Acne Studios & French Connection Collaboration

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ACNE STUDIOS

X FRENCH CONNECTION F/W 17

NHI PHAN


PROJECT BRIEF Acne Studios and French Connection are those brands that embody similar aesthetic of a trendy and minimalist urban girl. The collaboration of Acne Studios and French Connection aims to satisfy customers that aren’t able to afford luxury products but products with high fashion aesthetic and great quality. The customer for this collection is a sophisticated, yet simplistic women with age between 20 to 40. She is a very artistic person, who love abstract and minimalist style. For the theme of this collection, it’s inspired by the nature element, Earth, which something that is predicted to be on trend in the near future. The collection is designed to be comfortable and trendy

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OVERVIEW ACNE STUDIOS

Private multidisciplinary luxury fashion house Based in Stockholm, Sweden Founded in 1997 - Jonny Johansson Store in : Stockholm, Berlin, NY, LA, London, Hong Kong “Ambition to Create Novel Expressions”

... 3


OVERVIEW FRENCH CONNECTION

Global retailer and wholesaler of fashion clothing Based in London, UK Founded in 1970s - Stephen Marks Store in : UK, US, Canada, Australia, Europe, Asia FCUK

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TARGET MARKET

TARGET MARKET

ACNE STUDIOS

FRENCH CONNECTION

Female and male age 25-40

Female and male age 20-45

Cosmopolitan and upper class suburban area

Urban city

Middle to upper class

Lower to middle class

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BRAND IDENTITY

BRAND IDENTITY

ACNE STUDIOS

FRENCH CONNECTION

Distinctive . Fresh

Original . Distinctive

Abstract . Edgy

Accessible . Bold

Exclusive . Amuse

Witty . Intelligent

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MISSION STATEMENT

MISSION STATEMENT

ACNE STUDIOS

FRENCH CONNECTION

“Ambition to Create Novel Expressions”

“FCUK”

Aims to create products for the art inclined consumer. Delivering edgy apparel with unique design aesthetic that is distinctively Scandinavian

Fashion-forward clothing range a quirky spin on design, priding itself on quality and reasonable prices

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PRODUCT CATEGORIES & PRICE ACNE STUDIOS Top : $300 - $3000 Outerwear : $300 - $5000 Knitwear : $300 - $3000 Bottom : $300 - $1000 Accessories : $100 - $500 Bag : $1000 - $2000

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PRODUCT CATEGORIES & PRICE FRENCH CONNECTION Top : $20 - $150 Outerwear : $50 - $300 Knitwear : $30 - $150 Bottom : $30 - $200 Accessories : $20 - $300 Bag : $20 - $500

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COLLECTION ACNE STUDIOS F/W 16

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COLLECTION FRENCH CONNECTION F/W 16

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PREVIOUS COLLABORATION ACNE STUDIOS

PETER SCHLESINGER X ACNE STUDIOS

ALL_BLUES X ACNE STUDIOS 11

LIBERTY LONDON X ACNE STUDIOS


PREVIOUS COLLABORATION FRENCH CONNECTION

DSF SOFAS X FRENCH CONNECTION

ANTHONY JOSHUA X FRENCH CONNECTION

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THE C O L L A B ORATION 13


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WHY ACNE STUDIOS & FRENCH CONNECTION ??? Brand exclusivity Customer satisfaction Differentiation from other retailers Increase of revenues and margins Experience

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BENCHMARK BRAND

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CUSTOMER PROFILE


MOOD BOARD


COLOR STORY


COLOR STORY First delivery

Second delivery


BODY SHAPE


FIRST DELIVERY/SEPTEMBER

1

2

3

4

5


LINE SHEET FLAT

DESCRIPTION

Long-flared-sleeve Crop Top

Sleeveless V-neck Jumpsuit

Laces Sweater

Asymmetric Pleated Skirt

Long-sleeve Sweater

COLOR

15 1125 Pantone TCX Porcini

19 4027 Pantone TCX Estate Blue

19 4027 Pantone TCX Estate Blue

19 3831 Pantone TCX Maritime Blue, 17 4131 Pantone TCX Cendre Blue

15 1125 Pantone TCX Porcini

SIZE

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

COST

$45

$55

$55

$65

$40

SUGGESTED RETAIL PRICE

$150

$180

$155

$210

$145


LINE SHEET FLAT

DESCRIPTION

Back Slit Pencil Skirt

Hidden Placket, Mid-thigh Coat

Turtle Neck Sweater

Tapered Trouser

Cropped Sweater

High Waisted Baggy Pants

COLOR

19 3622 Pantone TCX Loganberry

19 3622 Pantone TCX Loganberry

17 3910 Pantone TCX Lavender Gray

19 4027 Pantone TCX Estate Blue

17 3910 Pantone TCX Lavender Gray

15 1125 Pantone TCX Porcini

SIZE

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

COST

$45

$75

$40

$68

$40

$68

SUGGESTED RETAIL PRICE

$160

$250

$155

$185

150

$185


SECOND DELIVERY/NOVEMBER

1

2

3

4

5


LINE SHEET FLAT

DESCRIPTION

Long Sleeveless Coat

Long-sleeve Sweater

Laced-up Baggy Pants

Hidden Placket, Mid-thigh Coat

Turtle Neck Sweater

Tapered Trouser

COLOR

18 1340 Pantone TCX Potter's Clay

15 1125 Pantone TCX Porcini

19 1333 Pantone TCX Sequoia

18 1325 Pantone TCX Spiced Apple

15 0955 Pantone TCX Old Gold

19 1333 Pantone TCX Sequoia

SIZE

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

COST

$70

$40

$70

$75

$40

$68

SUGGESTED RETAIL PRICE

$225

$145

$190

$250

$155

$185


LINE SHEET FLAT

DESCRIPTION

Bomber Jacket

Slit Pencil Skirt

Cropped Bow Tie Knit

Mid-calf Pencil Skirt

Cropped Wrap Ties Sweater

High Waisted Skinny Trousers

COLOR

15 1125 Pantone TCX Porcini, 16 1454 Pantone TCX Jaffa Orange

18 1325 Pantone TCX Spiced Apple

18 1325 Pantone TCX Spiced Apple

15 1125 Pantone TCX Porcini, 16 1454 Pantone TCX Jaffa Orange

15 0955 Pantone TCX Old Gold

18 1340 Pantone TCX Potter's Clay

SIZE

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

US 2 - 12

COST

$55

$45

$45

$48

$55

$68

SUGGESTED RETAIL PRICE

$150

$160

$145

$160

$160

$180


PRICE TAG


SHOPPING BAG


SHOE BOX


VISUAL MERCHANDISING


STORE CONCEPT & LAYOUT ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏

Immerse the aesthetic of Designer’s brand throughout the store Line-up area in front of the store Window display the collection Collaboration signage on window Simplicity Sharing cashier with French Connection Separate section for the collaboration collection Product display on hanging bar and clothing rack


STORE LOCATION


STORE LOCATION


STORE EXTERIOR & WINDOW DISPLAY


STORE EXTERIOR & WINDOW DISPLAY


STORE INTERIOR & DISPLAY


STORE INTERIOR & DISPLAY


MARKETING AND MANAGEMENT


SALES ASSOCIATES INTERACTION Sales associates training Acne Studios aesthetic Acne Studio history Acne Studio brand image & value Instore & online Customer service


INVITATION CARD

PLEASE JOIN U FOR OUR NEW LAUNCH COLLABORATION COLLECTION OF F/W17

AT LENOX MALL 3393 PEACHTREE ROAD NE ATLANTA GA 30326

COCKTAIL AND FOOD WILL BE SERVED


FASHION BLOG


MAGAZINE


NEWSPAPER


BANNER / ADVERTISING PANEL


OUTDOOR ADVERTISING


SOCIAL MEDIA


SOCIAL MEDIA ❏

Facebook

Instagram

Twitter

Snapchat

Pinterest

Youtube

Website

Public Relation


SOCIAL MEDIA ❏

Facebook

Instagram

Twitter

Snapchat

Pinterest

Youtube

Website

Public Relation


SOCIAL MEDIA ❏

Facebook

Instagram

Twitter

Snapchat

Pinterest

Youtube

Website

Public Relation


SOCIAL MEDIA ❏

Facebook

Instagram

Twitter

Snapchat

Pinterest

Youtube

Website

Public Relation


SOCIAL MEDIA ❏

Facebook

Instagram

Twitter

Snapchat

Pinterest

Youtube

Website

Public Relation


SOCIAL MEDIA ❏

Facebook

Instagram

Twitter

Snapchat

Pinterest

Youtube

Website

Public Relation


SOCIAL MEDIA ❏

Facebook

Instagram

Twitter

Snapchat

Pinterest

Youtube

Website

Public Relation


HASHTAG #AcneStudioFrenchConnection

#AcneStudioFrenchConnection


PROMOTION First 100 people in the line will get a 20% discount gift card from French Connection


GET READY FOR THE NEW EXCITEMENT


THANK YOU


http://www.frenchconnection.com/content/features/ss15/fcuk_fear.htm http://www.frenchconnection.com/content/features/aw15/upholstery.htm http://fashiongear.fibre2fashion.com/brand-story/frenchconnection http://www.anothermag.com/fashion-beauty/4232/acne-x-all-blues-inspirations-behind-the-collaboration http://en.vogue.fr/fashion/fashion-news/diaporama/acne-studios-x-liberty-london-designer-capsule-collection/14267#acne-studios-x-liberty-london http://www.itsnicethat.com/articles/acne-studios https://www.wgsn.com/colourplay/# https://www.wgsn.com/search/search.php?startOver=%2Fsearch%2Fdesign_library#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20% 22initial%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name% 7C43042%22%5D%7D https://www.pinterest.com/


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