ACNE STUDIOS
X FRENCH CONNECTION F/W 17
NHI PHAN
PROJECT BRIEF Acne Studios and French Connection are those brands that embody similar aesthetic of a trendy and minimalist urban girl. The collaboration of Acne Studios and French Connection aims to satisfy customers that aren’t able to afford luxury products but products with high fashion aesthetic and great quality. The customer for this collection is a sophisticated, yet simplistic women with age between 20 to 40. She is a very artistic person, who love abstract and minimalist style. For the theme of this collection, it’s inspired by the nature element, Earth, which something that is predicted to be on trend in the near future. The collection is designed to be comfortable and trendy
1
OVERVIEW ACNE STUDIOS
Private multidisciplinary luxury fashion house Based in Stockholm, Sweden Founded in 1997 - Jonny Johansson Store in : Stockholm, Berlin, NY, LA, London, Hong Kong “Ambition to Create Novel Expressions”
... 3
OVERVIEW FRENCH CONNECTION
Global retailer and wholesaler of fashion clothing Based in London, UK Founded in 1970s - Stephen Marks Store in : UK, US, Canada, Australia, Europe, Asia FCUK
... 4
TARGET MARKET
TARGET MARKET
ACNE STUDIOS
FRENCH CONNECTION
Female and male age 25-40
Female and male age 20-45
Cosmopolitan and upper class suburban area
Urban city
Middle to upper class
Lower to middle class
5
BRAND IDENTITY
BRAND IDENTITY
ACNE STUDIOS
FRENCH CONNECTION
Distinctive . Fresh
Original . Distinctive
Abstract . Edgy
Accessible . Bold
Exclusive . Amuse
Witty . Intelligent
5
MISSION STATEMENT
MISSION STATEMENT
ACNE STUDIOS
FRENCH CONNECTION
“Ambition to Create Novel Expressions”
“FCUK”
Aims to create products for the art inclined consumer. Delivering edgy apparel with unique design aesthetic that is distinctively Scandinavian
Fashion-forward clothing range a quirky spin on design, priding itself on quality and reasonable prices
6
PRODUCT CATEGORIES & PRICE ACNE STUDIOS Top : $300 - $3000 Outerwear : $300 - $5000 Knitwear : $300 - $3000 Bottom : $300 - $1000 Accessories : $100 - $500 Bag : $1000 - $2000
7
PRODUCT CATEGORIES & PRICE FRENCH CONNECTION Top : $20 - $150 Outerwear : $50 - $300 Knitwear : $30 - $150 Bottom : $30 - $200 Accessories : $20 - $300 Bag : $20 - $500
8
COLLECTION ACNE STUDIOS F/W 16
9
COLLECTION FRENCH CONNECTION F/W 16
10
PREVIOUS COLLABORATION ACNE STUDIOS
PETER SCHLESINGER X ACNE STUDIOS
ALL_BLUES X ACNE STUDIOS 11
LIBERTY LONDON X ACNE STUDIOS
PREVIOUS COLLABORATION FRENCH CONNECTION
DSF SOFAS X FRENCH CONNECTION
ANTHONY JOSHUA X FRENCH CONNECTION
12
THE C O L L A B ORATION 13
14
WHY ACNE STUDIOS & FRENCH CONNECTION ??? Brand exclusivity Customer satisfaction Differentiation from other retailers Increase of revenues and margins Experience
15
BENCHMARK BRAND
16
CUSTOMER PROFILE
MOOD BOARD
COLOR STORY
COLOR STORY First delivery
Second delivery
BODY SHAPE
FIRST DELIVERY/SEPTEMBER
1
2
3
4
5
LINE SHEET FLAT
DESCRIPTION
Long-flared-sleeve Crop Top
Sleeveless V-neck Jumpsuit
Laces Sweater
Asymmetric Pleated Skirt
Long-sleeve Sweater
COLOR
15 1125 Pantone TCX Porcini
19 4027 Pantone TCX Estate Blue
19 4027 Pantone TCX Estate Blue
19 3831 Pantone TCX Maritime Blue, 17 4131 Pantone TCX Cendre Blue
15 1125 Pantone TCX Porcini
SIZE
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
COST
$45
$55
$55
$65
$40
SUGGESTED RETAIL PRICE
$150
$180
$155
$210
$145
LINE SHEET FLAT
DESCRIPTION
Back Slit Pencil Skirt
Hidden Placket, Mid-thigh Coat
Turtle Neck Sweater
Tapered Trouser
Cropped Sweater
High Waisted Baggy Pants
COLOR
19 3622 Pantone TCX Loganberry
19 3622 Pantone TCX Loganberry
17 3910 Pantone TCX Lavender Gray
19 4027 Pantone TCX Estate Blue
17 3910 Pantone TCX Lavender Gray
15 1125 Pantone TCX Porcini
SIZE
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
COST
$45
$75
$40
$68
$40
$68
SUGGESTED RETAIL PRICE
$160
$250
$155
$185
150
$185
SECOND DELIVERY/NOVEMBER
1
2
3
4
5
LINE SHEET FLAT
DESCRIPTION
Long Sleeveless Coat
Long-sleeve Sweater
Laced-up Baggy Pants
Hidden Placket, Mid-thigh Coat
Turtle Neck Sweater
Tapered Trouser
COLOR
18 1340 Pantone TCX Potter's Clay
15 1125 Pantone TCX Porcini
19 1333 Pantone TCX Sequoia
18 1325 Pantone TCX Spiced Apple
15 0955 Pantone TCX Old Gold
19 1333 Pantone TCX Sequoia
SIZE
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
COST
$70
$40
$70
$75
$40
$68
SUGGESTED RETAIL PRICE
$225
$145
$190
$250
$155
$185
LINE SHEET FLAT
DESCRIPTION
Bomber Jacket
Slit Pencil Skirt
Cropped Bow Tie Knit
Mid-calf Pencil Skirt
Cropped Wrap Ties Sweater
High Waisted Skinny Trousers
COLOR
15 1125 Pantone TCX Porcini, 16 1454 Pantone TCX Jaffa Orange
18 1325 Pantone TCX Spiced Apple
18 1325 Pantone TCX Spiced Apple
15 1125 Pantone TCX Porcini, 16 1454 Pantone TCX Jaffa Orange
15 0955 Pantone TCX Old Gold
18 1340 Pantone TCX Potter's Clay
SIZE
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
US 2 - 12
COST
$55
$45
$45
$48
$55
$68
SUGGESTED RETAIL PRICE
$150
$160
$145
$160
$160
$180
PRICE TAG
SHOPPING BAG
SHOE BOX
VISUAL MERCHANDISING
STORE CONCEPT & LAYOUT ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
Immerse the aesthetic of Designer’s brand throughout the store Line-up area in front of the store Window display the collection Collaboration signage on window Simplicity Sharing cashier with French Connection Separate section for the collaboration collection Product display on hanging bar and clothing rack
STORE LOCATION
STORE LOCATION
STORE EXTERIOR & WINDOW DISPLAY
STORE EXTERIOR & WINDOW DISPLAY
STORE INTERIOR & DISPLAY
STORE INTERIOR & DISPLAY
MARKETING AND MANAGEMENT
SALES ASSOCIATES INTERACTION Sales associates training Acne Studios aesthetic Acne Studio history Acne Studio brand image & value Instore & online Customer service
INVITATION CARD
PLEASE JOIN U FOR OUR NEW LAUNCH COLLABORATION COLLECTION OF F/W17
AT LENOX MALL 3393 PEACHTREE ROAD NE ATLANTA GA 30326
COCKTAIL AND FOOD WILL BE SERVED
FASHION BLOG
MAGAZINE
NEWSPAPER
BANNER / ADVERTISING PANEL
OUTDOOR ADVERTISING
SOCIAL MEDIA
SOCIAL MEDIA ❏
❏
❏
❏
Snapchat
❏
❏
Youtube
❏
Website
❏
Public Relation
SOCIAL MEDIA ❏
❏
❏
❏
Snapchat
❏
❏
Youtube
❏
Website
❏
Public Relation
SOCIAL MEDIA ❏
❏
❏
❏
Snapchat
❏
❏
Youtube
❏
Website
❏
Public Relation
SOCIAL MEDIA ❏
❏
❏
❏
Snapchat
❏
❏
Youtube
❏
Website
❏
Public Relation
SOCIAL MEDIA ❏
❏
❏
❏
Snapchat
❏
❏
Youtube
❏
Website
❏
Public Relation
SOCIAL MEDIA ❏
❏
❏
❏
Snapchat
❏
❏
Youtube
❏
Website
❏
Public Relation
SOCIAL MEDIA ❏
❏
❏
❏
Snapchat
❏
❏
Youtube
❏
Website
❏
Public Relation
HASHTAG #AcneStudioFrenchConnection
#AcneStudioFrenchConnection
PROMOTION First 100 people in the line will get a 20% discount gift card from French Connection
GET READY FOR THE NEW EXCITEMENT
THANK YOU
http://www.frenchconnection.com/content/features/ss15/fcuk_fear.htm http://www.frenchconnection.com/content/features/aw15/upholstery.htm http://fashiongear.fibre2fashion.com/brand-story/frenchconnection http://www.anothermag.com/fashion-beauty/4232/acne-x-all-blues-inspirations-behind-the-collaboration http://en.vogue.fr/fashion/fashion-news/diaporama/acne-studios-x-liberty-london-designer-capsule-collection/14267#acne-studios-x-liberty-london http://www.itsnicethat.com/articles/acne-studios https://www.wgsn.com/colourplay/# https://www.wgsn.com/search/search.php?startOver=%2Fsearch%2Fdesign_library#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20% 22initial%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name% 7C43042%22%5D%7D https://www.pinterest.com/