HELYSYUM He
MOOD BOARD
TREND Our trend is based on the toughness of life, depressurization of the society. It mean that our lifestyle is changed because of these tentions.
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CONCEPT IDEA Our concept is about an object that humans have never experienced before.Our product is innovative, combining design and technology. The keywords of the concept: carrying lightness floating un-weightful anti-gravity balloon sensation He
REFERENCE TARGET Our target group are innovators:
Architects Industrial designers Graphic designers
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CLIENT
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BUSINESS MODEL Client
Urban creators
Inner-city, metropolitan experience
Occasion/Use
Lightness backpack Technology
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VISION & MISSION Vision: is about to grow with our target group and help them to deal with the toughness of life. Mission: support our target group and raise standards in the market.
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COMPETITORS He
Brand
Product
Strengths
Weaknesses
Price Marketing Clients (eur)
Competetive edge
Helysyum
New functionhigh quality materials
Unknown brand, risk with the technology
350
Helysyum, Tumblr
Urban creators.
new social network specifically orientated to our target group.
Nava
leading international designers, icon products.
Similar design
120
Facebook, Twitter, Pinterest, Google+
IT, fashion people, young designers
Colaboration with the international designers.
Momo design
Spreading Italian design around the world.
The company is more known for accessories, helmets.
150
The clients are more loyal for the name and design,
Different communication platforms.
Porche design
Known name, high quality of the materials
Orientated to wide range of the products, mostly to the cars,
550
Facebook, Twitter, Weibo, VK
Porche clients are loyal, because of the heritage of the brand
Heritafe, well-known name, timeless design.
Piquadro
Well known brand, big number of the shops
Low quality of the materials and copied designs.
420
Facebook, Twitter, Pinterest, Instagram
The mass, people who follows trends constantly
Trends, fast production, wide collections.
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PRODUCT & FUNCTION HELYSYUM - H2 MODEL Technical backpack with stain container which contain compressed helium gas. The helium container can lift 550 grams of the weight of the backpack.
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TECHNICAL DETAILS MANTARAIN DESIGN BACK WATERPROOF ZIP
TECHNICAL FIBRE (Air-carbon fibre) LATERAL WATERPROOF ZIP HELIUM STAIN CONTAINER
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COST SHEET
13
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SHAPE Our product is developed and it is studied to be a solution for our customer to help the posture by the shape and the fit of that backpack
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PART COMPOSITION Stain container
Helium charge
The capacity of that back pack is 13 litters He
PRODUCTION Made in Italy handmade product with the best raw materials in the market. Our producer is D&D SNC in Trieste, that produce many others technical products. We invested so much in research to reach our results and we are still investing.
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SWOT ANALYSIS STRENGTHS
WEAKNESSES
Pioneers in the market
No heritage
State of the art and technology
New brand
Niche market
Competitors
OPPORTUNITIES
THREATS No assurance of success
Precised communication strategy
Failures in the technology
Fast-growing market
Failures in the marketing with the target group
Specific target group
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WEBSITE/SOCIAL NETWORK
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RETAIL
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COMMUNICATION
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AD CAMPAIGNS Banners: www.times.com www.luisaviaroma.com www.notjustalabel.com www.helysyum.com
www.archilovers.com
www.helysyum.com www.helysyum.com
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BUSINESS PLAN 3 years plan
Year1 (eur)
%
Year 2 (eur)
%
Year 3 (eur)
Product 1
25.920,00
51.840,00
51.840,00
Totals sales and marketing expenses (E)
14800,00
30100,00
7100,00
Total operating profit (C-D-E-F)
-35561,20
-15935,29
8099,80
%
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THANK YOU He