6 MONTH SALES & STOCK PLAN
Vicky Nhi x Puipui Hmar
BACKGROUND INFORMATION
1918: The first store 1833: The Brothers 1850: The logo, the name Brooks Brothers made to measure Social purpose: Golden Fleece Foundation
MISSION
STATEMENT
“To make and deal only in merchandise of the finest quality, to sell it at a fair profit and to deal with people who seek and appreciate such merchandise�
STORE Location 2015: 210 Brooks Brothers stores in the United States and other countries
STORE Location
tARGET MARKET
Men’s, women’s and children's well educated professional between 30 - 50 years of age.
COMPETITORS
6 MONTH PLAN MEN’S BLAZER
bUYING pLAN
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August: transition from Summer to Fall (slow selling month)
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September: Good selling month for blazer
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October: Slow selling month due to the 4-5-4 financial week
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November: Good selling month as the holiday season is around the corner
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December: We peak our stock 30 days before sales in January.
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January: Slow selling month and low purchases due to the season ending and markdowns are taken
STOCK PLAN
AssoRtment List
SEPTEMBER
Madison Fit Golden Fleece Blazer
Country Club Saxon Wool Blazer
Country Club Double Breasted Navy Blazer
Fitzgerald Fit Two Button Classic Blazer
Three Button Sack 1818 Blazer
Regent Fit TwoButtoned Classic Blazer
DECEMBER
Merino Wool Blazer
Double Breasted Knit Blazer
Knit Blazer
Fitzgerald Fit Two Button Classic Blazer
Wool Blazer
Two Button Quilt Blazer