EDITORIAL Editorial Focus
At Home in Berks serves the home, business and community building needs of Greater Reading, Pennsylvania. It features issues and ideas relevant to the ethical, practical and necessary business of building homes, businesses, and structures within the community, while promoting fellowship and goodwill among its members. It promotes HBA members within our community, provides news and information about building projects and services within our community, delivers useful and practical ideas for construction, renovation and maintenance projects, offers building and maintenance services tips and tools for residential and business property owners, shares relevant national and regional commentary concerning the building industry, offers building trades management education content, and provides fellowship opportunities that impact our association and community.
//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Projected 2013 Editorial Calendar
Publication Deadlines
issue
editorial topics
ad reservations due
ad materials due
October Issue (Sept)
Restoring Hope
August 15, 2013
August 25, 2013
December Issue (Nov)
Parade of Homes
October 15, 2013
October 25, 2012
February Issue (Jan)
Technology and Practice
December 15, 2013
December 25, 2012
April Issue (Mar)
Home Building Show & Expo
February 15, 2013
February 25, 2013
June Issue (May)
Construction Outlook
April 15, 2013
April 25, 2013
August Issue (July)
Technology & Practice
June 15, 2013
June 25, 2013
//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Publish Date: Published bi-monthly, At Home in Berks is published the 20th of the month, in the months of September, November, January, March, May and July.
Features Member Profiles Community Involvement Trends and Advice Industry Regulatory Focus Business Management
Niemczyk Hoffmann Group, Inc. is the official publisher of At Home in Berks
SPECIFICATIONS
Mailing Instructions for Materials:
bleeds
Bleeds for full page ads only. There are no additional charges for bleeds. guaranteed positions
Add 25% to ad rates to guarantee position. Space and availability are limited. circulation
At Home in Berks is published bi-monthly and is distributed to 400 members of the Home Builders Association of Berks County. digital file guidelines
> > > > >
All fonts embedded or included with native files All art must be CMYK, press ready Accepted files: High Res-PDF (preferred), InDesign, TIFF, EPS, JPEG All fonts and graphics packaged with native files High res artwork (300 dpi pics, 133 line screen)
commission
Commission for advertising agencies is not a Home Builders Association policy. Agencies should seek fees directly from the advertiser. payment information
All payments must be made “in advance of or upon delivery of goods or services.” In order to ensure this, Hoffmann Publishing Group obtains credit card information from each advertiser. If there are outstanding invoices for prior issues, companies will not be allowed to continue advertising. cancellation policy
Cancellations must be made in writing and are not accepted after space reservation deadlines.
Hoffmann Publishing Group, Inc. 2921 Windmill Road, Ste 4 Sinking Spring, PA 19608 Phone: 610-685-0914 ext. 202 HoffmannPublishing.com email: HBAads@nhgi.net
Advertising Contact: Tracy Hoffmann Phone: 610-685-0914 ext. 201 Fax: 610-685-0916 HBAAds@nhgi.net 2921 Windmill Road, Ste 4 Sinking Spring, PA 19608
All advertising rates listed net. No cash discounts. If contract is canceled before contract completion, the advertiser will be billed the difference between the contracted rate and the single insertion rate. The editor reserves the right to accept/reject all ads and to position advertising at the publisher’s discretion. To place an ad, or for more information contact Tracy Hoffmann 610-685-0914 ext 201, or HBAads@nhgi.net.
////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Mechanical Requirements A. Full Page
7.5 x 10
B. Full Page Bleed
8.625 x 11.25
A
(trim size is 8.5x11)
C. Two Page Spread
17.25 x 11.25
D. 1/2 Page Vertical
3.625 x 10
E. 1/2 Page Horizontal
7.5 x 4.9375
F. 1/2 Page Island
4.9375 x 7.5
G. 1/4 Page
3.625 x 4.9375
H. 1/8 Page
3.625 x 2.3125
B
C
E D
H F
G
AT HOME IN BERKS INSERTION ORDER FORM Name: _________________________________________
Company: __________________________________________
Address: _____________________________________ City: ________________________ st: ________ zip: ___________ phone: ___________________ E-Mail: __________________________ Size of ad: ______________ RATE: _____________ Months to run: OCT
DEC
FEB
APR
Payment method: credit card (Mastercard or Visa only)
JUNE
AUG
OR check
credit card #: _________________________________________ exp. date: _________________Sec code_________________ cardholder: ____________________________________________ signature: _____________________________________ Make checks payable to: Hoffmann Publishing Group, Inc. I understand the Home Builders Association of Berks County does not guarantee the order and page location of advertisements. All contracts are non-cancelable. Payment in full is due within 30 days of publication date. mail: Hoffmann Publishing Group (Publisher), 2921 Windmill Road, Ste 4, Reading, PA 19608 email: Tracy Hoffmann or Brad Hess at HBAads@nhgi.net QUESTIONS: (610) 685-0914 ext. 202
2012-2013 Ad Rates Back Cover Inside Covers Page One Page Opposite Table of Contents Full Page ½ Page Island ½ Page H or V 1/4 Page 1/8 Page (BIZ Card)
Mechanical Requirements 1x 3x 6x *Non-Member $1500 $1425 $1350 + $200 1350 1300 1250 +200 1350 1300 1250 +200 1300 1200 800 700 400 250
1250 1150 750 650 375 225
1200 1100 700 600 350 200
+200 +200 +100 +100 +50 +50
Full Page Full Page Bleed 1/2 Page Vertical 1/2 Page Horizontal 1/2 Page Island 1/4 Page 1/8 page
7.5 x 10 8.625 x 11.25 3.625 x 10 7.5 x 4.9375 4.93755 x 7.5 3.625 x 4.9375 3.625 x 2.3125
*Non-member advertiser surcharge. The Home Builders Association of Berks County reserves the right to accept or reject any ads from non-member companies, but will not accept advertising from non-member building trades companies in an effort to protect and promote the mission of the HBA of Berks County.
////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Policy Information Payment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been printed. Publisher will provide proof of insertion. Payment must be received within 30 days of invoice or finance charges of 1.5% will be incurred. In the event that it becomes necessary for the Publisher, at its option, to place this agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher. The advertiser or the agency will bear full responsibility for withholding advertising materials that may violate any law, regulation or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with standards of the publication. I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract. I further understand that any verbal agreements are not binding to this agreement. __________________________________________________________________ _________________________________________________ Authorized Signature Date
Hoffmann Publishing Group, Inc.
|
2921 Windmill Road, Ste 4
|
Reading, PA 19608
|
610.685.0914