2014 Fisher Cats Partnership Brochure

VOTED

“ Best Sporting Event To Take Clients To” 6 YEARS RUNNING!

VOTED “Best NH Sports Team” 3 YEARS RUNNING!

VOTED

“Favorite Sporting Event For Families” 3 YEARS RUNNING!

“ Hannaford enjoys a strong partnership with the New Hampshire Fisher Cats. Like our stores, the Fisher Cats create great experiences. Their team, on the field and in marketing/operations, delivers wonderful events and contributes to the economic vitality of our region.”

- Michael Norton Director, External Communications and Community Relations Hannaford Supermarkets

DOUBLE-A AFFILIATE OF THE TORONTO BLUE JAYS

FISHER CATS | OFF THE FIELD AND IN THE COMMUNITY • Announced an official attendance of 353,639.

• In addition to 70 Eastern League home games, Northeast Delta Dental Stadium Hosted another 25,000 estimated guests for non-game day events such as high school and AAU baseball games including the NHIAA High School Baseball Championships, charity events and private functions.

• Since 2004, the Fisher Cats and the Fisher Cats Foundation has provided more than $3 million in monetary and in-kind donations to nearly 3,800 non-profit organizations.

• The Granite State Baseball Dinner, an annual charitable event, has generated more than $960,000 for the Children’s Hospital at DartmouthHitchcock (CHaD), the Ted Williams Museum and the Fisher Cats Foundation since 2007. This year’s event, on November 23, 2013, will push fundraising beyond $1 million.

• Twelve college-bound students were awarded a total of $30,000 in college scholarships. Since 2007, the Fisher Cats Foundation has awarded $200,000 in scholarships to New Hampshire and Massachusetts students.

• More than 60,000 students in over 150 New Hampshire and Massachusetts schools received bookmarks during the 2012-2013 school year for the Fisher Cats Reading Challenge now presented by Velcro USA Inc. Over the last three years, $15,000 was awarded to schools that had one-hundred percent student participation in the challenge. Since 2007, more than 230,000 bookmarks have been distributed to students across the region.

FISHER CATS | ON THE FIELD • Five former Fisher Cats made their MLB debut during the 2013 season.

In ten years, 68 players have advanced to the major leagues.

• New Hampshire native Kevin Nolan became the first Granite Stater to suit up for the Fisher Cats, ranking second on the club with 24 doubles and third with 60 RBI. • Pitcher Marcus Walden tossed 162.1 innings, the most in the Eastern League and tied for the third most in a Fisher Cats season.

• Several Blue Jays players rehabbed with the Fisher Cats including INF Brett Lawrie, OF Melky Cabrera, and RHP and former Fisher Cat Drew Hutchison.

Your company can run a 30-second commercial on our 16’ x 24’ videoboard during the pre-game of each home game during the season. This spot will be incorporated into our pre-game festivities and can be changed each homestand to stay current with your marketing initiatives.

PRE-GAME :30 SECONDS

“ Own a Half-Inning of the Fisher Cats Entertainment Experience”

$5,500

The Fisher Cats Entertainment Experience keeps the fans engaged and entertained all game long. As the presenting sponsor of a half-inning of fun, your company will receive the following promotional elements to help bring awareness to your brand and engage the fans all season long:

One (1) 4’ 8” x 140’ fullycustomizable LED sign located in left field to be placed into the rotation to promote your products and services during the designated inning.

HALF-SEASON $13,000 Present a fun, interactive FULL-SEASON $22,000 rotation of promotions where your company would receive logo placement on the 16’ x 24’ videoboard and 140’ LED in left field to introduce and exit the promotion at each game. Logo to be placed on the Fisher Cats Player Head Shots for the half-inning in which you are presenting.

Present the half-inning of baseball on the Fisher Cats Radio Network that would include a 15-second live radio read and mentions throughout the half-inning.

& IN-GAME PROMOTIONS

VIDEOBOARD COMMERCIALS

VIDEOBOARD

The Fisher Cats videoboard in center field features a video screen with the latest state-of-the-art technology, bringing our fans the sharpest picture imaginable. It features a static 6’ x 24’ back-lit top and bottom panel, clock, digital display of pitch velocity, and four (4) Tri-Vision rotating panels (with room for three advertisers per panel) Your company will receive high exposure as the Tri-Visions draw attention by the movement of the rotational sign every 90 seconds. All signs on the videoboard are highly visible during both day and night games. Additionally, they can be seen from Interstate Route 293, which passes adjacent to Northeast Delta Dental Stadium. On average, 73,000 vehicles travel I-293 on a daily basis.* The videoboard also features player headshots for both the Fisher Cats and visiting clubs. The player headshots allow your company’s Top and Bottom Panel (6’ x 24’) $50,000 name to stay on the videoboard Tri-visions (12’ x 12’) $15,000 during each half-inning. (*Information provided by NH Department of Transportation in a report conducted on February 12, 2013.)

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BALLPARK SIGNAGE

LED OUTFIELD SIGN Your company can be featured in one (1) state-of-the-art 4’ 8” x 25’ rotating LED sign in a total display area of 4’ 8 x 140’ along the left field wall. One of the main advantages of LED signage is the ability to change your company’s message as new promotions and events arise, keeping Fisher Cats fans up-to-date with your company’s most current information.

ONE (1) led outfield sign (4’8” x 25’) ONE (1) led outfield sign (4’8” x 50’) ONE (1) led outfield sign (4’8” x 75’) ONE (1) led outfield sign (4’8” x 100’)

$10,000 $18,000 $25,000 $30,000

STADIUM SECTION NAMING RIGHTS Deliver your company’s message up close and personal to fans with your own personalized seating section at Northeast Delta Dental Stadium. Your company will receive three (3) unique signage opportunities presenting your message to fans not only as they find their way to their seats but as they walk the concourse at all Fisher Cats home games and extra events.

ONE (1) SUITE LEVEL SIGN (3’ x 15’) ONE (1) SECTION SIGN (3’ x 10’ - two-sided, on the concourse) FOUR (4) MESH BANNERS (33” x 30” - located on the stairwell railing at the top of your section) ASK YOUR FISHER CATS ACCOUNT EXECUTIVE ABOUT THESE & OTHER GREAT ELEMENTS INCLUDED IN THIS SPONSORSHIP PACKET

STATIC RIGHT FIELD SIGN Your company can be one of seven (7) to receive an 8’ x 24’ static mesh banner located in right field just above the outfield wall. Each of these signs is eye-catching, unique, and fully customizable to ensure that your desired message is delivered to fans at all Fisher Cats home games and extra events held throughout the season at Northeast Delta Dental Stadium. In addition to the in-stadium presence these signs provide, they will often be caught in photographs used by local television, print, and other various media outlets covering the game.

ONE (1) STATIC RIGHT FIELD SIGN (8’ x 24’)

$17,000

Dominant Identity & Outfield Pad Wrap The dominant identity outfield pad wrap offers your company maximum exposure* on the outfield walls of Northeast Delta Dental Stadium during all home games and special events. Your exposure is enhanced by live television broadcasts, taped highlights, and print media coverage while offering category exclusivity.

Your company can also be featured with an 8’ x 16’ static sign located in the outfield. This sign also delivers a strong message and maximum exposure to fans visiting the stadium. (*with an 8’ x 32’ sign)

DOMINANT IDENTITY (8’ x 32’) - Ask your Account Executive for pricing ONE (1) OUTFIELD PAD WRAP (8’ x 16’) $20,000

2014 PARTNERSH IP OP P ORT UNI T I E S

Your company can display its message with this highly visible 8’ x 30’ Tri-Vision sign. This sign is located atop the Samuel Adams Bar & Grill at the main entrance of the stadium. This unique, highly-dominant sign rotates every 90 seconds, 24 hours a day, 365 days a year, and the back lighting stays lit until 2 a.m. Your company’s message is visible year round and will be viewed not only by fans visiting the ballpark, but by travelers on Interstate 293, where an average of 73,000 vehicles pass by daily.

ONE (1) CONCOURSE TRI-VISION SIGN (8’ x 30’)

Be a part of the action with the 3’ x 16’ Baseline Billboards. These eye-catching billboards are located beyond the dugouts on the first and third base lines allowing your company to deliver two separate messages, if desired. In addition, these signs are often captured in action shots featured in media outlets throughout the region, delivering your message to fans inside and outside of the stadium. This opportunity provides your company with a visible presence throughout the entire Fisher Cats Entertainment Experience.

TWO (2) BASELINE BILLBOARDS (3’ x 16’)

$15,000

$25,000

CONCOURSE SIGNS Northeast Delta Dental Stadium is home to a modern, open-air concourse. You can see the action on the field from all points on the concourse. While Fisher Cats fans enjoy the wide variety of food and beverage options available, have your company on display with a highly-visible concourse sign.

ROTATING OUTFIELD signS Your company can become part of the action with a rotating back-lit outfield sign. These unique signs are a one-of-a-kind feature in Minor League Baseball. A twist on traditional outfield signs, our back-lit rotating billboards capture the fans attention with eye-catching rotation during breaks in the action and as each batter comes to plate.

ROTATING BACK-LIT OUTFIELD SIGN (5’ x 30’) ROTATING BACK-LIT OUTFIELD SIGN (5’ x 60’)

$10,000 $19,000

ONE (1) CONCOURSE SIGN (4’ x 8’) ONE (1) CONCOURSE SIGN (2’ x 4’)

$6,000 $1,500

SPECIALTY BOARDS Specialty Boards are located in the open air concourse and are updated daily, providing Fisher Cats fans with the most up-to-date statistics and game day information about the team and the Eastern League. Your company will be prominently displayed on the top and bottom panels of this board where fans will view your message along with keeping track of the most recent game day events.

TWO (2) AD PANELS (2’ x 3’)

BALLPARK SIGNAGE

concourse tri-vision sign

BASELINE BILLBOARDS

$6,000

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PRINT & MEDIA ADVERTISING

2014 FISHER CATS baseball

GAME DAY PROGRAM The Inside Pitch is the premier publication of Fisher Cats Baseball and features articles, player headshots, and the promotional schedule for the 2014 season. Additionally, the game day program contains several articles highlighting the Fisher Cats’ commitment to the community and the Fisher Cats Foundation.

The Inside Pitch will feature multiple issues throughout the regular season, rotating promotional and player content to provide the most up-to-date information on the franchise and team.

PRESENTING ISSUE FULL-PAGE PACKAGE*

$8,500

(INCLUDES LOGO ON COVER, PRE-GAME PA READER, RADIO MENTION, AND FULL PAGE AD)

PRESENTING ISSUE HALF-PAGE PACKAGE*

$7,500

(INCLUDES LOGO ON COVER, PRE-GAME PA READER, RADIO MENTION, AND HALF PAGE AD)

LUXURY AUTOGRAPH PACKAGE*

$6,000

(INCLUDES QUARTER PAGE AD, IN-GAME LOGO ON VIDEOBOARD, AND PA MENTION)

FULL-PAGE ADVERTISEMENT

$5,000

HALF-PAGE ADVERTISEMENT

$3,500

QUARTER-PAGE ADVERTISEMENT

$2,500

(*Presenting issue package is based on availability)

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Limited Presenting Issue Packages Available

COUPON BOOKLET Drive even more traffic to your business with the Fisher Cats Coupon Book. Your company can be featured with one (1) double-sided coupon to provide special offers and discounts to Fisher Cats fans through 70,000 coupon books. These coupon books are free and are distributed by Fisher Cats staff members at each game throughout the season.

ONE (1) DOUBLE-SIDED COUPON

$3,250

RADIO NETWORK All 142 Fisher Cats games can be heard on the Fisher Cats Radio Network. This network consists of five stations located throughout the state of New Hampshire, and has a strong signal into northern Massachusetts. In addition to the radio network, all games are streamed live on the Fisher Cats website (NHFISHERCATS.com), WGIRAM.com, and MiLB.com, as permitted by Major League Baseball and Minor League Baseball.

Bob Lipman enters his eleventh season alongside Tom Gauthier, who enters his third, as the voices of the Fisher Cats providing play-by-play of every game.

Your company can enjoy title sponsorship of the entire radio broadcast, present the pre- or post-game show, deliver your message through 30-second radio commercials, 15-second live radio readers, or own specific categories including starting lineups or out-of-town scores.

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POCKET SCHEDULE Fisher Cats pocket schedules are distributed throughout New Hampshire and northern Massachusetts. Our “Street Team” covers all areas by distributing schedules to retail stores, banks, convenience stores, restaurants, and to our partners in the business community. In addition, pocket schedules are passed out at all community events, sent out in all stadium mailings, and handed out to fans at stadium exits during each Fisher Cats home game. As a pocket schedule advertiser, you will receive exclusivity within your industry.

BACK PANEL ADVERTISEMENT FULL PANEL INSIDE ADVERTISEMENT LOGO PLACEMENT

$25,000

TITLE SPONSORSHIP PRE-GAME SHOW

$6,000

POST-GAME SHOW CATEGORY OWNERSHIP

$6,000 $4,500

30-SECOND COMMERCIAL

$4,000

15-SECOND LIVE READER

$3,000

WEBSITE &

E-NEWSLETTER Your company can reach millions of fans worldwide by becoming a sponsor on the Fisher Cats website: www.nhfishercats.com.

Your company can be featured on the home page with a link leading fans directly to your site, have its own location in one of the teams carousels, or even sit atop one of the many informational pages. The Fisher Cats website and weekly E-Newsletter are the go-to information sources for fans, partners, and league officials, and are full of information about the team, upcoming games, promotions, and community events.

WEBSITE PAGE BANNER (600 Pixels x 100 Pixels) $8,000 ROTATING FRONT PAGE BANNER AD (150 Pixels x 180 Pixels) $4,000 E-NEWSLETTER TITLE SPONSORSHIP OF E-NEWSLETTER

$10,000

(Logo included on header and a banner ad with link to your site)

BANNER AD LARGE (125 Pixels x 300 Pixels) BANNER AD MEDIUM (125 Pixels x 200 Pixels) BANNER AD SMALL (125 Pixels x 50 Pixels) FOOTER AD (600 Pixels x 75 Pixels) E-NEWSLETTER FEATURE (Minimum of Four (4) )

$8,000 $6,000 $3,500

$5,000 $4,500 $3,000 $8,000 $250

PRINT & MEDIA ADVERTISING

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EVENT NIGHT PACKAGES

PROMOTIONAL DAYS & GIVEAWAYS Premium giveaways and special promotions draw Fisher Cats fans to Northeast Delta Dental Stadium. Promotional nights are by far the most popular nights at the ballpark, and your sponsorship of a promotional night with a giveaway puts your logo and the Fisher Cats logo on a great giveaway item. Additionally, your company can sponsor an Atlas Fireworks show, an appearance by a former Major League Baseball star, or an in-stadium entertainer.

Each special promotion is advertised through the print and broadcast media, as well as promoted on our pocket schedules, game day programs, press releases, website, videoboard, radio network broadcasts, weekly email newsletters, in-stadium public address announcements, and game days leading up to your event.

Your company can reach fans attending a game at the ballpark by directly putting your products or information into their hands.

Your company will have the opportunity to provide fans pre-game tastings and post-game samples of your product while setting up a display in front of the main gates at the ballpark. We can also place your representatives on the main concourse to interact with and provide general information to fans with a concourse table for a full-season, weekend games, or specific dates.

CONCOURSE TABLING

$1,000 PER GAME

(Ask your Account Executive about our savings for multiple nights)

ON YOUR SPONSORED GAME DAY, YOUR COMPANY WILL RECEIVE THE FOLLOWING: •

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•

•

•

•

PRODUCT SAMPLINGS & CONCOURSE TABLING

PRE- OR POST-GAME PRODUCT SAMPLING $5,000 PER GAME (Ask your Account Executive about our savings for multiple nights)

Banner placement at Northeast Delta Dental Stadium Luxury Suite for 18 people and 2 VIP parking passes 25 tickets to the event for your customers and employees Logo on the videoboard to coincide with public address announcements Pre-game recognition with first pitch opportunity Tabling/sampling opportunity on the main concourse

PROMOTIONAL DAY WITH GIVEAWAY PROMOTIONAL DAY WITHOUT GIVEAWAY

$8,000 - $12,000 $5,000

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