New and Improved

In the Know & On the Go

New and Improved

If you’re opening a new Avenues business, celebrating a business anniversary, or want to showcase something new, please email us at Avenues@hoffpubs.com.

Alvernia University

Alvernia named its new downtown Reading living and learning facility the John R. Post Center at Reading CollegeTowne, and its newly established engineering school, the John R. Post School of Engineering, recognizing the school’s largest philanthropic gift in its 63-year history, given by John R. and Maryanne Post. The university launched the CollegeTowne initiative in Reading in late 2019. Since its launch, Alvernia purchased the newly renamed John R. Post Center at Reading CollegeTowne, a 240,000-square-foot living and learning facility at 401 Penn Street in downtown Reading, and completed the first phase of a $20 million renovation and retrofitting project.

Fresh

Mazi, the Mediterranean restaurant changed their name and focus…

After careful consideration and a lot of planning, Niko & Jessie Kaltsas have decided to shake things up with a FRESH start! As much as they love Mazi and the people that came to enjoy everything it had to offer, the owners and family are going back to their roots of breakfast and lunch! As they make this change they hope that everyone supports and is as excited as they are! A new beginning, a FRESH start.

614 Penn Avenue, West Reading 610-396-5143 www.Curated@freshbreakfastlunch.com

Ezekiel 47 Café

Ezekiel 47 is a family-owned multicultural infused café, specializing in the best specialty coffee, Square 1 Roasters, and Turkish loose-leaf tea, and a menu of brunch combos all highlighting the love of other cultures. Patrons can enjoy a secure atmosphere and feel like they are in another part of the world.

10 S. 5th Avenue, West Reading 717-926-2417 customerservice@ezekiel47llc.com

WyoWays Bike Share

The borough of Wyomissing, in partnership with Tandem Mobility, has launched a new bike share program serving Wyomissing and West Reading. With eighteen bikes conveniently located at four locations, your next adventure starts now. Download it on the App Store or get it on Google Play. Just scan the QR code and unlock your bike.

Non$tars Talent Management LLC.

Non$tars is offering local arts, collectibles, and guitar lessons to the Avenues!

632 Penn Avenue, West Reading 610-406-1667 nonstarstm@gmail.com

Trish’s Specialty Cheesecakes

Trish’s is a dessert shop offering homemade, handmade, and specialty New York style cheesecakes. 9-inch cheesecakes are $45 each and a 4-inch individual size is $13.00. If you can think of a flavor, Trish’s can create it.

20 N. 6th Avenue, West Reading 484- 258-1992

West Reading Local Gift Cards

Holiday Shopping is now easier than ever with West Reading Gift Cards! Your friends and family use them just like a credit card and keeps their spending in our community. West Reading Local Gift Card can be spent at all independent businesses in West Reading but not at the big chains. With the West Reading Local Gift Card, we have rolled up the power of many gift cards into one convenient solution. One card, many choices! https://giverrang.com/gift-card/west-reading-pa/

DeLune Gems

Kathryn Laughlin is opening a small boutique at 5th & Penn Avenue called DeLune Gems. She has been selling online for a year and wanted a physical location in West Reading, so when the space came available for lease she jumped on it. She makes fine gemstone jewelry including a 14k gold line and a more affordable 14k gold-filled line also using the same high quality gemstones. She will be selling clothing, handbags, clean beauty products, home and gift items. All items are consciously sourced from another small business, or from a company who uses conscious dying and manufacturing methods. The grand opening is Saturday, September 10th from 10am-6pm.

12A S. 5th Avenue West Reading 724-815-6621 www.delunegems.com

Reiki Balance

Reiki Balance will be open to the public on Friday, September 9th. They are dedicated to helping people tap into their natural healing abilities. They believe that using Reiki techniques can help people live healthier lifestyles and achieve peace and unity in the world. Their mindfulness coaching sessions and challenges are designed to help people install these techniques into their daily routine so they can experience the benefits of Reiki healing for themselves.

529 Reading Ave, Suite D1, West Reading, PA 484-721-0101 www.reikibalance.org

Everything Old is New Again

By Beth Daly, ROG Orthodontics

ROG Orthodontics, the leader in Berks County orthodontic care for more than sixty years, is making a move. After fifty years at their current 1268 Penn Avenue, Wyomissing, location, ROG will be moving into the former Santander Bank building at the intersection of Penn Avenue and Park Road.

The partner-owners, Drs. Natalie Parisi and Dennis Mauro, are thrilled to repurpose the bank building into the new flagship location of ROG Orthodontics. Unsurpassed patient care and orthodontic results are the driving force at ROG and the opportunity to renovate the bank to fit the current needs of the practice is the perfect move to ensure that ROG patients receive unparalleled care in an amazing, facility. The bonus of 46 parking spaces and the ability to serve ALL their patients in an ADA-compliant building was the strong motivation to making the move. Already immersed and involved in the local community, it was important to ROG to stay “close to home,” creating little inconvenience for ROG’s family of patients while keeping their established connection to the surrounding area.

Construction on the 840 Penn Avenue location has begun, and ROG looks forward to unveiling their new facility later this year. ROG will announce the grand opening of 840 Penn Avenue with great fanfare! In the meantime, they will continue to serve their patients at 1268 Penn Avenue as well as at their Douglassville and Pottstown facilities. Everything Old is New Again and we look forward to seeing the new kid on the block when the renovation is complete.