Fisher Cats Partnership Brochure 2015

VOTED

“ Best Sporting Event To Take Clients To” 7 YEARS RUNNING!

NAMED

“Best NH Sports Team” 4 YEARS RUNNING!

NAMED

“ Favorite Sporting Event For Families” 4 YEARS RUNNING!

DOUBLE-A AFFILIATE OF THE TORONTO BLUE JAYS

• Announced an official attendance of 340,299.

• In addition to 71 Fisher Cats scheduled home games, Northeast Delta Dental Stadium hosted another 25,000 estimated guests for non-game day events such as high school and AAU baseball games, charity events, and private functions.

• Seven former Fisher Cats made their MLB debut during the 2014 season. In eleven years, 75 players have advanced to the major leagues.

• Two Blue Jays pitchers rehabbed with the Fisher Cats in 2014: reliever Sergio Santos and Blue Jays closer Casey Janssen

Pictured Below Are The Fisher Cats Foundation Scholarship Recipients For The 2014 Season

• The Fisher Cats Foundation has provided more than $3.5 million in monetary and in-kind donations to thousands of community non-profits since 2006.

• The second-annual New Hampshire Fisher Cats and Fisher Cats Foundation Charity Golf Classic raised more than $56,000 for Child Advocacy Centers of New Hampshire.

• The Granite State Baseball Dinner, an annual charitable event, to date has generated more than $1 million for the Children’s Hospital at Dartmouth-Hitchcock (CHaD), the Ted Williams Museum, and the Fisher Cats Foundation since 2007. This year’s event will take place on November 22, 2014.

• More than 60,000 students in over 150 New Hampshire and Massachusetts schools received bookmarks during the 2013-14 school year for the Fisher Cats Reading Challenge presented by Velcro USA Inc. Over the last three years, $15,000 was awarded to schools that had 100% student participation in the challenge. Since 2007, more than 360,000 bookmarks have been distributed to students across the region.

• Twelve college-bound students were awarded a total of $30,000 in college scholarships. Since 2007, the Fisher Cats Foundation has awarded $230,000 in scholarships to New Hampshire and Massachusetts students.

• Teamed with Manchester Christian Church and other local organizations for ‘One Day of Community’ to provide school supplies to more than 3,300 Manchester students while also providing a family day of music, food, and entertainment.

The Fisher Cats Entertainment Experience keeps the fans engaged and entertained all game long.

As the presenting sponsor of a half-inning of fun, your company will receive the following promotional elements to help bring awareness to your brand and engage fans for the entire season.

Your company can run a 30-second commercial on our 16’ x 24’ videoboard prior to each home game during the season. This spot will be incorporated into our pre-game festivities and can be changed each homestand to stay current with your marketing initiatives.

PRE-GAME :30 SECONDS

$5,500

One (1) 4’ 8” x 140’ fullycustomizable LED sign located in left field to be placed into the rotation to promote your products and services during the designated inning.

Present a fun, interactive HALF-SEASON $13,000 rotation of promotions FULL-SEASON $22,000 where your company will receive logo placement on the 16’ x 24’ videoboard and 140’ LED in left field to introduce and exit the promotion at each game.

Logo to be placed on the Fisher Cats Player Head Shots for the half-inning in which you are presenting.

Present a half-inning of baseball on the Fisher Cats Radio Network that would include a 15-second live radio read and mentions throughout the half-inning.

The Fisher Cats videoboard in center field features a 16’ x 24’ video screen along with a static 6’ x 24’ back-lit top and bottom panel, clock, digital display of pitch velocity and four (4) Tri-Vision rotating panels (with room for three advertisers per panel).

Your company will receive high exposure as the Tri-Visions draw attention by the movement of the rotational signs every 90 seconds. All signs on the videoboard are highly visible during both day and night games. Additionally, they can be seen from Interstate 293, which passes adjacent to Northeast Delta Dental Stadium. On average, 73,000 vehicles travel I-293 on a daily basis.* The videoboard also features player headshots for both the Fisher Cats and visiting clubs. The player headshots allow your company’s name to stay on the videoboard during each half-inning.

TOP AND BOTTOM PANEL (6’ X 24’) $50,000 TRI-VISIONS (12’ X 12’) $15,000

(*Information provided by NH Department of Transportation in a report conducted on February 12, 2013.)

2 015 PARTN ER SH IP OPPORTU N IT I E S

NH F I SHER CATS

LED OUTFIELD SIGN Your company can be featured in one (1) state-of-theart 4’ 8” x 25’ rotating LED sign in a total display area of 4’ 8 x 140’ along the left field wall. One of the main advantages of LED signage is the ability to change your company’s message as new promotions and events arise, keeping Fisher Cats fans up-to-date with your company’s most current information.

ONE (1) LED OUTFIELD SIGN (4’8” X 25’) ONE (1) LED OUTFIELD SIGN (4’8” X 50’) ONE (1) LED OUTFIELD SIGN (4’8” X 75’) ONE (1) LED OUTFIELD SIGN (4’8” X 100’)

$10,000 $18,000 $25,000 $30,000

Deliver your company’s message to fans with your own personalized seating section at Northeast Delta Dental Stadium. Your company will receive three (3) unique signage opportunities presenting your message to fans as they find their way to their seats and as they walk the concourse at all Fisher Cats home games and extra events.

THEY INCLUDE ONE (1) SUITE LEVEL SIGN (3’ X 15’) ONE (1) SECTION SIGN (3’ X 10’ - two-sided, on the concourse) FOUR (4) MESH BANNERS (33” X 30” - located on the stairwell railing at the top of your section) ASK YOUR FISHER CATS ACCOUNT EXECUTIVE ABOUT THESE & OTHER GREAT ELEMENTS INCLUDED IN THIS SPONSORSHIP PACKET

Your company can be one of seven (7) to receive an 8’ x 24’ static mesh banner located in right field just above the outfield wall. Each of these signs is eye-catching, unique, and fully customizable to ensure that your desired message is delivered to fans at all Fisher Cats home games and extra events held throughout the season at Northeast Delta Dental Stadium. In addition to the in-stadium presence these signs provide, they will often be caught in photographs used by local television, print, and other various media outlets covering the game.

ONE (1) STATIC RIGHT FIELD SIGN (8’ X 24’)

$17,000

The dominant identity outfield pad wrap offers your company maximum exposure* on the outfield walls of Northeast Delta Dental Stadium during all home games and special events. Your exposure is enhanced by live television broadcasts, taped highlights, and print media coverage while offering category exclusivity. Your company can also be featured with an 8’ x 16’ static sign located in the outfield. This sign also delivers a strong message and maximum exposure to fans visiting the stadium. (*with an 8’ x 32’ sign)

DOMINANT IDENTITY (8’ X 32’) - Ask your Account Executive for pricing ONE (1) OUTFIELD PAD WRAP (8’ X 16’) $20,000

2 0 15 PA RTNER SH IP OPPORTU N IT I E S

CONCOURSE TRI-VISION SIGN Your company can display its message with this highly visible 8’ x 30’ Tri-Vision sign, located atop the Samuel Adams Bar & Grill at the main entrance of the stadium. This unique, dominant sign rotates every 90 seconds, 24 hours a day, 365 days a year and remains lit until 2 a.m. Your company’s message is visible year round and will be viewed not only by fans visiting the ballpark, but by travelers on Interstate 293, where an average of 73,000 vehicles pass by daily.

ONE (1) CONCOURSE TRI-VISION SIGN (8’ X 30’)

Be a part of the action with the 3’ x 16’ Baseline Billboards.

These eye-catching billboards are located beyond the dugouts on the first and third base lines allowing your company to deliver two separate messages, if desired. In addition, these signs are often captured in action shots featured in media outlets throughout the region, delivering your message to fans inside and outside of the stadium. This opportunity provides your company with a visible presence throughout the entire Fisher Cats Entertainment Experience.

TWO (2) BASELINE BILLBOARDS (3’ X 16’)

$15,000

$25,000

Northeast Delta Dental Stadium is home to a modern, open-air concourse. You can see the action on the field from all points on the concourse. While Fisher Cats fans enjoy the wide variety of food and beverage options available, have your company on display with a highly-visible concourse sign.

ROTATING OUTFIELD SIGNS Your company can become part of the action with a rotating back-lit outfield sign. These unique signs are a oneof-a-kind feature in Minor League Baseball. A twist on traditional outfield signs, our back-lit rotating billboards capture the fans attention with eye-catching rotation during breaks in the action and as each batter comes to plate.

ROTATING BACK-LIT OUTFIELD SIGN (5’ X 30’) ROTATING BACK-LIT OUTFIELD SIGN (5’ X 60’)

$10,000 $19,000

ONE (1) CONCOURSE SIGN (4’ X 8’) ONE (1) CONCOURSE SIGN (2’ X 4’)

$6,000 $1,500

Specialty Boards are located in the openair concourse and are updated daily, providing Fisher Cats fans with the most up-to-date statistics and game day information about the team and the Eastern League. Your company will be prominently displayed on the top and bottom panels of this board where fans will view your message along with keeping track of the most recent game day events.

TWO (2) AD PANELS (2’ X 3’)

$6,000

N H F I SHER CATS

The Inside Pitch is the premier publication of Fisher Cats Baseball and features articles, player headshots, and the promotional schedule for the 2015 season. Additionally, the game day program contains several articles highlighting the Fisher Cats’ commitment to the community and the Fisher Cats Foundation.

The Inside Pitch will feature multiple issues throughout the regular season, rotating promotional and player content to provide the most up-to-date information on the franchise and team.

PRESENTING ISSUE FULL-PAGE PACKAGE*

$8,500

(INCLUDES LOGO ON COVER, PRE-GAME PA READER, RADIO MENTION, AND FULL PAGE AD)

PRESENTING ISSUE HALF-PAGE PACKAGE*

$7,500

(INCLUDES LOGO ON COVER, PRE-GAME PA READER, RADIO MENTION, AND HALF PAGE AD)

LUCKY AUTOGRAPH PACKAGE

$6,000

(INCLUDES QUARTER PAGE AD, IN-GAME LOGO ON VIDEOBOARD, AND PA MENTION)

FULL-PAGE ADVERTISEMENT

$5,000

HALF-PAGE ADVERTISEMENT

$3,500

QUARTER-PAGE ADVERTISEMENT

$2,500

(* Presenting issue package is based on availability)

Limited Presenting Issue Packages Available

Drive even more traffic to your business with the Fisher Cats Coupon Book. Your company can be featured with one (1) double-sided coupon to provide special offers and discounts to Fisher Cats fans through 70,000 coupon books. These coupon books are free and are distributed by Fisher Cats staff members at each game throughout the season.

ONE (1) DOUBLE-SIDED COUPON

2 0 15 PA RTNER SH IP OPPORTU N IT I E S

$3,250

All 142 Fisher Cats games can be heard on the Fisher Cats Radio Network. This network consists of four stations located throughout the state of New Hampshire, and has a strong signal into northern Massachusetts. In addition to the radio network, all games are streamed live on the Fisher Cats website (NHFISHERCATS.com), WGIRAM.com, and MiLB.com, as permitted by Major League Baseball and Minor League Baseball.

Bob Lipman enters his twelfth season alongside Tom Gauthier, who enters his fourth, as the voices of the Fisher Cats providing play-by-play of every game.

Your company can enjoy title sponsorship of the entire radio broadcast, present the pre- or post-game show, deliver your message through 30-second radio commercials, 15-second live radio readers, or own specific categories including starting lineups or out-of-town scores.

POCKET SCHEDULE

2015

Fisher Cats pocket schedules are distributed throughout New Hampshire and northern Massachusetts.

Our “Street Team” covers all areas by distributing schedules to retail stores, banks, convenience stores, restaurants, and to our partners in the business community. In addition, pocket schedules are passed out at all community events, sent out in all stadium mailings, and handed out to fans at stadium exits during each Fisher Cats home game.

As a pocket schedule advertiser, you will receive exclusivity within your industry.

BACK PANEL ADVERTISEMENT FULL PANEL INSIDE ADVERTISEMENT LOGO PLACEMENT

$25,000

TITLE SPONSORSHIP PRE-GAME SHOW

$6,000

POST-GAME SHOW CATEGORY OWNERSHIP

$6,000 $4,500

30-SECOND COMMERCIAL

$4,000

15-SECOND LIVE READER

$3,000

WEBSITE &

E-NEWSLETTER Your company can reach millions of fans worldwide by becoming a sponsor on the Fisher Cats website: www.nhfishercats.com. Your company can be featured on the home page with a link leading fans directly to your site, have its own location in one of the team’s carousels, or even sit atop one of the many informational pages. The Fisher Cats website and weekly E-Newsletter are the go-to information sources for fans, partners, and league officials, and are full of information about the team, upcoming games, promotions, and community events.

WEBSITE PAGE BANNER (100 Pixels x 600 Pixels) FRONT PAGE ROTATING AD (150 Pixels x 180 Pixels) FRONT PAGE AD (250 Pixels x 300 Pixels) E-NEWSLETTER TITLE SPONSORSHIP OF E-NEWSLETTER

$8,000 $4,000 $8,000 $10,000

(Logo included on header and a banner ad with link to your site)

SUB-HEADER AD (75 Pixels x 420 Pixels) SIDEBAR AD (250 Pixels x 125 Pixels) BOTTOM BANNER AD (75 Pixels x 600 Pixels) NEWSLETTER FEATURE (min of 4)

$6,500 $3,500 $6,000 $250/each

$8,000 $6,000 $3,500

N H F I SHER CATS

Premium giveaways and special promotions draw Fisher Cats fans to Northeast Delta Dental Stadium. Promotional nights are the most popular nights at the ballpark, and your sponsorship of a promotional night with a giveaway puts your logo and the Fisher Cats logo on a great giveaway item. Additionally, your company can sponsor an Atlas Fireworks show, an appearance by a former Major League Baseball star, or an in-stadium entertainer.

Each special promotion is advertised through the print and broadcast media, as well as promoted on our pocket schedules, game day programs, press releases, website, videoboard, radio network broadcasts, weekly email newsletters, in-stadium public address announcements, and game days leading up to your event.

ON YOUR SPONSORED GAME DAY, YOUR COMPANY WILL RECEIVE THE FOLLOWING:

PRODUCT SAMPLINGS & CONCOURSE TABLING Your company can reach fans attending a game at the ballpark by directly putting your products or information into their hands. Your company will have the opportunity to provide fans pre-game tastings and post-game samples of your product while setting up a display in front of the main gates at the ballpark. We can also place your representatives on the main concourse to interact with, and provide general information to, fans with a concourse table for a full-season, weekend games, or specific dates.

Banner placement at Northeast Delta Dental Stadium

$1,000 PER GAME

Luxury Suite for 18 people and 2 VIP parking passes

CONCOURSE TABLING

25 tickets to the event for your customers and employees

(Ask your Account Executive about our savings for multiple nights)

Logo on the videoboard to coincide with public address announcements

PRE- OR POST-GAME PRODUCT SAMPLING $5,000 PER GAME (Ask your Account Executive about our savings for multiple nights)

Pre-game recognition with first pitch opportunity Tabling/sampling opportunity on the main concourse

PROMOTIONAL DAY WITH GIVEAWAY

$8,000 - $12,000

PROMOTIONAL DAY WITHOUT GIVEAWAY

2 0 15 PA RTNER SH IP OPPORTU N IT I E S

$5,000

NH F I SHER CATS