Commitment to Serve:
PA Senator
Tracy Pennycuick
pg. 13
pg. 6
Woman2Know: ARL CEO
Ashley Mikulsky pg. 15
From Multitasking to Mindfulness pg. 22
5Top reasons to attend the Annual Picnic
1
Networking with Berks businesses: The Annual Picnic is the perfect opportunity to connect with the movers and shakers of the community. Join colleagues, make new contacts and meet the teams of various companies while enjoying a fun-filled event.
2Berks Biz Homerun Derby: Get ready to experience intense competition as over 15 individuals compete for the title of Derby Champion. Join our sponsor companies on the field for some friendly rivalry and laughs with our entertaining on-field commentator.
3Cornhole Tournament: Now in its second year, the Cornament is back and more competitive than ever. Only 16 teams will be randomly selected to participate in this exciting event, with a trophy awarded to the winning team. Bring your competitive spirit and see if you have what it takes to come out on top.
4Picnic food & beverage: Come enjoy some grilled fare such as hamburgers, chicken and shrimp. Don’t forget to pile on the sides of macaroni, baked beans and salad. Did we forget to mention the open bar? Quench your thirst with some tasty IPAs, hard seltzers or sodas.
5End of summer bash: Soak up the summer atmosphere at the Annual Picnic, surrounded by sunshine, music and good company. Enjoy cold beverages, live music and a laid-back vibe at the FirstEnergy Stadium. Whether you’re dancing, relaxing at the bar, or networking for business, the Picnic offers a perfect blend of fun and relaxation.
Tuesday, Aug. 20
4:30 p.m. - 8:30 p.m.
FirstEnergy Stadium
Scan code to purchase tickets or visit GreaterReading.org/ Picnic24
GROW LEAD
Kirsten P. Haas, Managing Editor 606 Court Street • Reading, PA 19601 berkswomen2women.com • 610.376.6766
Women2Women Council: Tracy Parmer, Chairwoman
Rosa Arroyo-Vega, Kristi Bonanno, Tracey Ciesnolevicz, Michelle Conway, Sara Frassinelli, Laurie Grube, Katie Johnsen, Carissa Johnson, Sarah McDaniel, Tracy Parmer, Jes Prutzman, Alyssa Redding, Brenda Rosado, Erika Ruelas, Adelle Schade, Dennie Smith, Emma Rose Strohl, Ruthann Woll
Women2Women is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other. W2W offers a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women and Women2Women Magazine is a publication of the Greater Reading Chamber Alliance. To join: W2W@greaterreading.org Stay connected: BerksWomen2Women.com BerksWomen2Women berks_w2w Berks Women2Women
19 The 32-Hour Workweek: Time for a Change
22 From Multitasking to Mindfulness: The Art of Doing Nothing
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28 2024 ATHENA Recipient Karen Norheim: Cultivating the Garden for Future Generations
Reflections
Never Say Never
Wait a minute?! I thought you said you were moving on?
Yes, I did. And to paraphrase a quote from one of my favorite movies (bonus points to you if you know which one): Just when I thought I was out, they pull me back in!
Truthfully, it wasn’t that hard. It only took three glasses of chardonnay and here I am! And here we are with the summer issue, showcasing women from a variety of backgrounds who embraced challenges to get to where they are today:
• Heather Clark, owner of Go Fish! Restaurant
• Berks Animal Rescue League CEO Ashley Mikulsky
• PA State Senator Tracy Pennycuick
• 2024 ATHENA recipient, American Crane & Equipment Manufacturing President and CEO Karen Norheim
We also shine a light on the various ways in which the workscape is changing:
• Breaking the Glass Ceiling
• The 32-Hour Workweek
• Multitasking to Mindfulness
And we can’t forget the positive impact our animal friends have on our health and well-being!
So, take five and take time to get inspired this summer with W2W Summer 2024!
Kirsten P. Haas
Kirsten P. Haas
Executive Director, Girls on the Run Berks County Managing Editor, W2W Magazine
The opinions expressed here by are solely the opinion of the author. They have not been read by nor approved by Girls on the Run® and do not necessarily represent the views nor opinions of Girls on the Run®.
When I was asked to return as Managing Editor of W2W Magazine, I have to admit, it was a no-brainer. I truly LOVE doing this work. And for me, it represents a change in the way I work.
If you had told me, some 30 years ago (do NOT do the math!), I would have a full-time job and then a sort-of part-time role doing something completely different, I would have laughed in your face. At that time, I was very much a work traditionalist: go to the office (often early), take my lunch (often at my desk) and leave the office (often late).
Fast forward to four years ago and WHAMO! I now work fully remote from home. I now take time to work out during the day, whenever it makes
Inspiration
sense. I embrace technology as a way to meet people where they are, when it is convenient for both parties regardless of geography.
And I NEVER take lunch at my desk anymore.
My point: work is changing. I am as productive as ever and since I manage my own time, I know what has to get done, when it has to get done and I decide how to get it done. As such, I have more brain space to indulge my personal passions and take care of me and my life.
And, frankly, it’s about time.
From Stormy Seas to Calm Waters:
Heather Clark, Sole Proprietor of Go Fish! Overcame Turbulent Times to Find Success
At the corner of Hull and James Streets, just a stone's throw away from the Reading Railroad tracks, lies a culinary oasis: Go Fish! Seafood Market & Sushi Bar. Established in 2005 as a simple seafood stand at the farmers market, it has since blossomed into a culinary haven under the leadership of Heather Clark, its fearless sole proprietor. From rebuilding after a devastating fire to working through a global pandemic, Go Fish! Seafood Market & Sushi Bar embodies resilience and determination in the face of some seriously stormy seas. Today, we dive into a story that reminds us that life’s challenges and changes don’t
happen on a schedule; and when they arrive, sometimes it’s best to go with the flow and savor the flavor of life.
The Story Behind Go Fish!
The story behind Go Fish! began in 2005 when Heather Clark purchased a small seafood stand at the Fairgrounds Farmers Market in Reading, Pa. Berks County’s taste for her fresh and delicious seafood products quickly became evident, leading Heather to expand the market's selection of sustainable seafood options and provide educational resources for customers.
As the customer base grew, it became clear that the small market stand would no longer suffice. This led to the opening of a second location in Sinking Spring, with the exciting addition of a full kitchen and sushi bar. Here, customers could enjoy freshly prepared dishes made from the same high-quality seafood available at the Fairgrounds market, blending convenience with exceptional taste.
Central to Go Fish!'s culinary philosophy is providing Berks County with real,
authentic, sustainably sourced seafood. By partnering with suppliers who prioritize ethical harvesting and ecosystem welfare, Go Fish! ensures that its offerings are both trustworthy and environmentally sound.
The organization’s mission is to share its love for seafood with the community, placing a strong emphasis on product quality and customer service. Heather and her team are full of life, always eager to share their knowledge, offer recipes and suggestions, or simply send you on your way with a warm smile. Go Fish! takes pride in creating a welcoming environment where good business practices, good food and good people come together.
Finding Her Footing
Heather Clark's journey to becoming a restaurant owner was anything but straightforward. Growing up in the rural town of Rome, Pa., Heather experienced a life miles away from the culinary world she would later embrace. With a small graduating class of just 52 students,
Heather's early life was marked by simplicity and a deep connection to the countryside.
After high school, Heather attended Mansfield University but soon realized that she wasn't ready for college. Leaving school during her junior year, she worked various manufacturing jobs, including a stint making wire for light bulbs. Despite the hard work, Heather felt unfulfilled. With a meager $500 saved and an old, beat-up car, she decided to take a leap of faith and move to Florida. The journey was fraught with challenges, but it marked the beginning of her exploration into different careers — even a brief attempt at beauty school.
"I had no purpose really. I was kind of a little lost soul,” says Heather of her early days.
Heather's true calling began to reveal itself when she worked at Bullfrog Brewery in Williamsport, Pa. This craft brewery, one of the first in the area, introduced her to the vibrant world of hospitality. She fell in love with the industry's dynamic atmosphere, the creativity of the food and the joy of serving others. Her path later led her to take a job in a local seafood market — a job she was dreading, because she had always hated the smell and taste of fish.
"Growing up in the country, seafood other than what we caught in our ponds was a rare treat,” Heather explained. “The Schwan’s delivery truck was our only avenue to fish and chips night!” She quickly learned, however, that she just hadn’t been exposed to the
right type and quality of seafood, a discovery that lit up a whole new world of gastronomic delight.
These experiences, along with the support of some incredible supporters, benefactors and investors, ignited a passion that would eventually lead her to establish Go Fish! Seafood Market & Sushi Bar, a place where she could combine her love for seafood, commitment to sustainability and dedication to her community.
Driven by a belief in treating people right and creating environments that warm the heart and soul, Heather powered through obstacle after obstacle (including a massive fire and a global pandemic) to keep her entrepreneurship dreams alive.
When Disaster Strikes
In 2014, Heather Clark faced one of the most challenging obstacles yet when a devastating fire ravaged her successful business in West Reading.
For 10 years, Go Fish! had been a beloved fixture in the community, and Heather had just received a liquor license, marking a significant milestone. However, everything changed late one night when Heather received a frantic call informing her that her business was on fire. Rushing to the scene, she was met with chaos: fire trucks everywhere and flames erupting from the roof.
The fire was traced back to the spontaneous combustion of dirty rags stored in a pickle bucket in the bathroom. The explosion set off a
Continued on page 8
chain reaction, igniting flammable chemicals and ceiling tiles, and spreading through the exhaust system connected to the kitchen. In just nine minutes, the entire building was consumed by flames.
Heather was devastated. She had recently had a baby and now faced the monumental task of rebuilding her life and business from scratch. Initially, Heather decided not to reopen another restaurant. Disheartened by disagreements with her landlord and the daunting prospect of starting over, she chose to close that chapter of her life.
Heather bought a camper and embarked on a journey up the East Coast, visiting oyster farms and enjoying time with her son, Oliver.
This period of travel and reflection allowed her to reconnect with her passion for seafood and the industry. In 2019, a friend mentioned a potential new location for a restaurant close to Heather's home. Intrigued, she decided to take a look. The site, formerly a Blue Lagoon Pool and Spa, sparked a new vision for Go Fish!. Inspired and rejuvenated, Heather embraced the opportunity to rebuild, bringing her culinary expertise and commitment to sustainability to a fresh start. This resilience and adaptability have become hallmarks of Heather’s journey, proving that even after facing significant setbacks, it’s possible to rise from the ashes and create something even more extraordinary.
A New Chapter
When the COVID-19 pandemic hit in March 2020, Heather’s thriving business faced unprecedented challenges. Her newly opened restaurant, which had just begun to flourish, had to shut down. Yet again, Heather’s innovation and entrepreneurial spirit helped her navigate through the tough times. Initially, Go Fish! adapted by offering takeout services, which were well-received by regulars and newcomers alike. Heather, her chef and her manager handled all the operations, ensuring that customers could still enjoy their favorite dishes.
During this challenging season, Heather also found creative ways to support other local businesses. She initiated a gift card program, encouraging people to exchange gift cards from various restaurants, building a sense of community and mutual support. The initiative not only kept the spirits high but also maintained customer engagement.
Sagely, Heather used the downtime effectively. With funds from her stilloperational market business, she made significant improvements to the restaurant. This included paving the parking lot and setting up an outdoor patio. These enhancements ensured that when the restrictions eased, the restaurant was ready to welcome back customers in a safer and more comfortable environment.
Emerging from the pandemic, Heather reflects on the lessons learned and the importance of adaptability. She recognizes the evolving nature of the industry, especially the need to support and retain quality employees. By focusing on core values and creating a supportive work environment, Heather is optimistic about the future.
Exciting opportunities are on the horizon for Go Fish!, marking a fresh era of growth and success. An events space is taking shape on the upper floor of the establishment, and Heather’s sushi rolling and experiential classes have been smashing successes. She and her team continue to push and flex their culinary muscles, concocting new mouthwatering dishes and dreamy cocktails that rotate seasonally.
It's evident that perseverance lies at the heart of the Go Fish! journey. Heather Clark's determination and adaptability have guided the business through turbulent waters, emerging stronger than ever before. In a world where the tides of change are constant, the story behind Go Fish! stands as a reminder of the enduring spirit of entrepreneurship and what can be achieved when we refuse to give up.
At Go Fish!, every visit is more than just a meal — it's an experience crafted with care
and infused with an undeniable air of good, old-fashioned hospitality and service. From the moment you step through the doors, you'll feel like part of the family, surrounded by the comforting embrace of good food and great company.
“Sea” you there!
Go Fish! Restaurant is located at 301 South Hull Street, Sinking Spring. Check them out at https://www.gofishseafood.com/ restaurant or call 610-376-6446. Go Fish! also has a stand at the Fairgrounds Farmers Market at 2934 North 5th Street Highway, Reading, 610-921-8862. 2
By Bell Media Group & the GRCA Marketing Team
To read the entire story behind Go Fish! scan the Flowcode! Photos by Lauren Adele Little Photography.
Schuylkill River Greenways partnered with Tompkins because of our shared commitment to traditional values and economic innovation.
your bank of choice
BREAKING THE GLASS CEILING
& Claiming Credit for Your Ideas
The term “glass ceiling” refers to barriers that marginalized people, such as women and minorities, encounter when seeking advancement. For women of color, this shows up as being overlooked, even when they possess more qualifications or credentials than others who get promoted.
Visualize a literal glass ceiling where you can see above you but cannot touch nor access what you see. A preclusion experience can cause emotions like frustration, sadness, confusion and resignation – none of which will help you remain optimistic about asserting your greatness.
My doctoral research captured factors hindering women from reaching their leadership potential. Most study participants highlighted these among several challenges they face: not having ongoing mentorship; not being granted opportunities to shine or lead by those in positions of authority; navigating cultural nuances; and family responsibilities.
Oppressive situations relating to educational systems, work environments and societal norms result in allowing ourselves to be constrained. This condition can show up in various ways including: not taking credit for our ideas and contentment with inclusion in conversations but not feeling entitled to demand the deserved recognition for our contributions.
Notice the words: entitled, demand and deserved. Do you use those words regularly?
I do because I’ve put in the work to earn the credentials, gain the knowledge and become an expert in my field so I can break barriers for myself and others. I’m comfortable with the uncomfortable experience of being the first and only one who identifies as I do, knowing that I’m opening doors for more people like me.
However, those aren’t words typically used by women or marginalized communities because we’ve been conditioned to be quiet, be a team player, be grateful and respect authority. Those values are fine but don’t allow them to infringe upon your autonomy to lead, prevent you from challenging the status quo and shining in your own right.
Additional factors contributing to the glass ceiling are systemic and have existed for a long time, impacting generations of women who deep down know they have more to offer but have aborted their purpose. The world needs you, so you must push through. This was the motivation for my new book titled Modern Marianismo: Its Relevance and the Connection to Impostor Syndrome and Perfectionism.
I wanted to shed light on the fact that women aren’t alone in the situations they face. My explication of leadership dynamics for women is that whether they are a stay-at-home mom or a company CEO, both can experience feelings of not being good enough and be overwhelmed by trying to be the best in the many roles they hold – mom, employee, boss, community advocate, etc.
Truth is, no one can be good at everything, all of the time.
My book dissects three ideologies negatively impacting women as leaders. First, Marianismo defines cultural and gender nuances about how women should look, talk and behave in a patriarchal society. Second, Perfectionism, which addresses the unattainable goal of achieving impossible expectations imposed by others and self-imposed. Third, Impostor Syndrome, which encompasses the disbelief that we belong and doesn’t allow us to embrace our achievements. So, we’re left feeling like we don’t deserve accolades and certain titles or positions, although we've earned them.
In the book, I share my own experiences of feeling exhausted from trying to be all things to everyone which drains my energy, creativity and desires, causing me to push myself beyond what my mind and body can deliver. To not only survive but thrive, you must take back your power from these ideologies by claiming control of your life, decisions and behaviors.
It will take all of us to demolish the glass ceiling. We can each contribute to shattering it by overcoming and removing barriers preventing our advancement and success. When you advance, you can change dynamics to ensure others won’t have the same struggles.
You may wonder, how can I do this? My research spotlights several crucial positive leadership influencers such as: successful educational attainment, participating in leadership training and possessing self-confidence. We must acknowledge our gifts and use them to influence much needed societal change.
on page 12
The Power of the Purse Committee is a women’s giving circle dedicated to improving the quality of life for women and children in Berks County.
Since 2012, the Power of the Purse Fund of Berks County Community Foundation has distributed over $500,000 in grants.
Scan to learn how you can get involved.
237
COMMITMENT TO Serve :
Pennsylvania State Senator Tracy Pennycuick
Pennsylvania Senator Tracy Pennycuick represents the 24th district, which serves parts of Berks and Montgomery Counties. She chairs the Communications and Technology committee, and is Vice Chair of Veterans Affairs and Emergency Preparedness committee, as well as a member of Finance, Judiciary, Aging and Youth, Consumer Protection and Appropriations committees. She is also a member of the Southeast Veterans Home advisory board and the Interstate Compact on Educational Opportunities for Military Children. She and her husband Rick, also a US Army veteran, reside in Harleysville. They have four grown children and two grandchildren.
When I was nine years old, my dad gave me a ride in a helicopter, and I LOVED it! It was then and there that I knew I wanted to fly helicopters someday. I also knew I wanted to serve my country as my three uncles and my father had done. After a year of college, I enlisted in the Army as a combat medic.
While serving, I had the good fortune to be mentored by a Colonel who taught me discipline and gave me good advice and a challenge. He said, “If you go back to college and get a degree, I’ll help you get into flight school.” This was the 1980s and there were very few women who wanted to be Army pilots and even fewer who made it through the training. In fact, women at that time were not allowed to be in a war zone, but I soon found out that wasn’t the case despite what was being said publicly.
After I briefed the unit, my commanding officer said, “I don’t care what your gender is, you’re qualified!” He put me in charge of the whole operation. I’m thankful to the Army for having faith in my abilities and teaching me the leadership skills I’ve used throughout my career. This experience early in my military career gave me the confidence that I could do anything I was challenged with.
During my military service, I raised a family with my husband Rick. Serving in so many locations around the world can be exciting, but also tough on kids. Thankfully, we had a lot of fun and laughter and my kids learned to be flexible with last minute deployments. To this day, they prefer eating in the mess hall instead of my cooking! I’m so proud of all my now grown kids, three of whom joined the military themselves.
I joined ROTC and successfully graduated from the University of Missouri-Columbia as a commissioned aviator. In my 26 years in the Army, I served in Afghanistan, Iraq, Korea and the UK and numerous stateside posts. I served as a First Lieutenant in Desert Storm and I saw my fair share of the terrible effects of battle.
Serving in Desert Storm gave me my first real chance at leading a mission. I planned and oversaw an operation to jump with 20 UH60s and associated crews into Kuwait City airport and I was responsible for everything from fuel to food to aircraft. The mission was in support of peace negotiations between U.S. Army General H. Norman Schwarzkopf and Iraq President Saddam Hussein.
Once my kids were in school, and I was in the reserves, I started an aviation consulting business with my father, who retired from the Federal Aviation Administration. It was an exciting opportunity to take my years of experience and put it to work in the private sector. While running a small business was thrilling, it helped me better understand what it takes to make a small business grow and the numerous challenges imposed on companies by government regulations and taxes.
Continued on page 14
I also had the good fortune to serve as head of Veterans Affairs for Montgomery County, Pennsylvania. I was blessed to have many mentors throughout my life and often looked up to the Vietnam Veterans I served under in the military and met in my travels. They taught me how important it is that soldiers take care of one another.
As a legislator, I’ve carried that lesson with me. I’ve worked to help our veterans with property tax reform and to gain easier access to state benefits. Helping these veterans and families is an enormous priority for me.
In the Senate, my overarching goals are to create and grow jobs, limit government taxes and regulation, and champion our veterans and law enforcement community. I am particularly interested in helping our communities locate and grow new businesses. I encourage any business, large or small, to contact me if I can be of assistance. Navigating the state bureaucracy can be a challenge, but I’m here to help.
Everyday I meet Pennsylvanians who inspire me. From local vendors to high tech entrepreneurs. As a public servant, I will continue to do all I can to ensure our Commonwealth is a great place to start a business, open a store, hire new talent, grow and prosper.
To learn more about PA State Senator Tracy Pennycuick, go to https://senatorpennycuick.com/. 2
By Pennsylvania State Senator Tracy Pennycuick
Woman2 Know
Animal Rescue League of Berks County CEO Ashley Mikulsky
In Berks County, animals in need of protection and a safe haven – and the innovative programs and services that support both people and animals – are the mission of the Animal Rescue League of Berks County (ARL).
With over 40 dedicated employees, the ARL stands as a testament to the power of compassion. The agency is guided by a remarkable woman whose passion and leadership are changing lives.
Meet ARL CEO Ashley Mikulsky, whose journey embodies an unwavering dedication to making a difference.
Ashley’s rise to the CEO position is more than a story of professional success – it is a testament to breaking barriers. At 35, Ashley is a role model for young women, as she proves age is no obstacle to achieving your dreams. Reflecting on her unique position, Ashley shares, “Women in nonprofit leadership are not actually all that uncommon. That said, I believe what makes me unique at this role is my age. 35 is uncommon to be in a CEO role at an organization of this size, and I hope that it inspires other young and aspirational women to dream big and prove their worth, because you never know where you will end up.”
If you ask Ashley about her journey, she'll likely share a unique, animal themed story.
“Those who know me know my “gorilla” story – which is a long
but incredible story of a full circle life. I won’t explain it here, but I encourage anyone reading this to ask me about it the next time that you see me!”
Beyond her role at ARL, Ashley is an advocate for women's success. “I have always tried to be extremely supportive of women’s advancement in their careers, whether that be through coaching, mentoring, or encouraging personal and professional contacts to demand more out of their careers, goals, and conversations. During my time with Alvernia University, I founded the Alvernia University Women’s Council, a thriving affinity group with a focus on engaging and supporting women of all ages in their career and personal aspirations.”
Ashley underscores the importance of initiatives that foster empowerment. “Investing in women's advancement is critical,” she asserts. “It not only expands networks but instills confidence and belonging in young women, shaping a brighter future for all.”
Now well into her career, Ashley understands the value of a network of supportive women. “There are so many women who have shaped
my career in one way or other, and they all deserve recognition. If I had to choose one, though, I would absolutely say my mom, JoAnn. She runs a successful global railway supply company that is a certified woman-owned business in the extremely male dominated railroad industry. She never considered her gender a factor in her success and because it is a business run out of home offices, strong female business leadership was something I grew up thinking was the norm, which set the expectation for my future. She also did it while never missing any important part of her children’s lives growing up. Shoutout to my dad who worked hard to give her the flexibility to be a “boss lady” in and out of the office and teach me to be the same.”
As Ashley moves ahead in her career, she says self-compassion and confidence are paramount. “Give yourself SO MUCH grace and please, stop apologizing so much.”
Ashley advises, “We are our own worst critic and while there is nothing wrong with high expectations, don’t let the standards that you set for yourself be the same ones that tell you that you’re failing. Adjust and allow yourself the grace to not always get it right the first time.”
Still, Ashley knows appearances can be deceiving – and she’s committed to being honest about what’s going on “behind the veil.” “I’ve had so many people tell me how “together I seem to have it.” Hah, if they only knew! We need to make raw honesty the norm and let others know that they aren’t alone in their struggles – some of us just hide it better than others.”
An early in life story foretold Ashley’s career path: “While Christmas shopping with my mom one Black Friday, I found a $100 bill on the ground and no one around to return it to. I could have kept it, but instead I took a few steps and dropped it in the Salvation Army buckets set up outside the store. It was instinctual, and by the time it dawned on me what I did, I realized that’s who I am at my core. So many people and causes need help, and if it’s nothing to me but everything to someone else, then there’s only one path forward.”
Today, Ashley's mantra remains steadfast: “Do the right thing— always.” It’s a principle rooted in integrity and compassion, guiding her every decision. Her mission statement, to “be the kind of person I am proud of in my actions, intentions, and integrity,” encapsulates her aspirations for personal growth and ethical conduct.
Reflecting on her journey, Ashley suggests three key factors that contribute to success: “genuine interest in people, finding joy in one's pursuits, and maintaining high expectations as a form of self-accountability.”
As Ashley continues to lead The Animal Rescue League of Berks County, Ashley’s legacy extends far beyond her role as CEO, inspiring women to dream big, embrace their worth and make a difference in the lives of others.
To learn more about The Animal Rescue League of Berks County, go to https://berksarl.org/. 2
By Jennifer Goldsmith Cerra, Director, Communications, Herbein + Company, Inc.
The Animal Rescue League of Berks
County (ARL) is a charitable 501(c)3 organization caring for over 5,000 animals each year to help them find second chances in a new home or to help reunite them with their grateful owners. Their mission is to “protect animals, provide a safe haven and promote innovative programs and services to help both people and animals in need throughout Berks County.”
For near 70 years, the ARL has worked tirelessly to care for the sick, treat the injured, comfort the unwanted, and protect the abused. They also offer human-animal support resources, low-cost veterinary services, animal control program, and animal cruelty and humane law investigation throughout Berks County, Pennsylvania.
Each year, the Animal Rescue League of Berks County puts on an annual gala called the Festival of Trees. It is a holidaythemed event featuring dinner, a live band, and decorated themed trees featuring high value auction items of $500 each. We are seeking committee members who would be able to solicit trees, assist with set up, and advise on the overall event and drive attendance. Meetings are monthly (virtual and/or in person) from now until December. To volunteer, email the ARL at volunteer@berksarl.org or call 610-373-8830.
The Animal Rescue League of Berks County is located at 58 Kennel Road, Birdsboro, PA 19508. You can learn more about the ARL at https://berksarl.org/.
Compassion Wags a Tail:
PET THERAPY AT PENN STATE HEALTH ST. JOSEPHS
Many hospitals are offering a no-cost medical treatment that reduces a patient’s stress levels and blood pressure, while reducing pain, fatigue and anxiety. This same treatment also lowers the patient’s fear, isolation and loneliness plus, it includes a wagging tail.
This no-cost treatment is known as pet therapy. Multiple studies have demonstrated that pet therapy can and does provide all of those benefits, to patients and staff alike.
According to an article in American Nurse, “…interacting with pets can improve our health and well-being in many ways, including by reducing blood pressure during times of stress and easing the pain of loneliness. By providing the benefits of human-animal interactions, pet therapy can promote a patient’s health and recovery.”1 Although the phrase “pet therapy” only came about in the 1960s, the concept has been around much longer. Florence Nightingale, the mother of modern
nursing, referred to the therapeutic use of animals in nursing.
While a visit from the patient’s own pet certainly has value, that’s not always feasible.
At Penn State Health St. Joseph, pet therapy involves a dog and an owner specifically trained to provide affection, comfort and support to people in various facilities, including hospitals. In addition to typical canine training, in order to be certified as a therapy dog, the dog must pass several tests to ensure it does not react to loud or unexpected noises as as well not react to people that use a cane, a walker or have a different gait. The dog must also be able to walk on unfamiliar surfaces, stay calm around machinery and be able to get along with people of various age groups.
Pet therapy volunteer applicants at St. Joe’s must first have their dog certified through the Alliance of Therapy Dogs or Therapy Dogs International. The pet’s owner must go through the same
process as other hospital volunteers, including clearances, references, health screenings, etc. A designated pet therapy volunteer has the potential team do four hospital site visits, to ensure the volunteer knows the regulations and the dog meets the requirements to visit patients.
Stephanie Mays, a pet therapy volunteer at St. Joe’s since 2008, says, “Good teams include a handler who is caring, compassionate, patient and flexible. A great therapy dog has good manners and loves people.” The hospital currently has 12 pet therapy teams that visit patients in the cancer center, inpatient units and waiting areas. The teams observe the same restrictions as other volunteers, and also check with the patient before bringing the dog into their room.
Aldeena Ruch and her husband Wayne have been providing pet therapy at the hospital for the past 10 years. She relayed a story that so many of the team have also witnessed during their own time.
Continued on page 18
“Dough (their Vizsla) loves to visit people. I truly believe he knows who really needs him. He has always been very perceptive. When he was first certified, we were visiting a group home. After the demo, we all walked around visiting. The patients were in a row of wheelchairs that were too tight for us to get through. A young girl a few rows back was trying to pet him. Dough turned around and backed himself up to she could pet him. I never taught him that, he just knew to do it. Another girl started talking to him, and we drew a crowd of staff. I asked if we were doing something wrong, and they said, “No, she hasn’t spoken in years”
While the dogs absolutely love visiting, they truly do put their heart and soul into it. The dogs work about an hour and then take a break as they have been completely involved in their work.
Although Penn State St. Joe’s did not allow visitors during the height of COVID, therapy dogs came in to provide comfort for the staff. Many of the staff got right down on the floor with the dogs, hugging them tightly, reflecting. Others just started talking to them as if to a friend, as many of the dogs were regular visitors on the units. It provided a wonderful sense of normalcy in a very scary time.
Many of the pet therapists have more than one pet dog, but only one therapy dog. They all say that particular dog knows exactly what the patient needs. Many explain that you can
train them to have good manners, but you can’t train that perception; they are born with it. They know which patient needs them to lean in for comfort and which ones need cheering up with a wagging tail. Whenever possible, the teams try to respond to requests from a patient, staff or family member for a special visit after receiving bad news, experiencing depression or pain.
Mays shares, “I love doing therapy work as a way of reaching out to others. We may be the only visitor a patient gets. Sometimes, just seeing them smile and relax as they pet my dog makes it all worth it.” 2
By Barb Moyer
Retired Director of Volunteer Services, Penn State Health St. Josephs
32-HOUR WORKWEEK the Time for a Change
Burnout. Inefficiency. These are two things everyone now working can understand. The traditional 40-hour workweek often leaves employees feeling drained and overworked, leading to decreased productivity and higher turnover rates. Enter the 32-hour workweek—an overdue approach aimed at tackling these issues head-on. By reducing the workweek to four days, businesses can help employees recharge and stay motivated, which in turn boosts efficiency and job satisfaction.
The 40-hour workweek turns 84 this June. An amendment to the Fair Labor Standards Act (FLSA) in 1940, this sweeping change made it mandatory to start paying overtime at 40 hours instead of 48. In response to this requirement, the average company reduced the worker’s week to five days, making Saturday a non-working day for most. This change was sparked by a groundswell of support from unions and collective bargaining but was also famously championed by industrialist Henry Ford who wanted his workers to have time to purchase his products outside of work.
In 1930, economist John Maynard Keynes estimated that technological changes and improvements in productivity would
make a 15-hour workweek possible in a couple of generations. Other notable individuals predicted this change, including Ben Franklin, economist John Stewart Mill and playwright George Bernard Shaw. In 1956, then Vice President Richard Nixon promised Americans they would only work four days a week “in the not-too-distant future.”
With automation, computerization and the genesis of AI, individual worker productivity has skyrocketed. Shawn Fain, President of the United Auto Workers Union, estimates that since 1940, the average worker has had a 400% increase in productivity.
In recent years, many companies (and even some countries) have tested the four-day workweek:
• Kickstarter, the global crowdfunding company, implemented it in 2021, and has seen a 50% increase in employee engagement as well as an increase in reaching of their OKRs (objectives and key results) to 90% up from less than 70%.
FEATURE
• 4C Health, a nonprofit behavioral health organization, was focused on retention and reducing burnout for their 400+ employees coming out of the worst of COVID. They have seen a 75% reduction in stress and burnout with no negative fiscal impact.
• Advanced RV, who build custom Mercedes Benz Sprinter mobile homes, found themselves refining their processes and developing a better system as the moved to a four-day workweek, resulting in no change for the customer but big changes for their employees.
• Conscious Revolution, a woman-owned and lead consulting company, has seen their employees prioritize rest. In addition to not working on Fridays, they implemented No Client Meeting Mondays so their team can connect with each other and ease their way into the week.
As we navigate the complexities of modern work life, the 32-hour workweek emerges as a promising solution to the persistent problems of burnout and inefficiency. History has shown us that the structure of our workweek can evolve to better meet our needs, and with the impressive gains in productivity over the past decades, now is the perfect time to embrace this change.
The successes of companies like Kickstarter, 4C Health, Advanced RV and Conscious Revolution illustrate the tangible benefits of a shorter workweek: enhanced engagement, reduced stress and more efficient processes. As Barbara Abadi, Productivity Consultant and former COO of Abadi & Co., says, “As an executive, adopting a four-day week requires courage. It’s much safer to stick with the status quo. But sticking with the status quo isn’t leadership.”
By reimagining our work schedules, we can create a healthier, more balanced approach to work that benefits both employees and employers. The 32-hour workweek isn't just a trend; it's a necessary step towards a more sustainable and fulfilling work life for everyone. 2
By Katie Johnsen Events Coordinator, GRCA
TIMELINE OF THE 40-HOUR WORKWEEK
1868
Congress passes the first eighthour-day law for federal employees
1869
President Grant issues National Eight-Hour Law Proclamation, declaring that the Government can’t reduce pay as a result of reducing hours
1870
Private-sector workers push for the same rights as Government workers
1886
350,000 workers nationwide strike, demanding an eight-hour workday. Later, this day becomes International Workers’ Day, or Labor Day.
1889
United Mine Workers win eight-hour day
1900
Building Trades Council (San Francisco) wins eight-hour day
1905
International Typographical Union wins eighthour day
1914
Ford Motor Company shifts to eight-hour day
1916 Adamson Act establishes eight-hour day for railroad workers
1926 Henry Ford introduces 40-hour workweek with no cut in wages
1937
Frances Perkins, Secretary of Labor, proposes 40-hour workweek as part of FDR’s New Deal
1938 Congress passes Fair Labor Standards Act, requiring employers to pay overtime above 44 hours a week
1940 Fair Labor Standards Act amended to reduce workweek to 40 hours
1948
Australia adapts 40-hour workweek
1956
Vice President Nixon predicts four-day workweek in the next couple of generations
1960
Canada adopts 40-hour workweek
1998
UK introduces 40-hour workweek for workers under 18 and 48-hour workweek for workers over 18 (the average working week in the UK is 42.5 hours)
FREE, ALL AGES, PET-FRIENDLY community event features:
• Expert lectures on nutrition, tness & healthy living
• Massage
• Farmer’s & Makers’ Market
• Live DJ music
• FREE health screenings
• Healthy food and non-alcoholic drinks for sale
• Live active demos (participation encouraged!)
From Multitasking to Mindfulness: The Art of Doing Nothing
These days, it seems like everyone is expected to do it all, continually juggling work, family and social obligations. Many of us tend to bite off more than we can chew because working hard and tackling big projects often become unrealistic points of pride.
To this end, we’ve been “trained” to outwork the next person and multitask in an effort to get more done in less time. However, multitasking isn’t always effective. It’s far better to maintain focus on one item through completion, rather than bouncing back and forth like a pinball between tasks, which ultimately takes you a longer amount of time to finish.
Modern-day psychiatry has an increased focus on mindfulness -- also known as the art of doing nothing. That might make you chuckle, but slowing your mind to focus on the present moment and not the past or the future is beneficial. Those who practice mindfulness may notice improved wellness and focus, decreased anxiety and experience less sadness.
We do better when we feel better. Focusing more on mindfulness and breaking the habit of multitasking takes time and practice, but it is possible.
To get started, I recommend developing a schedule so you can see exactly how much time you have available each day. The type of schedule you create is up to you, whether that’s a digital calendar on your phone or a print-out hung up on the refrigerator door. This exercise will help you to organize and prioritize work projects, personal appointments, family activities or social events. If possible, I always recommend starting with the high priority/high anxiety projects first so you can relieve yourself of that mental load.
Another way to practice mindfulness is to simply to give yourself small brain breaks and “do nothing” throughout the day. For example, doodle on a sticky note, crank up your favorite song, take a good stretch or just sit in silence for a few minutes and breathe deeply.
Suggestions for Mindfulness Activities:
While practicing mindfulness, it’s important to be fully engaged and put all your senses to work. If you are taking a walk: focus on the colors of the trees, the smell of the flowers. Can you hear the birds chirping? Don’t stress if you find your mind wandering, it’s natural. Be mindful and notice that your mind has wandered and bring it back to the present.
Without those necessary pauses during the day, your body and mind will continue to work overtime. Eventually both will say enough, and you’ll be forced to slow down. This could come in the form of a physical illness, fatigue or burnout. Signs of burnout include decreased stamina/engagement, changes to sleep patterns (too much or trouble maintaining), changes to appetite, commonly making mistakes, loss of interest and trouble with interpersonal relationships.
Remember, no one can do it all and no one should do it all. So, if you find yourself overwhelmed or unable to concentrate, I encourage you to ask yourself these questions:
• Why do I have to do it all?
• What is my motivation?
• What is the goal?
• What is the priority?
Beginning the practice of mindfulness can be challenging, but the results are worth it. You will begin to feel more productive and organized, and you will feel more physically and emotionally healthy.
As you start to implement mindfulness in your daily life, remember this is a process and an opportunity for growth. Start slow by adding a five-minute “do nothing” block to your schedule each day, and then continue to prioritize and build in mindfulness activities.
The more you stick with it, the easier it will become. And, trust me, your body and your brain will thank you. 2
By John Gurski, DO Associate Program Director, Reading Hospital Psychiatry Residency
WomenAround Town
2024 Conference & Expo: April 16
Photos by Susan L. Angstadt Photography
Free Citizenship Preparation Classes
Free Citizenship Preparation Classes
If you are a lawful permanent resident (green card holder) and are planning to apply for U.S. citizenship, our Gateway to Citizenship program is for you! Act now!
If you are a lawful permanent resident (green card holder) and are planning to apply for U.S. citizenship, our Gateway to Citizenship program is for you! Actnow!
Free Citizenship Preparation Classes
Learn about civics, American history and the U.S. government
If you are a lawful permanent resident (green card holder) and are planning to apply for U.S. citizenship, our Gateway to Citizenship program is for you! Actnow!
Free Citizenship Preparation Classes
Free Citizenship Preparation Classes
If you are a lawful permanent resident (green card holder) and are planning to apply for U.S. citizenship, our Gateway to Citizenship program is for you! Actnow!
Learn about civics, American history and the U.S. government
Practice English vocabulary, literacy andconversation skills neededforcitizenship
Learn what to expect on the day of your Citizenshiptest
Connect withour immigration specialist partners at Aldea, who canhelpto answer your questions about the citizenshipprocess
Free Citizenship Preparation Classes
Practice English vocabulary, literacy andconversation skills neededforcitizenship
Learn about civics, American history and the U.S. government
Free Citizenship Preparation Classes
Learn about civics, American history and the U.S. government
If you are a lawful permanent resident (green card holder) and are planning to apply for U.S. citizenship, our Gateway to Citizenship program is for you! Actnow!
Free Citizenship Preparation Classes
Learn what to expect on the day of your Citizenshiptest
Practice English vocabulary, literacy andconversation skills neededforcitizenship
Connect withour immigration specialist partners at Aldea, who canhelpto answer your questions about the citizenshipprocess Learn
House Apr. 2 &Apr. 4,2024
Jun.25 &Jun.27,2024
Sept. 24 & Sept. 25, 2024
Dec. 17 & Dec. 19, 2024
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Practice English vocabulary, literacy and conversation skills needed for citizenship
9:00 a.m.
Open House Apr. 2 &Apr. 4,2024
Learn about civics, American history and the U.S. government
Learn what to expect on the day of your Citizenshiptest
If you are a lawful permanent resident (green card holder) and are planning to apply for U.S. citizenship, our Gateway to Citizenship program is for you! Actnow!
Learn more!
Practice English vocabulary, literacy andconversation skills neededforcitizenship
Christ Episcopal Church 435 Court Street Reading, PA 19601
Jun.25 &Jun.27,2024
Sept. 24 & Sept. 25, 2024 Dec. 17 & Dec. 19, 2024
Learn more!
6:30 p.m.
Register Now!
Learn what to expect on the day of your Citizenship test
If you are a lawful permanent resident (green card holder) and are planning to apply for U.S. citizenship, our Gateway to Citizenship program is for you! Actnow!
Connect withour immigration specialist partners at Aldea, who canhelpto answer your questions about the citizenshipprocess
Learn about civics, American history and the U.S. government
Open House
Learn what to expect on the day of your Citizenshiptest
Apr. 2 &Apr. 4,2024
Practice English vocabulary, literacy andconversation skills neededforcitizenship
Jun.25 &Jun.27,2024
Connect withour immigration specialist partners at Aldea, who canhelpto answer your questions about the citizenshipprocess
If you are a lawful permanent resident (green card holder) and are planning to apply for U.S. citizenship, our Gateway to Citizenship program is for you! Actnow!
9:00 a.m.
Learn
Literacy Council of Reading-Berks
Open House Apr. 2 &Apr. 4,2024
Jun.25 &Jun.27,2024
35S. Dwight Street West Lawn, PA 19609
Christ Episcopal Church 435 Court Street Reading, PA 19601
Sept. 24 & Sept. 25, 2024 Dec. 17 & Dec. 19, 2024
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6:30 p.m.
9:00 a.m.
Literacy Council of Reading-Berks
Connect with our immigration specialist partners at Aldea, who can help to answer your questions about the citizenship process
Open
Apr. 2 &Apr.
Christ Episcopal Church 435 Court Street Reading, PA 19601
35S. Dwight Street West Lawn, PA 19609
6:30 p.m.
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Learn about civics, American history and the U.S. government
Jun.25 &Jun.27,2024
Sept. 24 & Sept.
Learn what to expect on the day of your Citizenshiptest
Sept. 24 & Sept. 25, 2024
Dec. 17 & Dec. 19, 2024
Connect withour immigration specialist partners at Aldea, who canhelpto answer your questions about the citizenshipprocess
9:00 a.m.
Literacy Council of Reading-Berks 35S. Dwight Street West Lawn, PA 19609
Dec. 17 & Dec.
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Learn about civics, American history and the U.S. government
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Practice English vocabulary, literacy andconversation skills neededforcitizenship
9:00
Christ Episcopal Church 435 Court Street Reading, PA 19601
Practice English vocabulary, literacy andconversation skills neededforcitizenship
Sept. 24 & Sept. 25, 2024 Dec. 17 & Dec. 19, 2024
9:00 a.m.
6:30 p.m.
Literacy Council of Reading-Berks 35S. Dwight Street West Lawn, PA 19609
Christ Episcopal Church 435 Court Street
Christ Episcopal 435 Court
Learn what to expect on the day your Citizenshiptest
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Reading, PA 19601
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of
Reading, 6:30
Literacy
Reading
Connect withour immigration specialist partners at Aldea, who canhelpto answer your questions about the citizenshipprocess
Connect withour immigration specialist partners at Aldea, who canhelpto answer your questions about the citizenshipprocess
35S. Dwight West Lawn, Register
Building
a Growth Mindset: May 16
ATHENA Luncheon: June 3
Lobsterfest 2024
Mentorship, Collaboration, & Community and The 5th De Mujer a Mujer Awards: June 13
Photos by Zerbe Photographyy
2024 ATHENA Recipient Karen Norheim
Cultivating the Garden for Future Generations
W2W honored 2024 ATHENA recipient, American Crane & Equipment Corporation (ACECO) President and CEO, Karen Norheim at the annual W2W Conference + Expo on April 16, 2024.
“One the major milestones in my life was the decision to work for my father. At the time, I wondered ‘How fun could manufacturing be?’ It’s been more than 20 years since I made one of the best decisions of my life. Through my work with American Crane and Equipment Corporation, I found my passion for manufacturing. In addition to supporting the American Crane team, I’m an active supporter of STEM programs as well as programs that support women in the manufacturing field.”
L to R: 2024 ATHENA recipient Karen Norheim, 2023 ATHENA recipient Adelle Schade, GRCA President & CEO Lucine Sihelnik | Photo by Susan L. Angstadt Photograph
2024 ATHENA recipient Karen Norheim Photo by Susan L. Angstadt Photograph
As the second generation of Norheim leadership in her family’s company, Karen has sought to solidify the “Founder’s Legacy” while putting her own stamp of enhancement on ACECO’s corporate culture. She has led her company on the journey to their mantra – “GRIT Matters: Perseverance, Heart & Integrity,” a reboot of their vision, mission, and values.
As she puts it, her role is parallel to that of “a Viking” and “a gardener” as she has seeded and cultivated the corporate foundation in leading the successful operations of American Crane, an internationally recognized leader in the design and manufacture of cranes, hoists and other material handling equipment.
Karen’s philosophy, taught to her by her father, American Crane’s founder, is based on the idea of preparing and cultivating herself and her people (Gardening,) and tending to her garden so they are ready for the battles of our business and life (Viking).
As she says, “Navigate the seas of our business and life with the bounty of our garden at our back.”
By mentoring others and promoting the industry, Karen is a leader in the manufacturing industry in Berks County and beyond. She is a true spokesperson for the distinguished jobs and quality of life that the industry can provide. Karen is also an advocate for encouraging young people to consider a career in manufacturing – particularly women. She is a frequent speaker and panelist at local schools and professional organizations discussing manufacturing, company culture and leadership.
“Looking for new clients? Our readers are active, community-minded decision makers with disposable income.”
Alicia M. Lee Regional Media
In addition to the 2024 ATHENA Award, Karen has been recognized for her devotion to excellence:
• 2023 Vistage Leadership Award
• 2023 Athena Award Nominee
• 2022, 2023, 2024 - Women Owned Business Certification (WBE & WOSB)
• 2021 Women of Excellence in Metal Forming & Fabricating
• 2020 Manufacturing Leadership Award
• 2020 YWCA Tribute to Women of Excellence Nominee
• 2020 STEP Ahead Awards Honoree
• 2020 Vistage Impact Award Finalist
• 2019 Thomas Net Industry Champion
A key component of Karen’s philosophy is giving back to the community and she has shared her expertise with a variety of organizations such the Berks Family Business Alliance: STEM Community Partnership with Exeter School District; Goodwill Keystone Area Foundation (Board member); Next Gen Advanced Manufacturing Partnership (Champion); Penn State Great Valley (Advisory Board member); and Tee4Mfg (founding organizer), a golf outing to support the Women in Manufacturing Education Foundation.
Women2Women is proud to host theATHENA®Award Program – an award that celebrates the potential of all women/men as members and leaders of the community and recognizes thosewho support them.
TheATHENA® LeadershipAward is presented to a woman/manwhoishonoredforprofessionalexcellence, community service and foractively assistingwomen in theirattainment of professional excellence and leadership skills. 2
MICHAEL J. LEHR MICHAEL LEHR
MATTHEW J. SAUER
Michael Brown, MD
Anne McLendon, MD
Terrance Hanley, MD
Stephanie Deem, PA-C