News/Product news
Plugged in Thunderclap causes online storm for Cage NICEIC recently took part in an online “thunderclap” to promote The Cage, a commercial highlighting the importance of electrical safety and encouraging people to use a registered electrician. Just over 900 organisations and individuals joined the campaign, far exceeding the original target of 500 supporters. This meant the campaign reached out to more than 820,000 people across various platforms on social media. The YouTube video of The Cage has now been seen more than 10,000 times – up a massive 300 per cent on the figure before the recent push online. Mark Smith, marketing director at NICEIC, said: “The online thunderclap is just the latest initiative we have taken to spread the important message about using a registered electrician and follows
a successful TV campaign in Scotland and Northern Ireland earlier this year. “The aim now is to keep up the momentum. If contractors haven’t done so already we would urge them to check out the video online and share it with as many friends, family, colleagues and clients as possible. Together we can reach every home in the UK.”
FOOTBALL DEAL PROMOTES BRANDS NICEIC and ELECSA will once again be sponsoring Luton Town Football Club throughout the 2016-17 season. The League Two side will kick off the new season with the NICEIC logo on the back of the home shirt and shorts, and the ELECSA logo on the back of the away shirt and shorts. It is the eighth season in a row that NICEIC will be sponsoring Luton, which is local to its headquarters in Dunstable. NICEIC and ELECSA’s marketing director, Mark Smith, said: “We have enjoyed a great partnership with Luton Town over the years and are delighted to continue our association. “Sponsoring Luton Town helps promote the NICEIC and ELECSA brands to thousands of people each week. We wish them all the best for the new season.”
MANUFACTURER OFFERS NICEIC VENTILATION TRAINING Johnson & Starley has become the first manufacturer to offer a new training and assessment package from NICEIC for installers of ventilation systems. The course has been designed to assess installers against set criteria, formed from the relevant National Occupational Standards (NOS), and has been approved by SummitSkills, the Sector Skills Council for the building services engineering sector. Paul Collins, technical services manager at NICEIC, said: “It is essential that any installation of mechanical ventilation systems is carried out by skilled and competent persons. By forging this link, consumers can be confident that the systems will be installed correctly and perform at the levels expected.” Installers can sit the course at a number of NICEIC-approved centres across the UK, while Johnson & Starley will also host the course at its headquarters in Northampton. It runs over two days and comprises a theory and practical exam as part of the final assessment. Once installers hold the qualification then they can apply to the NICEIC Competent Persons Scheme for Ventilation so they can self-certify their work in England and Wales. For more information, or to book your place on the course, contact NICEIC Certification on 0870 013 0389, or email traininginfo@niceic.com • Certsure chief executive Emma Clancy recently sat on an HVAC (Heating, Ventilation and Air Conditioning) advisory panel. Better training, proper commissioning and a soft-landings approach were deemed to be vital to reducing the performance gap with systems, agreed all the panellists. NICEIC will be exhibiting at HVAC 2016 as part of UK Construction Week.
INDUSTRY // DIARY
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October 4 TechTalk Kassam Stadium, Oxford
22-23 ELEX Coventry
12 TechTalk Cardiff City Stadium, Cardiff
29 TechTalk Amex Stadium, Brighton
18 TechTalk Westpoint Arena, Exeter
November 24 NICEIC ELECSA Live North Aintree Racecourse
Alamy
September 7-8 Plumb Power Heat Light Expo Belfast
Summer 2016 Connections
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