NAB T
MONSTER The contrast and synthesis of titanic forces : Nature and Technology. The paradox that nature gives birth to technology (minerals) but can destroy it any time (catastrophes), while technology enhances its maker, but destroys its creator (nature)
Struggle
Fusion
ROOTS OF THOUGHT Combination of Minds - DNA
Technology Advanced Materials Business
Nature Continental Lifestyle
Redefine the world of menswear
VISION 1 Life-style Environment
Cool
Industries
Construction
Men’s Suit
Natural materials
Animalistic features Landscapes
Thermo-sensible
Formal
City Metamorphosis
DEDUCTION Suits with sophisticated materials on the outside, and natural materials on the inside
Use natural and technologic features in the aesthetic
2 suits in 1?
PRODUCT SPECIFICS Digital prints on the suits of landscapes and technologic environments Thermo-sensible material : change of colour and print of the suit
Air conditioning system
MATERIALS Thermo-sensible materials (external)
Natural Materials (internal)
- Metamorphosis
- Luxurious
- Cool factor
- Comfort
- Versatile
- Class
TRANSMUTATION Print-change at 23° C The suit looks cool, fresh and unique when the temperature is above 23° C, when it drops below, becomes more opaque and formal .
DESIGNS Minimal print
Regular print
Complete print
PRODUCTION Made in Italy Fabric treatment by: Nearchimica
Product development by Sartoria: Latorre
TARGET 25-40 years old
Entrepreneur : A self-made man, who is wealthy and a little arrogant. He is not afraid of showing his wealth and richness to the outside because he wants to show his uniqueness.
Waris Ahluwalia
Imran Amed
DISTRIBUTION DHL Express, Inc. Tokyo Seibu : the most forward-thinking, cutting-edge luxury department store
Los Angeles Barneys : The “Mecca” for discerning clothing connoisseurs since 1923
HOW MUCH? MERCHANDISING Industrial Cost
Wholesale Price
163€ - 286€
360€ - 860€
23€
128€
Minimal print Regular print Complete Print Air-conditioned
Shirts
5 YEAR PLAN YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5
-83,800€
-31,000 €
120,000 €
370,000 €
677,000 €
REACH THE TARGET Clearly represent the company’s identity: Cool, elegant, contemporary luxury, fashion lifestyle
Full-page advertising in newspapers to create a sense of brand heritage, and have wide exposure Exclusive Twitter and Instagram platforms, managed by Russel Bantugon, a marketing graduate and social media expert
ADVERTISING CAMPAIGN The models are supposed to represent the targets behavior, life-style and aesthetic.
EVENTS Pitti Uomo trade show
4 camions, with a seethrough glass container, transformed into a showroom.
CELEBRITY ENDORSEMENT
Pharell Williams
Woodkid
Will Yun Lee
Style-icons that embody the NABOT aesthetic, this will create brand promotion and exposure
NABOT’S FUTURE FUTURE OF NABOT Global online retail Company owned stores Expansion all over the APAC area (China, Korea, etc.) and North America (New York, San Francisco, Santa Fe, etc.) 3 SUITS IN 1
COLLABORATION Matthew Barney
Dichotomy of human and mythological creatures – The Monster Exposure for the artist and an artistic connotation for Nabot
NAB T Curated by Arthur De Muynck and Niccolรณ Biagini