ON THE COVER: Marco and Andrea Folino, owners of Vintner’s Table and Andrea Folino Boutique & Sangria Bar, located at The Block at Wyomissing Square
I’m living life
I'm a husband and father of seven. After hearing from doctors that I wouldn't be around in another two to three years if I didn't change my life, I knew I needed to do something.
With hard work, determination, and the help of my care team at the Weight Loss Surgery and Wellness Center, I’m proud to say I went from 600 pounds before weight-loss surgery to 300 pounds – and I’m still going!
My kids got their dad back, my wife got her husband back, and I'm definitely living life.
With convenient locations in Wyomissing and Limerick, the Weight Loss Surgery and Wellness Center offers comprehensive medical and surgical weight-loss solutions to help you live life again.
CHEERS TO THE SEASON!
Seasons Greetings, friends, it’s time to Cheers to the Season! Avenues is where the fun begins, so get ready to dive into a season of excitement and holiday festivities! Whether you’re hunting for the perfect, one-of-a-kind holiday gift or looking to turn heads at your next gathering, Avenues has everything you need and more. From unique treasures to the latest in fashion-forward apparel, we’ve got you covered. And don’t forget to stroll our vibrant streets and take in the festive sights—our merchants have transformed Avenues into a holiday wonderland that’s guaranteed to put you in the spirit!
But the fun doesn’t stop when the holidays are over! Be sure to check out our events calendar and keep the excitement rolling all winter long. With over 50 amazing bars, restaurants, and taverns, plus five of Berks County’s premier arts and culture venues, the Avenues is your year-round entertainment destination. From world-class performances to incredible food and drink, you’ll never run out of things to do or places to explore.
So come on down and experience the best of Berks County. Our doors are wide open, and we can’t wait to welcome you!
Grace & Grit Beyond Beauty
Grace & Grit arrives to Penn Avenue with a passion to help women facing the challenges of hair loss. The new location brings wig and topper services, permanent makeup, and accessories to help customers regain their confidence through personal consultations and specialized solutions.
720 Penn Avenue, West Reading 484-663-3476 | gracengritbeyondbeauty@gmail.com
Helping Harvest
A new kitchen for Helping Harvest is coming to the GoggleWorks campus and should be ready for operation in the beginning of 2025. The commercial kitchen and offices will allow the food bank to increase services, including packaging heat-and-eat ready meals for clients in Berks and Schuylkill Counties.
Homespun 520
In their 8th year of bringing the works of local artisans to the Avenue, coorganizers, Nichole Windsor and Alex McCarty, are hosted this year by Grace & Grit. The Holiday Pop-Up Shop features one-of-a-kind gifts, supports local makers, and offers great shopping ranging from jewelry to clothing to candles and lots of things in between. Thursdays and Fridays, 11 a.m. to 5 p.m., Saturdays from 10 a.m. to 4 p.m., and Sundays from 10 a.m. to 1 p.m. with extended hours toward Christmas.
720 Penn Avenue, West Reading homespun520@gmail.com
MIX & Makeup
The staff in the new studio gives full-service makeup application, education, and exploration with a choice between relaxing for specialty makeup or becoming your own makeup artist.
602 Penn Avenue, 2nd floor, West Reading 484-525-0284 | kyle@mixandmakeup.com
WHAT’S NEW AND PENN ON
West Reading Posture and Mobility Studio
A collective of massage therapists and bodyworkers moved onto Penn and will bring clients from the region individualized treatments with a special focus on their needs, limitations, and goals.
520 Penn Avenue, 1st floor, West Reading 484-878-2396
WHAT’S NEW AND OFF PENN
West Reading Motor Club
The same team that brought you B2 Bistro + Bar and B2 Cafe in West Reading is excited to be taking over the West Reading Motor Club on Penn Avenue. They are revamping the three-story space and can’t wait to share their latest restaurant, bar, event, and banquet space with you. Coming December 2024.
416 Penn Avenue, West Reading
Muhlenberg Greene Architects
Serving its clients since 1920, Muhlenberg Greene provides architectural services to clients in the mid-Atlantic region and beyond with a mission of excellence in architectural design, planning, and construction management. The firm has a new home at the previous location of ROG Orthodontics.
1268 Penn Avenue, Wyomissing 610-376-4927 | MGA@MG-Architects.com
Gage Honored for Best Job Training Program in U.S. Staffing and Recruiting Industry Gage Personnel’s High School Career Program with Reading School District has been recognized nationally by the American Staffing Association.
Headquartered in West Reading, Gage was honored with a 2024 American Staffing Association Elevate Award. This national awards program recognizes the most innovative and effective work-based learning programs related to a variety of workforce development initiatives.
In photo from left to right: Debbie Ramsey Director of HR and Client/ Community Relations Gage Talent & Business Solutions | Gage Personnel, Reading Red Knight Mascot, Jose Martinez Rivera Career Program Coordinator Gage Talent & Business Solutions | Gage Personnel
Having trouble opening and closing your garage doors? Do they squeak or move unevenly?
with the Folinos!
By Karen L. Chandler
It’s a true celebration of the season with Andrea and Marco Folino. The Folino family is making heartfelt, unique, and beautiful memories for guests at their newest locations in The Block at Wyomissing Square on Hill Avenue in Wyomissing.
The Vintner’s Table, “inspired by a quaint Italian salumeria by Lake Como” and opened in January of 2024, was quickly followed by the Andrea Folino Boutique and Sangria Bar in February, both celebrating one-year anniversaries right off Penn Avenue.
While the old-world dream continues in Wyomissing for Andrea and Marco Folino, it began in Kutztown in 2015 with the Folino Estate Winery, a special coming together of the food, wine, and the culture of Italy. Well-known to guests for its wine, from scratch recipes, and seasonal menu options, the Estate blends vineyard views and a design which exudes the best of Italian charm.
“The hospitality part and helping create memories is what we love, “explains Marco Folino. “Combining the food and wine has been an amazing journey.”
Andrea adds that the Italian culture is very much based on feeding people and showing their love for family, friends, and guests through food is a very natural fit for the couple.
More recent than the Folino family’s many years of restaurant experience, creating fine wine is now truly a passion project for the Folinos. Marco confirms that only the best grapes are used to produce the wines created at the Kutztown winery, and while some grapes are sourced from California and Washington states, Folino
Estate also works with local vineyards to gather the best of the best.
Marco says, “it all starts in the vineyard to make the wine that we make. We produce a very natural wine. With the best grapes, the grapes tell the story, and the wine is what comes out of that.”
And the special pairing of Folino wines with Folino foods starts at the very beginning, according to Andrea. When wines are initially tasted, the wines which would best enhance Folino food options are noted on the menu to help guide guests in their meal selections.
“Our tomato sauce itself is a crowd favorite across all our locations. When we developed the recipe, we wanted it to taste as close to Marco’s mom’s sauce as possible with simple, quality, good ingredients”, Andrea says. “Pairing that with wine from our family collection like Lorenzo Forte or Valentino is probably the truest Italian experience.”
Inspired by the success of Folino Estate as it became well-known for its food, wine, events, and amazing venues, Andrea and
Marco continued their journey. Segueing from the old world, grand experience of the Estate to a neighborhood feel with their first Vintner’s Table in Phoenixville, the couple fashioned a different but successful venture which also seemed the perfect fit for Wyomissing.
“We created an atmosphere that people loved, an energy, a vibe,” Andrea says of the Phoenixville space which is slightly smaller than the Wyomissing location. “We are very big on training our staff to be hospitable, welcoming, and part of an extension of our family. We heard all that great feedback that people felt welcomed and warm and loved the environment, and obviously the food and the wine.”
While the Vintner’s Table in Wyomissing is still all about the Italian culture, the atmosphere creates a different feel for guests who already love Folino Estate. Andrea explains the design of the Estate was all about a Tuscan vibe, and although she retained the rustic elements of stone, iron, and wine accents, Vintner’s Table brings the experience of a larger Italian city like Florence to Wyomissing.
Even though Andrea and Marco are planning on creating at least three more Vintner’s Tables at some point, the two current Vintner’s Table locations hold a special meaning for Andrea and Marco. Marco was born and raised in Wyomissing and is a proud graduate of Wyomissing High School. And the couple, now known for having some of the most fabulous event venues in the region at the Estate, held their own wedding reception at the Phoenixville Foundry.
Marco believes the combination of the businesses and households in the Wyomissing area added to the decision to move onto Hill Avenue, and the already existing customer base for Folino Estate made the choice easy.
When guests to the Vintner’s Table experience the handmade wine, old family recipes, and handmade pasta, it creates for them the unique and special Folino concept in the Wyomissing area. The convenient location has ample parking and a beautiful 40-seat private event space which flows from the dining room and is growing popular for business meetings, bridal and baby showers, and family gatherings. Adding to the draw of the area, the couple loves that the popular strip along The Block at Wyomissing Square is growing a real community feel.
And blending even more charm into the unique Folino brand, Andrea brings the Andrea Folino Boutique and Sangria Bar right next door to Vintner’s Table.
“I’ve always loved fashion and it’s been a huge passion for me. I love the idea that we’re building a lifestyle brand of dressing, interior design, the plate that serves you. It’s all part of a beautiful experience,” she says. “I believe there’s beauty in everything and I think everybody should be able to experience that.”
Inspired by the concept of bringing back the fun of shopping in person, Andrea is passionate about giving her guests to the boutique the experience of touching fabrics, browsing classic collections, and
The charming old Inn, now redesigned and renovated to truly bring the Folino experience, currently offers eight guest rooms. A three-bedroom home on the Inn’s property is also being renovated to give a home away from home atmosphere to families or larger groups who want to stay together, Marco notes.
More dreams are coming true for Andrea and Marco as they continue bringing their guests a memorable Italian experience.
A Tuscan-style resort on the Folino Estate property in Kutztown is in its engineering phase. With approval anticipated in about a year, Marco says that when the project is completed guests to the Estate will be able to experience a 40-room Italian
“Our
mission in all of our locations is to be the place our guests can leave their cares at the door and return again and again to make memories that last a lifetime.”
– Mission Statement, Folino Estate Winery
trying on special pieces which make them feel amazing. Topping the fun of shopping with memories created at the elegant sangria bar are the unique touch that is key to the Folinos’ mission.
Another of the latest additions to the Folino menu of opportunities for an Italian experience, guests of the Folinos can now rest easy with a stay at the Vintner’s Inn by Folino Estate Winery, previously the Main Street Inn in Kutztown.
Andrea explains the recent venture. “We’re working so hard to build that experience, so we have a lot of guests that want to go on that mini getaway,” she says. “We have guests that come to Folino Estate for dinner, then spent the night at the Inn, and come back for brunch the next day.”
Floyd Final Fridays
style village with a spa, event space, and a restaurant, all close by to the rolling vineyards of the winery.
Despite their big dreams, hard work, and commitment to bringing their guests the best in food, wine, and beautiful experiences, Andrea and Marco give their staff credit for making the journey possible.
“We couldn’t do without the team that we have, the dedicated employees,” Marco confirms. “As entrepreneurs and business owners, there’s a lot of pivoting, and we couldn’t do it without the team.”
For more information, go to: www.vintners-table.com www.folinoestate.com www.vintners-inn.com @shopandreafolino
FIND YOUR WINTER TREASURES ON AND OFF PENN
Andrea Folino Boutique & Sangria Bar
945 Hill Avenue, Wyomissing
If you’re looking for something beautiful, head into the curated boutique where there’s something gorgeous in every corner. Sip some sangria at the bar and enjoy the treasures ranging from clothing and accessories to stationery and candles.
GoggleWorks Center for the Arts, The New Store
201 Washington Street, Reading
It’s all Pennsylvania, all the time in The New Store. Local food, artwork, and crafts are all made by artisans in the state. And don’t forget to pick up art supplies to for the days when it’s too cold to shop!
Reading Public Museum Gift Shop
500 Museum Road, Reading
Homespun 520
720 Penn Avenue, West Reading
A true one-stop pop-up shop with everything to make your winter season bright! The cutest apparel, accessories and jewelry, candles and stationery, all created by close to thirty local artisans.
Find true local treasures, books, and highlights from the museum collection, guaranteed to create memories and support over 25 local artists. Wall art, knitted and wood crafts, and greeting cards mingle with stuffed animals and educational games. Can’t decide?
Buy a Reading Public Museum membership!
Tinsel and Twig Custom Laser Design
643 Penn Avenue, West Reading
Get personal at Tinsel & Twig! Laser engraving pops a special message or name onto almost anything. Picture a personalized bag, accessory, cutting board, drink cup, or home décor for the perfect gift or a treasure to brighten up your own space.
William H. Diller Jewelers | 601 Penn Avenue, West Reading
Head into Diller this season and check out their newest collection by Sif Jakobs. The new line from Denmark will add sparkle to the season with necklaces, bracelets, and earrings, all sterling with gold and reasonably priced starting at $100! And don’t miss the miles of showcases with fine jewelry, more designer pieces, and gifts.
We know you’ll love the treasures along the Penn Corridor during the crisp days of winter! It’s all about visiting favorite places, sharing smiles, and creating memories.
HELP A GIRL OUT PROJECT
Several years ago, Suzanne Cody was volunteering at a local nonprofit when she heard whispers that they were running low on period products. This was her first introduction to period poverty, an often-unspoken public health crisis.
Period poverty is defined as inadequate access to menstrual hygiene products and education, which disproportionally affects lower-income families. According to the Alliance for Period Supplies, 1 in 7 women and girls between the age of 12 and 44 lives below the Federal Poverty Line in Pennsylvania.
Without access to these products, many women who are already struggling to make ends meet cannot go to work. 1 in 4 teens in the US has missed class due to lack of access to period supplies. Many women and girls resort to using
other items on hand, such as shoe insoles, toilet paper, cardboard, or socks, which can lead to dangerous infections.
In 2022, Cody and several other women from Berks collaborated to create the Help A Girl Out Drive. The grassroots effort provides feminine products and diapers to menstruators served by our local nonprofits.
Help a Girl Out is now in its fourth year. They collect diapers, pads, tampons, period underwear, wipes, and incontinence products during the month of February. These products are then distributed to local nonprofit organizations. The 2024 drive collected over 47,000 units of feminine products, split among Opportunity House, Children’s Home of Reading, Safe Berks, and the LGBT Center of Greater Reading.
Talk of the Town
PETE HEIM
By Karen L. Chandler
All through the year, kindness is a gift that keeps on giving. And no matter who you ask or what review you read, you learn that Pete Heim is a kind guy, a fun guy, a professional guy.
Known for serving real estate clients with a wide range of buying and selling goals, Pete was recently recognized as one of the top two percent of realtors in Berks County.
When his son, Chris, a fellow Temple University grad, joined Pete at Keller Williams, it meant that their combined skill sets and all-around nice guy vibes resulted in even more satisfied real estate clients along the Penn Corridor, a great place to live, work, and play.
People know you feel close to your senior clients. How did that start?
Not all my career was focused there. Around ten years ago, friends my age had parents moving out of family homes and into senior living or to Florida. It’s logistically difficult for older people to get through that. And I’m happy to say I’ve become expert helping people go from selling that big house and going to the next stage. A frustrating part for some clients is they can’t completely understand the process and unfortunately, as just their realtor, I can’t do every part for them. I’ve gotten good at finding resources that will come help.
Why did you choose this area to do business?
I know everybody. The first step is knowing lots of people and the second step is knowing what you’re doing. Plus, it’s a great place to raise kids. Berks County is really a great place with lots to do. It’s close to New York, the shore points, Baltimore.
How did you start in real estate and how has your business grown?
I spent more time picking out a tie than I did my career. My dad was an executive at AT&T, quit, and went into real estate. I saw its ups and downs, but you’re your own boss. I chose my coursework in real estate to decide if it was right for me. I liked the background, the law, the contracts. And the degree gives me expertise to do all kinds
of real estate, residential, land, commercial, industrial. It’s beneficial to me in that I’m the only realtor that I know of in Berks County with a degree in real estate. And I’m the only realtor that I know of in Berks County with seven children and no other source of income. And no pension. Nothing. It’s all real estate. I’m kind of crazy. And Christopher is just as crazy!
How about your life outside of work?
- I grew up in good old Berks County. I went to all the Wilson schools and graduated from Temple University with a degree in Real Estate.
I’ve been married to Michele for 33 years. We have seven children: Andrew, Mary Kate, Christoper, who works with me, Mackenzie, Meghan, Patrick, William. And my amazing wife home schools all the kids. We still live in the Wilson School District.
How about some favorite spots along the Penn Corridor?
I know that Chris is going to say the West Reading Tavern is the best on the Avenue. I personally joined Legacy Cigar Bar. Rick and Adrean are awesome there. And A Light in the Attic is great. You walk up and down the Avenue and it’s just – gosh. So many places.
Pete with Chet and Joanne Longenecker
Chet and Joanne recently moved into a twobedroom apartment at The Highlands at Wyomissing. They called Pete when it came time to sell their Wyomissing ranch home because Pete had helped them with previous real estate transactions.
“Pete is a very personable guy,” Chet said. “He has excellent communication skills, makes you feel at ease, and I feel he’s really in tune with the real estate market.”
Chet and Joanne are happy in their new home and look forward to saying goodbye to home maintenance and getting to know their fellow residents.
PETE’S MOVING TIPS FOR SENIORS
Don’t spend money on home repairs until you talk to your realtor.
Involve everyone necessary in the process – adult children, realtor, attorney, movers, etc.
Give yourself enough time
Communicate whenever you have a question.
Confirm where and when you’re moving before we list your home.
Decide what you need to take along and what really fits in your new space.
Remember this process can be emotional and I’m happy to help you through it.
As a previous real estate client of Pete’s dad, Les chose Pete to sell his Stone Hill Farms condo. Living alone with serious vision impairment meant lonely days for Les and difficulty with a lot of daily tasks.
Les felt that Pete made a challenging process easier. “He’s easy to talk to and I could kid with him,” he said. Today, Les is living in a onebedroom apartment at the Manor at Market Square on Penn Street in Reading. “Before I was alone and it was hard,” he said. “My life is easier now. I have three meals a day and I
this Holiday Season
Judy’s is a special place where family and friends love to gather and parties large or small are welcome.
Les Oxenreider
THE HEALTH BENEFITS OF TAKING AN ART CLASS
at GoggleWorks Center for the Arts
Participating in art classes offers more than creative enrichment—it can significantly enhance mental, emotional, and even physical well-being. At GoggleWorks Center for the Arts in Reading, PA, students gain access to expert instruction and professional studios while also reaping numerous health benefits. Whether you’re painting, sculpting, or working with glass, engaging in creative activities at GoggleWorks promotes overall wellness.
1
REDUCES STRESS AND PROMOTES RELAXATION
Art classes offer a structured way to unwind from daily stressors. Immersing yourself in the creative process helps shift focus away from anxieties, encouraging relaxation. GoggleWorks provides a supportive environment where students can escape everyday pressures and enjoy the meditative rhythm of creating something new. The act of making art—whether painting, working with clay, or glassblowing—induces a state of mindfulness, which research shows can reduce cortisol levels, the body’s stress hormone.
2
BOOSTS MENTAL HEALTH AND EMOTIONAL WELL-BEING
Creative expression is a powerful tool for emotional healing. Art allows individuals to process complex emotions, release tension, and reflect on personal experiences in nonverbal ways. GoggleWorks classes offer a judgment-free space for students to express themselves freely, enhancing emotional resilience and improving mood. Engaging in regular artistic activities has also been linked to reduced symptoms of anxiety, depression, and burnout.
5
ENCOURAGES SOCIAL INTERACTION AND REDUCES ISOLATION
Loneliness and social isolation are significant health risks, particularly among older adults. Art classes at GoggleWorks foster social connections, offering a chance to meet others with shared interests. Group activities create opportunities for conversation, collaboration, and support, all of which contribute to mental well-being. Building friendships within the GoggleWorks community enhances participants’ sense of belonging and purpose, both of which are essential to emotional health.
3
ENHANCES COGNITIVE FUNCTION AND FOCUS
Learning new artistic skills strengthens cognitive functions such as problemsolving, critical thinking, and memory. Activities like drawing or ceramics require precision and focus, sharpening attention spans over time. GoggleWorks’ diverse course offerings also stimulate creativity, which is beneficial for brain health, especially as we age. Students often report feeling a sense of flow, where time passes quickly, providing mental clarity and cognitive refreshment.
4 IMPROVES FINE MOTOR SKILLS
Many artistic activities, such as glassblowing, pottery, and jewelrymaking, require detailed hand movements, which help improve fine motor skills and hand-eye coordination. These physical aspects of art-making are especially beneficial for older adults or individuals recovering from injury, offering gentle, engaging ways to maintain or rebuild dexterity.
Taking an art class at GoggleWorks Center for the Arts offers a unique combination of mental, emotional, and physical health benefits. Beyond developing new skills, students enjoy the therapeutic effects of creative expression, improved focus, enhanced motor function, and the joy of belonging to a creative community. Whether you are seeking stress relief, cognitive stimulation, or meaningful social interactions, GoggleWorks provides a nurturing space to experience the healing power of art.
GoggleWorks offers classes in woodworking, ceramics, hot glass, fused glass, metalworking, jewelry making, photography, painting, and more!
For more information visit goggleworks.org and register for a class today!
WEST READING IS GOLDEN FOR FORMER WOLVES
The Bar Cart
Alumna: Kacie Griffith ’05
Address: 713 Penn Ave.
Owned by husband-and-wife
Chris and Kacie Griffith, the Bar Cart is a combination tasting room and liquor store. It uses products from craft vendors throughout Pennsylvania along with fresh ingredients to serve an everrotating menu of upscale drinks.
Winnie Tea Bar, Winnie Mochi, Takkii Ramen
Alumna: Uyen Nguyen ’15
Address: Winnie Tea Bar, 725 Penn Ave., First Floor; Winnie Mochi, 400 Penn Ave.; Takkii Ramen, 36 N. Sixth Ave.
“Takkii has traditional and authentic Japanese food,” according to Nguyen. “The Tea Bar is a brand I created from my love of Taiwanese bubble teas (tea accompanied by chewy tapioca balls).
And Winnie Mochi offers Korean wings, corn dogs, and Vietnamese coffee. They are pieces of the world.”
Golden Wolves have taken over Penn Avenue in West Reading, with a half-dozen businesses owned by Alvernia alumni populating the borough’s business corridor. Plus, another alumni-owned business is located just off Penn on Sixth Avenue. To learn more about these establishments and others founded by Alvernia alumni across the country, visit the Alvernia Alumni Business Directory.
Nonno Alby’s
Alumna: Massimo Grande ’07
Address: 701 Penn Ave.
Legacy Cigar Lounge
Alumna: Rick Turner ’09 (Turner’s wife, Adrean, is an Alvernia adjunct professor who received Alvernia University Women’s Council’s Bernardine Legacy Award in 2021.)
Address: 559 Penn Ave.
Cigars are certainly the focus of this establishment, but when Legacy Cigar Lounge’s owners say it offers much more than that, they’re not just blowing smoke. Along with a plethora of cigars from which to choose, patrons can enjoy top-shelf spirits, televisions, game tables, live music, a state-of-the-art air filtration system, and more.
West Reading’s first woodoven Neapolitan restaurant has become a popular eatery known for its gourmet-style dishes — personal pizzas, burgers, and wood-oven-fired wings — that incorporate high-quality ingredients like fresh mozzarella made on-site, prosciutto, sopressata, and imported olives and cheeses.
In addition, Nonno Alby’s owner Massimo Grande plans to open another restaurant cattycorner to his first establishment.
In June, the owner of Say Cheese! Restaurant announced that the Penn Avenue fixture at 600 Penn Avenue was closing. Grande and his three co-owners purchased the assets and buildings that housed Say Cheese, the adjoining Wine and Cheese Shop, Encrypted Escape, and six apartments, according to a statement posted on the Say Cheese! Facebook page.
Sunday, December 8th from 10-4pm
GIFTING A CERTIFICATE TO JUDY’S ON CHERRY IS SURE TO BE REMEMBERED THIS HOLIDAY SEASON
A Sad Goodbye… and a HeartfeltHello
By Karen L. Chandler
As customers say goodbye to a florist serving generations of area families, another family is excited to move into the past location of Heck Bros. Florist at 902 Penn Avenue and Park Road in Wyomissing.
“Opening a new store in the Wyomissing/West Reading area was a very heartfelt decision rooted in the deep connection we feel to the community,” said Mallory Murphy, a fourthgeneration member of the Murphy Jeweler family. “My husband and I lived nearby when we were first married, and it’s where we met our lifelong friends, started our days at Corps Fitness, and spent weekends strolling along Penn Avenue, enjoying a beer at Barley Mow or pizza at Nonno Alby’s.”
Heck Bros. building and said, ‘if that building ever became available, that would be my dream location,” she said. “No lie — less than two days later on Monday morning, the building went up for sale. Talk about goosebumps.”
Just like Heck Bros., Murphy Jewelers started its journey through time in the 1900s. The business was founded by Frank Murphy who opened a storefront in downtown Pottsville, Schuylkill County, after humble beginnings as a door-to-door traveling clock repair shop.
“I looked over at the Heck Bros. building and said, ‘if that building ever became available, that would be my dream location,” she said. “No lie — less than two days later on Monday morning, the building went up for sale.”
The Murphy name became well-known in jewelry and watchmaking by the 1930s and has grown today to three locations with their anchor store at West Market Street in Pottsville, and more recent spots at the Lehigh Valley Mall in Whitehall and Jetson Drive in the Hamburg area, Berks County.
Heck Bros. closed in May 2024 after a historic 117 years in business, leaving behind the highly recognized corner shop with its large windows and ornate metalwork.
And it was timing that was meant to be for Mallory and Murphy Jewelers. She explained the amazing coincidence that will bring another historic family business to Wyomissing.
“One Saturday afternoon in early spring, my husband and I were taking our daughter to Happy Hollow playground. As we were stopped at the red light on Penn Avenue and Park Road, I looked over at the
Mallory Murphy finds inspiration in the parallels between the Heck Bros. and Murphy Jewelers histories and along with her family hopes the florist and the community find comfort knowing the iconic building will live on with another legacy family business.
“Although we were content with our three stores, the Wyomissing and West Reading community has always held a special place in our hearts and pulled on our heart strings for many years,” Mallory said. “It simply felt right to be there and continue our family legacy in a place that has always felt like home.”
HOW I WON A
RESTAURANT REVIEW
A Light in the Attic
By Zach Brown
One hundred years ago, in the time of prohibition, speakeasies were everywhere. These were discrete places to get an adult beverage during the brief moment in history when it was illegal.
Today, you can look at any destination and find a “speakeasy.” But in a time when alcohol is perfectly legal, it begs the question: “what is a speakeasy in 2024?”
A Light in the Attic bills itself as “a modern speakeasy.” Located above the Barley Mow in West Reading, it operates as a separate restaurant with its own menu, staff, and entrance.
BCE Rating
The speakeasy theme begins with the entrance, which can be found along the side of the building at a stairway with a small light hanging over the door. There is also an elevator for those who need one to climb to the third floor.
Just as an old-time speakeasy would have disguised itself, so too does A Light in the Attic. Inside the door is what looks like a library. It is only after you’re greeted by the hostess that she takes you through the curtain and into the not-so-secret dining room.
The dining area is quite a unique area with hardwood floors, exposed brick wall, and white lanterns among the rafters. Each table has a small lamp that can be adjusted to various warmth levels.
We had an early dinner reservation – 4:45 – and there were a few other tables seated when we arrived (all of the tables for two would fill up before we left). Our server was attentive and quickly delivered our menus and was back for our drink orders.
Julie had a pineapple coconut daiquiri that she said was excellent. Not being a drinker myself, I tried one of Reading Soda’s botanical series offerings. It’s basically Reading Draft’s version of flavored sparkling water. My peach basil was good, and certainly better than most sparkling waters I’ve tried, but I’m not going to rush out and buy more. I would, however, happily take many more orders of the rosemary bomboloni, our appetizer for the evening.
A bomboloni is a type of Italian doughnut, usually sweet, but this was savory with short rib, onion, and black truffle pecorino on top. And it was phenomenal. I love a good sweet and savory mashup and the puff pastries had just enough sweetness to complement the juicy short rib. There was also a green sauce (perhaps a chimichurri) that gave a little tang as well. It was a perfect warmup to our entrees, which arrived a short time later.
I ordered the forager’s wild boar. It was pulled pork style boar meat with calvados (fruit brandy) atop a bed of pasta with a side of asparagus. The boar meat was juicy
and tender, not gamy at all. The light sauce that it had been cooking in was just perfect.
Across the table, Julie ordered the Tunisian lamb rack. The waitress warned us that it was the spiciest dish on the menu, but Julie asked for the harissa that would have normally been on the lamb to be served on the side, and it went from spicy to a perfect little kick.
The lamb was cooked perfectly. It came with a mint chimichurri and Greek yogurt, which made for excellent complements. On the side, or more accurately underneath, were delicious roasted yams.Both of our entrees were ones that we will be talking about for a long time.
As much as we enjoyed our meals, and as full as we were, it didn’t stop us from being tempted with dessert. And for that, we ordered the ube cheesecake. Ube is a purple yam that gave the dish its very distinct color. It came topped with blackberry sauce and a light cookie (it had the consistency of a fortune cookie) with a dusting of sugar and two slices of peaches for garnish.
The cheesecake was decadent and sweet. The cookie added a nice little crunch. Did we need it? No. But it was absolutely worth the indulgence. And A Light in the Attic is certainly an indulgence. The total was $140 for the two of us, putting it among the highest priced meals in Berks County. But it was among the best meals we’ve found, too.
So, what is a modern speakeasy? If it’s a playful location with top-notch food and drinks – like A Light in the Attic – I’d say it’s exactly the kind of place we want to experience.
THE HOLIDAYS KICK OFF
with Berks Arts and the Boscov’s Berks Jazz Fest Holiday Concert
The holiday spirit comes alive in the Miller Center of the Arts at the Berks Jazz Fest Holiday Concert at 7 p.m. on December 7th!
Starring Grammy-nominated saxophonist and vocalist, Mindi Abair, with Marcus Anderson and Lindsey Webster, the sure-to-be-sold-out show is the perfect way to celebrate the season.
“This year’s Christmas tour is very different than any of our shows throughout the years. This concert will be set up in a theatre style storytelling, starting from my song “I Can’t Wait for Christmas” and working our way to celebrating Christmas Day on stage!”, explains Mindi. “Our songs weave through the story, and it’s such a fun way to celebrate Christmas and the different aspects of what makes this holiday season so special for all of us. Lindsey Webster has such an incredible voice… the voice of an angel. And Marcus Anderson is a powerhouse of talent.”
To add even more to the day’s festivities, beginning at 3 p.m., the DoubleTree Amphitheatre will magically become a Tasting Room, as Mindi Abair and Eric Guerra, owners of wineandjazz.com, take fans and wine enthusiasts of age on a musical journey.
Eric describes the special atmosphere created as he and Mindi blend their company’s wines with music.
“Mindi and I always pair wine and music at home. I’ll open up a bottle of wine, and of course she’s DJing based on the wine style… for example Soul Music for Pinot Noir (as it’s elegant yet earthy) and Contemporary Jazz for a beautiful Chardonnay,” he said. “I love teaching people about our wines. I ran wineries like Mumm Napa and Kendall Jackson for 20+ years, and 5 years ago Mindi and I started our own company, www.wineandjazz.com. It’s so meaningful to share our wines and passions with everyone in a much more personal way. It means a lot to have people join us in our natural habitat for a few minutes to enjoy wine and some acapella musings from Mindi before the big show!”
Mindi and Eric share a love of the Reading area. Mindi notes that she has performed at Jazz Fest since 1993 and is inspired by the passion she feels for music in the community.
“The local community comes together with the music community, and we create something bigger than ourselves. No other city has created something like this, that really is community driven and so diverse musically and artistically,” Mindi said. “I feel like it’s been such a beautiful home base to grow as an artist and be a part of this beautiful city. Thank you so much for making me feel so welcome and creating this amazing place for me to come back to year after year.”
Berks Jazz Fest is presented by Berks Arts, a nonprofit organization whose mission is to Inspire, Engage, and Unite our community through the arts.
Please contact info@berksarts.org for details on Holiday Concert and Berks Jazz Fest events.
ILLUMINATE Reading Theater Project Announces 2025 Season
The 10th Annual 5-Minute Fringe Festival’s theme is “Inspired by True Events.” Join us and watch performers and playwrights from around the region push their personal creative boundaries to develop new work. Theater, dance, music, poetry, and more will be presented in a showcase, opening Thursday, February 27th, 2025, and playing through Sunday, March 2nd, 2025, at the Yocum Institute for Arts Education in West Lawn, Pa. The director of this year’s Fringe is Vicki Haller Graff, and the stage manager is Sean Sassaman.
Our Play Reading Series will feature three plays by local and regional playwrights focused on this year’s theme of “Revelation.” Each is performed as a staged reading, followed by a facilitated talkback with the playwright, director, and actors. Literary Manager Adam Richter will coordinate the series, which will be held at the GoggleWorks’ Boscov Theatre in Reading, Pa on the following Thursday evenings: April 24, May 29, and June 26. The selected plays and playwrights will be announced in February.
In Nature’s Studio , an outdoor theater experience, where the performers are stationed around the Reading Public Museum Arboretum and the audience walks the path to see them, will be Sunday, July 20th, 2025. The theme will be announced in the spring along with the summer exhibits of the Museum. This performance is free to the public and appropriate for all audiences, including animals!
Finally, Reading Reading, where we talk with local playwrights and read new plays, will air each Thursday night at 7:30pm on BCTV, with new episodes airing every two months. It’s also available on our YouTube channel anytime.
More information about each production and ways to participate are available on our website, ReadingTheaterProject.org.
New for this season, enthusiastic audience members may show their commitment to the work of the Reading Theater Project by purchasing a season subscription and enjoy perks like reserved seating and complimentary drinks for certain productions. A season subscription is a great way to support new work in Reading, Pa., and never miss a show!
All productions this season will follow the Pay What You Will model: An audience member can choose their own price for a ticket, including $0. There is also a recommended price, and we encourage those who are able to use the Pay It Forward price. This ticket pricing model is part of our Theater For All initiative to make theater more accessible to all audiences. Tickets are already available at readingtheaterproject.org or by calling 484-706-9719.
Productions this season have received funding from the Reading Musical Foundation and the Pennsylvania Council on the Arts, a state agency funded by the Commonwealth of Pennsylvania, administered through Berks Arts.
The Reading Theater Project is a locally focused theater company, based in Reading/ Berks County, PA. We value collaboration and creative challenges and believe theater is an inclusive experience that can reveal our shared human condition. For more information, visit readingtheaterproject.org or call 484-706-9719.
New Berks Social TV Show Spotlighting Local Businesses
erks County is about to get a taste of something new and exciting with the launch of a groundbreaking online TV show series, Get to Work, created by LMG Marketing Solutions. The locally based marketing agency, known for its full-service marketing expertise, is stepping into the spotlight with a fresh, creative initiative that blends humor, community engagement, and business promotion like never before. The series will be available on all their social media platforms, YouTube, and their website, making it accessible for a wide audience.
Hosted by LMG Marketing Solutions’ founder, Limarys Rodriguez, Get to Work features a lighthearted and entertaining premise: Rodriguez trades roles with various business owners across Berks County to experience a day in their shoes. From trying her hand at a precision barber shave at the American Barber & Beauty Academy to stepping into the kitchen at GNA Ristorante, each episode offers plenty of laughs and insight into the everyday challenges faced by local business owners. The show not only brings humor but also highlights the unique skills and contributions of each featured business.
“The goal is to showcase these businesses in a fun and memorable way, while reminding everyone that we all have our own areas of expertise. As much as I enjoy taking on these roles, it’s clear that I’m much better at marketing!”
With the launch of Get to Work, LMG Marketing Solutions is also thrilled to announce the expansion of their services to include comprehensive video production.
This new offering is an extension of their commitment to providing full-service marketing solutions for clients, blending storytelling and strategic promotion to boost visibility for local businesses. The company’s video production services aim to help businesses create engaging content that resonates with their target audience, whether through a humorous online series like Get to Work or tailored promotional business videos.
“Our series is more than just entertainment—it’s a celebration of the entrepreneurial spirit in Berks County,” says Rodriguez. “We’re proud to give these businesses a unique platform to shine.”
Are you a local business looking for a creative way to showcase your services? Or perhaps you’re interested in learning more about how LMG Marketing Solutions can help elevate your brand through tailored marketing strategies? Visit www. lmgmarketingsolutions.com to learn more about getting featured on the Get to Work series or to discuss how LMG can support your marketing.
Don’t forget to visit their website or follow LMG on social media to catch the latest episodes of Get to Work.
Owner, Limarys Rodriguez
Make your winter season merry and bright this year! Head to the Penn Corridor for the best in events and exhibits guaranteed to bring smiles to the crisp days of winter.
Here are just a few of the great things to see and do over the next few months along Penn. To find contact or specific event information, check out the venue details at the end of this calendar!
DEC
Holiday Art Show
All-member exhibit in the main gallery with gift-sized small works and pop-up sales
Through December
Art Plus Gallery
December 1
Arts Plus Gallery Presents “Chill”
Seasonal artwork with classic pub fare in the Tavern’s cozy back room
Through January 8 West Reading Tavern
606 Penn Ave, West Reading
December 6
96th Annual Tree
Lighting Ceremony
6 p.m.
(rain date December 9th)
Delaney Circle, West Reading
Holiday Glow on the Avenue
Visit West Reading’s Penn Avenue for music, caroling, and Santa! Rain or shine.
Through December 21
December 6
Handcrafted Holiday Market 5 to 9 p.m GoggleWorks
Christmas Eve in Miller’s Point
Through December at various times
The Boscov Theatre at GoggleWorks
December 7
Handcrafted Holiday Market 10 a.m. to 4 p.m GoggleWorks
Lighting of the Greens and Holiday Marketplace
Music, food, kids’ activities 2 to 5 p.m.
(rain date December 8)
Wyomissing Stone House, 1216 Parkside Drive North
Berks Jazz Fest Kick Off
Event starring Mindi Abair Wine tasting and jazz hosted by Mindi and husband, Eric 3 p.m.
DoubleTree Amphitheatre
I Can’t Wait for Christmas concert
7 p.m.
Miller Center for the Arts.
Reading Symphony Orchestra presents Home for the Holidays
7:30 p.m.
Santander Performing Arts Center
December 8
Pictures with Santa Join educators for a family Christmas celebration with Mr. and Mrs. Claus. 9 to 11 a.m.
Fleet Feet Donut Dash Meet at Fleet Feet for a 3-5 mile run through the Wyomissing Park system
6:30 a.m.
705 Penn Avenue, West Reading
2nd Friday on the Avenue Celebrate with West Reading shops and restaurants! 5 to 7 p.m.
Penn Avenue, West Reading
2024 End-of-Year Exhibitions
Through January 26
GoggleWorks Center for the Arts
BIG, The Musical
The classic 1987 movie comes to the stage! Through December 21 at multiple times
Genesius Theatre
Art Plus Gallery small works
Flag in Winter, fabric art by Libby Cerullo
Kelsey Showalter
“The Stories We Tell” Reception for Kelsey Showalter
Fauna and flora in backdrops of vintage printed pages
5 to 8 p.m.
Show runs December 1 through 29
Art Plus Gallery
Chicago, The Musical 7:30 p.m.
Santander Performing Arts Center
December 14
West Reading Santa Bar Crawl 2024
3 to 10 p.m.
Penn Ave, West Reading
December 15
Run Santa Run Scavenger
Hunt by Fleet Feet
9:30 to 11:30 a.m.
820 Knitting Mills Way #100, Sly Fox back door, Wyo
December 21
Berks Ballet Theatre presents “The Nutcracker” with the Reading Pops Orchestra
1 p.m. and 6 p.m.
Schaeffer Auditorium at Kutztown University
15200 Kutztown Rd, Kutztown
December 22
Berks Ballet Theatre presents “The Nutcracker” with the Reading Pops Orchestra
2 p.m.
Schaeffer Auditorium at Kutztown University
15200 Kutztown Rd, Kutztown
December 31
Noon Year’s Eve
Join educators and partners for a family daytime event with dancing and a balloon drop.
9 a.m. to noon
Reading Public Museum
Reading Symphony presents Music of the Legendary John Williams 7:30 p.m.
Santander Performing Arts Center
J AN
Daily Art Plus “30in-30” Challenge
Members and Friends of Art Plus Gallery endeavor to finish and post a new work of art every day of January. facebook.com/ DailyArtPlusChallenge
January 8
Art Plus Gallery Presents “How Cool” Members showcase favorite subjects with winter themes. Through March 9 West Reading Tavern, 606 Penn Ave, West Reading
January 10
Fleet Feet Donut Dash
Meet at Fleet Feet for a 3-5 mile run through the Wyomissing Park system.
Celebrate with West Reading shops and restaurants! 5 to 7 p.m.
Penn Avenue, West Reading
January 15
Bored Teachers, The Struggle is Real! Comedy Tour
7 p.m.
Santander Performing Arts Center
January 20
Swan Lake 3 p.m.
Santander Performing Arts Center
January 21
“A Celebration of Place” Reception
Local landscapes by Steve Fabian, Russell Slocum, Donna Unger, Karen Weber, Steven J. White. Exhibit/ dining open to public during reception. Call 610-376-1303 for dining reservations.
5:30 to 7 p.m.
YR Club
1029 Thrush Rd, Wyo
January 22
The Price is Right Live – On Stage 7:30 p.m.
Santander Performing Arts Center
January 24
West Reading Ice & Spice Festival
Stroll the Avenue, check out ice sculptures, and enjoy spicy food and drinks! Through January 26
Penn Ave, West Reading
January 25
Reading Symphony Orchestra Presents Mendelssohn and Mozart
7:30 p.m.
Santander Performing Arts Center
January 26
West Reading Cocoa Crawl Sip, walk, and enjoy West Reading shops. 12 to 3 p.m.
Penn Ave
February 1
Help A Girl Out Feminine Product & Diaper Drive Watch for donation bins throughout West Reading. Through February 28 West Reading
Completely Unchained & Don Jovi Present: Legends of Rock
7:30 p.m.
Santander Performing Arts Center
February 7
Little Red’s Most Unusual Day
6:30 p.m.
Miller Center for the Arts
February 8
Little Red’s Most Unusual Day
11 a.m. and 3 p.m.
Miller Center for the Arts
February 14
Fleet Feet Donut Dash
Meet at Fleet Feet for a 3-5 mile run through the Wyomissing Park system.
6:30 a.m.
705 Penn Ave, West Reading
2nd Friday on the Avenue
Celebrate with West Reading shops and restaurants!
5 to 7 p.m.
Penn Avenue, West Reading
Art Plus “30-in-30”
Challenge reception
Artist favorites from the January “30-in30” Challenge. Show runs February 1 through February 29.
5 to 8 p.m.
Art Plus Gallery
February 27
Reading Theater Project presents 10th Annual 5 Minute Fringe Festival
This year’s theme is “Inspired by True Events” with theatre, dance, and poetry. Through March 2 at various times.
500 block of Penn Avenue
FEB VENUES
Yocum Institute for Arts Education
10 a.m. to 12 p.m.
Winter Dates:
December 8, 15, 22
January 5 & 19
February 2 & 16
Art Plus Gallery 604 Penn Ave., West Reading artplusgallerypa.com
Berks History Center 940 Centre Ave., Reading berkshistory.org
Genesius Theatre
153 N. 10th St., Reading genesiusdifference.org
GoggleWorks
201 Washington St., Reading goggleworks.org
Miller Center for the Arts RACC, 4 N. Second St., Reading millercenter.racc.edu
Reading Community Players readingcommplayers.com
Reading Public Museum 500 Museum Rd., Reading readingpublicmuseum.org
Yocum Institute for Arts Education
3000 Penn Ave., West Lawn yocuminstitute.org
Santander Arena 700 Penn St., Reading Santander-arena.com
Santander Performing Arts Center 136 North 6th St., Reading Santander-arena.com
HEIM MEANS HOME
BERKS COUNTY!
PETER K. HEIM
Associate Broker
License # AB 048180L
Mobile: 610-745-3378 Office: 610-898-1441
PHeim@kw.com www.PeterHeimRealtor.com 60 Commerce Drive Wyomissing, PA 19610
