HELYSYUM Project

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HELYSYUM He


MOOD BOARD


TREND Our trend is based on the toughness of life, depressurization of the society. It mean that our lifestyle is changed because of these tentions.

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CONCEPT IDEA Our concept is about an object that humans have never experienced before.Our product is innovative, combining design and technology. The keywords of the concept: carrying lightness floating un-weightful anti-gravity balloon sensation He


REFERENCE TARGET Our target group are innovators:

Architects Industrial designers Graphic designers

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CLIENT

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BUSINESS MODEL Client

Urban creators

Inner-city, metropolitan experience

Occasion/Use

Lightness backpack Technology

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VISION & MISSION Vision: is about to grow with our target group and help them to deal with the toughness of life. Mission: support our target group and raise standards in the market.

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COMPETITORS He


Brand

Product

Strengths

Weaknesses

Price Marketing Clients (eur)

Competetive edge

Helysyum

New functionhigh quality materials

Unknown brand, risk with the technology

350

Helysyum, Tumblr

Urban creators.

new social network specifically orientated to our target group.

Nava

leading international designers, icon products.

Similar design

120

Facebook, Twitter, Pinterest, Google+

IT, fashion people, young designers

Colaboration with the international designers.

Momo design

Spreading Italian design around the world.

The company is more known for accessories, helmets.

150

Facebook

The clients are more loyal for the name and design,

Different communication platforms.

Porche design

Known name, high quality of the materials

Orientated to wide range of the products, mostly to the cars,

550

Facebook, Twitter, Weibo, VK

Porche clients are loyal, because of the heritage of the brand

Heritafe, well-known name, timeless design.

Piquadro

Well known brand, big number of the shops

Low quality of the materials and copied designs.

420

Facebook, Twitter, Pinterest, Instagram

The mass, people who follows trends constantly

Trends, fast production, wide collections.

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PRODUCT & FUNCTION HELYSYUM - H2 MODEL Technical backpack with stain container which contain compressed helium gas. The helium container can lift 550 grams of the weight of the backpack.

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TECHNICAL DETAILS MANTARAIN DESIGN BACK WATERPROOF ZIP

TECHNICAL FIBRE (Air-carbon fibre) LATERAL WATERPROOF ZIP HELIUM STAIN CONTAINER

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COST SHEET

13

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SHAPE Our product is developed and it is studied to be a solution for our customer to help the posture by the shape and the fit of that backpack

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PART COMPOSITION Stain container

Helium charge

The capacity of that back pack is 13 litters He


PRODUCTION Made in Italy handmade product with the best raw materials in the market. Our producer is D&D SNC in Trieste, that produce many others technical products. We invested so much in research to reach our results and we are still investing.

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SWOT ANALYSIS STRENGTHS

WEAKNESSES

Pioneers in the market

No heritage

State of the art and technology

New brand

Niche market

Competitors

OPPORTUNITIES

THREATS No assurance of success

Precised communication strategy

Failures in the technology

Fast-growing market

Failures in the marketing with the target group

Specific target group

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WEBSITE/SOCIAL NETWORK

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RETAIL

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COMMUNICATION

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AD CAMPAIGNS Banners: www.times.com www.luisaviaroma.com www.notjustalabel.com www.helysyum.com

www.archilovers.com

www.helysyum.com www.helysyum.com

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BUSINESS PLAN 3 years plan

Year1 (eur)

%

Year 2 (eur)

%

Year 3 (eur)

Product 1

25.920,00

51.840,00

51.840,00

Totals sales and marketing expenses (E)

14800,00

30100,00

7100,00

Total operating profit (C-D-E-F)

-35561,20

-15935,29

8099,80

%

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THANK YOU He


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