-game day events such as the Best of NH Expo, country concert, high school and AAU baseball games, charity events, and private functions.
• Three former Fisher Cats made their MLB debut during the 2015 season. In 12 seasons, 78 players have advanced to the major leagues. • Ryan Schimpf broke the career home run record on July 3 while Casey Lawrence became the team’s all-time victories leader on August 6.
• The Fisher Cats Foundation has provided more than $4 million in monetary and in-kind donations to thousands of community events and non-profits since 2006. • The New Hampshire Fisher Cats and Fisher Cats Foundation Charity Golf Classic has raised more than $130,000 in 3 years for Child Advocacy Centers of New Hampshire. • The Granite State Baseball Dinner, an annual charitable event, to date has generated more than $1.28 million for the Children’s Hospital at Dartmouth-Hitchcock (CHaD), the Ted Williams Foundation, and the Fisher Cats Foundation since 2007. • Nearly 60,000 students from 150 New Hampshire and Massachusetts schools received bookmarks and the opportunity to earn two Fisher Cats tickets by reading five books outside of the normal curriculum during the 2014-15 school year for the Fisher Cats Reading Challenge presented by Velcro USA Inc. Over the last four years, $20,000 was awarded to schools that received the highest participation percentages amongst its students. Since 2007, more than 420,000 bookmarks have been distributed to students across the region. • Teamed with Manchester Christian Church and other local organizations for the second annual ‘One Day of Community’ event to provide school supplies to more than 3,300 Manchester students while also providing a family day of music, food, and entertainment. This marked the fourth year that school supplies were provided to low-income families of Manchester. • Thirteen college-bound students were awarded a total of $32,500 in college scholarships. Since 2006, the Fisher Cats Foundation has awarded 105 students from New Hampshire and Massachusetts a total of $262,500 in scholarships.
The Fisher Cats videoboard in center field features a 16’ x 24’ video screen along with a static 6’ x 24’ back-lit top and bottom panel, clock, digital display of pitch velocity and four (4) Tri-Vision rotating panels (with room for three advertisers per panel). Your Company will receive high exposure as the Tri-Visions draw attention by the movement of the rotational signs every 90 seconds. All signs on the videoboard are highly visible during both day and night games. Additionally, they can be seen from Interstate 293, which passes adjacent to Northeast Delta Dental Stadium. On average, 73,000 vehicles travel I-293 on a daily basis.* The videoboard also features player headshots for both the Fisher Cats and visiting clubs. The player headshots allow Your Company’s name to stay on the videoboard during each half-inning.
TOP AND BOTTOM PANEL (6’ X 24’) $50,000 TRI-VISIONS (12’ X 12’) $15,000
(*Information provided by NH Department of Transportation in a report conducted on February 12, 2013.)
The Fisher Cats Entertainment Experience keeps fans engaged and entertained all game long! Your Company can present one of our between inning promotions to include interactive games, t-shirt toss, fan cams and much more. With each between inning promotion Your Company will receive its logo on the videoboard along with a 140’ digital LED in left field throughout the duration of the promotion.
FULL-SEASON HALF-SEASON
Your Company can run a 30-second commercial on our 16’ x 24’ videoboard prior to each home game during the season. This spot will be incorporated into our pre-game festivities and can be changed each homestand to stay current with your marketing initiatives.
PRE-GAME :30 SECONDS
$5,500
$9,000 $6,000
2 016 PARTN ER SH IP OPPORTU N IT I E S
NH F I SHER CATS
LED OUTFIELD SIGN Capture the fans attention with this state-of-the-art, rotating, fully digital sign located along the left field wall. In a total display area of 4’8” x 140’, Your Company can receive up to 100’ sign and will have the ability to change its message as new promotions and events arise, keeping fans up-to-date with the most current information.
Your Company is sure to catch the eyes of Fisher Cats fans from their seats as they watch the Fisher Cats Entertainment Experience with one of two 6’ x 40’ static signs on each dugout. With one sign located on each baseline (Home and Visitors Dugout), this unique sign can be seen as fans walk the concourse, or enjoy their seats, as well as from the luxury suite level.
HOME AND VISITING DOUGOUT
ONE (1) LED OUTFIELD SIGN (4’8” X 25’) ONE (1) LED OUTFIELD SIGN (4’8” X 50’) ONE (1) LED OUTFIELD SIGN (4’8” X 75’) ONE (1) LED OUTFIELD SIGN (4’8” X 100’)
$10,000 $18,000 $25,000 $30,000
Your Company will receive one of two power alley signs located along the left field wall above the LED and pad wraps. These static signs are 3’ x 45’ and are often captured in local media (newspaper, television) coverage.
$30,000
$30,000
ASK YOUR FISHER CATS ACCOUNT EXECUTIVE ABOUT THESE & OTHER GREAT ELEMENTS INCLUDED IN THIS SPONSORSHIP PACKET
Deliver Your Company’s message to fans with your own personalized seating section at Northeast Delta Dental Stadium. Your Company will receive three (3) unique signage opportunities presenting your message to fans as they find their way to their seats and as they walk the concourse at all Fisher Cats home games and extra events.
THEY INCLUDE ONE (1) SUITE LEVEL SIGN (3’ X 15’) ONE (1) SECTION SIGN (3’ X 10’ - two-sided, on the concourse) FOUR (4) MESH BANNERS (33” X 30” - located on the stairwell railing at the top of your section)
The dominant identity outfield pad wrap offers Your Company maximum exposure* on the outfield walls of Northeast Delta Dental Stadium during all home games and special events. Your exposure is enhanced by live television broadcasts, taped highlights, and print media coverage while offering category exclusivity. Your Company can also be featured with an 8’ x 16’ static sign located in the outfield. This sign also delivers a strong message and maximum exposure to fans visiting the stadium.
DOMINANT IDENTITY (8’ X 32’) - Ask your Account Executive for pricing ONE (1) OUTFIELD PAD WRAP (8’ X 16’)
2 0 16 PA RTNER SH IP OPPORTU N IT I E S
$20,000
(*with an 8’ x 32’ sign)
CONCOURSE TRI-VISION SIGN Your Company can display its message with this highly visible 8’ x 30’ Tri-Vision sign located atop the Samuel Adams Bar & Grill at the main entrance of the stadium. This unique, dominant sign rotates every 90 seconds, 24 hours a day, 365 days a year and remains lit until 2 a.m. Your Company’s message is visible year round and will be viewed not only by fans visiting the ballpark, but by travelers on Interstate 293, where an average of 73,000 vehicles pass by daily.* ONE (1) CONCOURSE TRI-VISION SIGN (8’ X 30’)
$25,000
*Information provided by NH Department of Transportation in a report conducted on February 12, 2013
Be a part of the action with the 3’ x 16’ Baseline Billboards. These eye-catching billboards are located beyond the dugouts on the first and third base lines allowing Your Company to deliver two separate messages, if desired. In addition, these signs are often captured in action shots featured in media outlets throughout the region, delivering your message to fans inside and outside of the stadium. This opportunity provides Your Company with a visible presence throughout the entire Fisher Cats Entertainment Experience.
TWO (2) BASELINE BILLBOARDS (3’ X 16’)
$15,000
Northeast Delta Dental Stadium is home to a modern, open-air concourse. You can see the action on the field from all points on the concourse. While Fisher Cats fans enjoy the wide variety of food and beverage options available, have Your Company on display with a highly-visible concourse sign.
4’ X 8’ SIGN
2’ X 4’ SIGN
ONE (1) CONCOURSE SIGN (4’ X 8’) ONE (1) CONCOURSE SIGN (2’ X 4’)
$6,000 $1,500
Specialty Boards are located in the open-air concourse and are updated daily, providing Fisher Cats fans with the most up-to-date statistics and game day information about the team and the Eastern League. Your Company will be prominently displayed on the top and bottom panels of this board where fans will view your message while keeping track of the most recent game day events.
TWO (2) AD PANELS (2’ X 3’)
$6,000
N H F I SHER CATS
The Inside Pitch is the premier publication of Fisher Cats Baseball and features articles, player headshots, and the promotional schedule for the 2016 season. Additionally, the game day program contains several articles highlighting the Fisher Cats’ commitment to the community and the work of the Fisher Cats Foundation. The Inside Pitch features multiple issues throughout the regular season, rotating promotional and player content to provide the most up-to-date information on the franchise and team. PRESENTING ISSUE FULL-PAGE PACKAGE*
$8,500
(INCLUDES LOGO ON COVER, PRE-GAME PA READER, RADIO MENTION, AND FULL PAGE AD)
PRESENTING ISSUE HALF-PAGE PACKAGE*
$7,500
(INCLUDES LOGO ON COVER, PRE-GAME PA READER, RADIO MENTION, AND HALF PAGE AD)
LUCKY AUTOGRAPH PACKAGE
$6,000
(INCLUDES QUARTER PAGE AD, IN-GAME LOGO ON VIDEOBOARD, AND PA MENTION)
FULL-PAGE ADVERTISEMENT
$5,000
HALF-PAGE ADVERTISEMENT
$3,500
QUARTER-PAGE ADVERTISEMENT
$2,500
(* Presenting issue package is based on availability)
Limited Presenting Issue Packages Available
Drive even more traffic to your business with the Fisher Cats Coupon Book. Your Company can be featured with one (1) double-sided coupon to provide special offers and discounts to Fisher Cats fans through 70,000 coupon books. These coupon books are free and are distributed by Fisher Cats staff members at each game throughout the season.
ONE (1) DOUBLE-SIDED COUPON
2 0 16 PA RTNER SH IP OPPORTU N IT I E S
$3,250
All 142 Fisher Cats games can be heard on the Fisher Cats Radio Network. This network consists of four stations located throughout the state of New Hampshire, and has a strong signal into northern Massachusetts. In addition to the radio network, all games are streamed live on the Fisher Cats website (nhfishercats.com), iHeart Radio, and MiLB.com, as permitted by Major League Baseball and Minor League Baseball. Bob Lipman enters his thirteenth season alongside Tom Gauthier, who enters his fifth, as the voices of the Fisher Cats providing play-by-play of every game. Your Company can enjoy title sponsorship of the entire radio broadcast, present the pre- or post-game show, deliver your message through 30-second radio commercials, 15-second live radio readers, or own specific categories including starting lineups or out-of-town scores.
POCKET SCHEDULE
2016
Fisher Cats pocket schedules are distributed throughout New Hampshire and northern Massachusetts. Our “Street Team” covers all areas by distributing schedules to retail stores, banks, convenience stores, restaurants, and to our partners in the business community. In addition, pocket schedules are passed out at all community events, sent out in all stadium mailings, and handed out to fans at each Fisher Cats home game. As a pocket schedule advertiser, you will receive exclusivity within your industry.
BACK PANEL ADVERTISEMENT FULL PANEL INSIDE ADVERTISEMENT LOGO PLACEMENT
$15,000
TITLE SPONSORSHIP PRE-GAME SHOW
$6,000
POST-GAME SHOW CATEGORY OWNERSHIP
$6,000 $4,500
30-SECOND COMMERCIAL
$4,000
15-SECOND LIVE READER
$3,000
WEBSITE &
E-NEWSLETTER Your Company can reach millions of fans worldwide by becoming a sponsor on the Fisher Cats website: www.nhfishercats.com. Your company can be featured on the home page with a link leading fans directly to your site, have its own location in one of the team’s carousels, or even sit atop one of the many informational pages. The Fisher Cats website and weekly E-Newsletter are the go-to information sources for fans, partners, and league officials, and are full of information about the team, upcoming games, promotions, and community events. WEBSITE PAGE BANNER (100 Pixels x 600 Pixels) FRONT PAGE ROTATING AD (150 Pixels x 180 Pixels) FRONT PAGE AD (250 Pixels x 300 Pixels) E-NEWSLETTER TITLE SPONSORSHIP OF E-NEWSLETTER
$8,000 $4,000 $8,000 $10,000
(Logo included on header and a banner ad with link to your site)
SUB-HEADER AD (75 Pixels x 420 Pixels) SIDEBAR AD (250 Pixels x 125 Pixels) BOTTOM BANNER AD (75 Pixels x 600 Pixels) NEWSLETTER FEATURE (min of 4)
$6,500 $3,500 $6,000 $250/each
$8,000 $6,000 $3,500
N H F I SHER CATS
A game day sponsorship is one of the most comprehensive packages we provide. It gives Your Company the chance to have up to a three hour commercial in the ballpark. Special promotions and premium giveaways draw Fisher Cats fans to Northeast Delta Dental Stadium all season long. Whether it’s Your Company logo on the co-branded giveaway or sponsorship of an Atlas Fireworks Show, entertainment act or special appearance, we have a lot to offer our partners throughout the season. Each promotion is advertised through print and broadcast media, as well as promoted on our pocket schedule, game day program, press releases, website, videoboard, radio network broadcasts, e-newsletter, in-stadium announcements and game days leading up to your event.
ON YOUR SPONSORED GAME DAY, YOUR COMPANY WILL RECEIVE THE FOLLOWING: Banner placement at Northeast Delta Dental Stadium Luxury suite with tickets for up to 18 people along with 2 VIP Parking passes 25 tickets in the seating bowl for customers or employees First pitch opportunity followed by a 30-second videoboard commercial Logo on video board to coincide with public address announcements Tabling/sampling opportunity on the open air concourse
PROMOTIONAL DAY WITH GIVEAWAY PROMOTIONAL DAY WITHOUT GIVEAWAY
$8,000 - $12,000 $5,000
CONCOURSE TABLING & PRODUCT SAMPLINGS Your Company can have the opportunity to showcase its products and services and interact with fans at Northeast Delta Dental Stadium with a table located on the concourse during the season. This grass-roots approach will help you spread the word about what Your Company has to offer. In addition to the table on the concourse, Your Company will receive one public address read with your logo on the videoboard before and during the game to drive traffic to your table. Your Company can have the opportunity to also provide fans with a pre-game tasting or in-game sampling located at the main entrance of the stadium as fans enter or exit. Your Company will receive a pre-game and post-game CONCOURSE TABLING $1,000 FOR ONE EVENT public address read to inform $750 FOR TW0-FOUR EVENTS fans of the tasting/sampling. (Ask your Account Executive about additional savings for multiple events) PRE- OR POST-GAME TASTING / SAMPLING
$3,500 FOR ONE EVENT
(Ask your Account Executive about additional savings for multiple events)
2 0 16 PA RTNER SH IP OPPORTU N IT I E S
NH F I SHER CATS